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	<title><![CDATA[stephen downes Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to stephen downes]]></description>
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		<title><![CDATA[Are You a Happy Little Cream Cheese Vegemite? | BTalk Australia]]></title>
		<link><![CDATA[http://blogs.bnetau.com.au/aussierules/2009/07/09/are-you-a-happy-little-cream-cheese-vegemite-btalk-australia/]]></link>
		<description><![CDATA[(Episode 283; 8 minutes 24) Kraft Foods has created a new variety of Vegemite. The original Vegemite was invented in 1922 and there's been no change in the recipe or packaging since, although Stephen Downes from RMIT University in Melbourne says this is not the first brand extension for the...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 09 Jul 2009 14:30:36 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+extension.html"><![CDATA[Brand Extension]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
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		<category domain="http://resources.bnet.com/topic/phil+dobbie.html"><![CDATA[Phil Dobbie]]></category>
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		<title><![CDATA[BTalk Turns 100 | BTalk Australia]]></title>
		<link><![CDATA[http://blogs.bnetau.com.au/aussierules/2008/10/19/btalk-turns-100-btalk-australia/]]></link>
		<description><![CDATA[(26min 23) Welcome to the 100th episode of BTalk Australia.     Back in June we kicked off a daily podcast, aimed at Aussies but intended to be of interest to BNet users the world over. Today you can hear the variety of topics we have covered so...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sun, 19 Oct 2008 12:17:49 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/managing+director.html"><![CDATA[Managing Director]]></category>
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		<title><![CDATA[Getting on Top of Brand Hierarchies | BTalk Australia]]></title>
		<link><![CDATA[http://blogs.bnetau.com.au/aussierules/2008/09/03/getting-on-top-of-brand-hierarchies-btalk-australia/]]></link>
		<description><![CDATA[(15min 56) Sometimes a brand is a product or a group of products, at other times it's the name of a company. On today's BTalk Australia Phil Dobbie talks to Dr Stephen Downes, a lecturer at RMIT University in Melbourne, about how brands are structured. If you are launching a...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 03 Sep 2008 12:30:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/phil+dobbie.html"><![CDATA[Phil Dobbie]]></category>
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		<title><![CDATA[Brand. Who Needs It? | BTalk Australia]]></title>
		<link><![CDATA[http://blogs.bnetau.com.au/aussierules/2008/06/23/brand-who-needs-it-btalk-australia/]]></link>
		<description><![CDATA[What is brand and how important is it? Dr Stephen Downes, a lecturer at RMIT University in Melbourne, describes brand as a series of associations that determine how customers think about your company and the services you offer. Today on BTalk Australia Phil Dobbie asks if brand is important even...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 23 Jun 2008 13:31:34 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/phil+dobbie.html"><![CDATA[Phil Dobbie]]></category>
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	<item>
		<title><![CDATA[Football: Ugly brawl mars Reading victory over Sheffield]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200701/ai_n17137700]]></link>
		<description><![CDATA[READING, England AFP &#8212; Reading beat Sheffield United 3-1 in the Premiership but United manager Neil Warnock was sent to the stands following after an ugly brawl. Reading coach Wally Downes was also given his marching orders by referee Mark Halsey for his part in the second-half controversy following the...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sat, 20 Jan 2007 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/agence+france-presse.html"><![CDATA[Agence France-Presse]]></category>
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	<item>
		<title><![CDATA[Pitfalls haunt branding game.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4692/is_200604/ai_n17517593]]></link>
		<description><![CDATA[Byline: Claire Heaney    Apr 26, 2006 (Herald Sun - ABIX via COMTEX) -- Australians who  establish new businesses are advised to take a number of factors into  account when settling on a business name.  Stephen Downes, of RMIT  University, says it is essential...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 26 Apr 2006 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/game.html"><![CDATA[game]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/rmit+university.html"><![CDATA[RMIT University]]></category>
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		<title><![CDATA[AGA board elects Downes chairman]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5742/is_200411/ai_n23770711]]></link>
		<description><![CDATA[Laurence M. Downes, chairman and chief executive officer of New Jersey Resources and its principal subsidiary, New Jersey Natural Gas, has been elected chairman of the American Gas Association AGA board of directors for 2005. He was elected by the AGA board.The board also elected First Vice President Stephen Ewing,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 01 Nov 2004 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/american+gas+association.html"><![CDATA[American Gas Association]]></category>
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		<category domain="http://resources.bnet.com/topic/chairman.html"><![CDATA[chairman]]></category>
		<category domain="http://resources.bnet.com/topic/ipo.html"><![CDATA[IPO]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/underwriter.html"><![CDATA[underwriter]]></category>
		<category domain="http://resources.bnet.com/topic/williams.html"><![CDATA[Williams]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[American Gas Association]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m3251/is_11_231/ai_n25100423]]></link>
		<description><![CDATA[The American Gas Association has elected a new slate of officers. Laurence M. Downes, chairman and CEO of New Jersey Resources and its principal subsidiary, New Jersey Natural Gas, was elected as chairman of AGA's board of directors for 2005.  AGA's other officers for 2005 are: First Vice Chairman...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 01 Nov 2004 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/american+gas+association.html"><![CDATA[American Gas Association]]></category>
		<category domain="http://resources.bnet.com/topic/chairman.html"><![CDATA[chairman]]></category>
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		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Golf Aust Order of Merit]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_7235/is_200302/ai_n29676188]]></link>
		<description><![CDATA[00-00-0000    Golf Aust Order of Merit      Leaders on the 2003 PGA Tour of Australasia Order of Merit after  the Heineken Classic today:-      1. Peter Lonard Aus $178,421      2. Mahal Pearce NZL...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 02 Feb 2003 23:59:59 -0800</pubDate>
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