Resources

3 Resources for

stephen cheliotis

Historic Brands Inspire Trust in Tough Times: How is the recession affecting business-to-business brands? Those with heritage -- especially brands that made it through the Great Depression or have shown they can survive a crisis -- will be looked upon more favourably, according to Stephen Cheliotis, chairman of Superbrands, commenting on this year's ranking of the top...; Tags: Brand, Branding, Marketing, Joanna Higgins; Blog posts 2009-02-25
Brand Britain Takes a Beating: There has been much debate about 'British values' over the last few years; what do the British stand for, what are our core beliefs and how do we ensure that immigrants to the UK embrace these values? Chief among these values must be self-deprecation. Because if you...; Tags: Brand, Britain, Brand Britain, Anholt, Branding, Marketing, Stephen Cheliotis; Blog posts 2008-04-21
THREE TRADE GIANTS NAMED AS UK SUPERBRANDS: THREE of the trade's giants are celebrating after being named "superbrands" in a survey of more than 100 top British brands - with Virgin Atlantic making the top 10. In the survey of 109 firms, Virgin Atlantic came eighth, BMI83rd and Kuoni 87th. The research...; Tags: brand, Branding, MARKETING, survey, Virgin Atlantic; Research articles 2004-09-10