Resources

2 Resources for

stephen m. rapier

A Brand And Its Marketing Partner: While at first glance it may seem self-evident, organizations that rely exclusively on a small subset of either traditional marketing or branding analytics for crafting a brand's communication strategy are potentially ignoring the greater value to be gained by leveraging the symbiotic interrelationship that exists between the external lens of...; Tags: Brand, Lens, Stephen M. Rapier, Branding, Marketing Research, Marketing; White papers 2003-05-08
A Perspective on Turning "David" into "Goliath" for Sustained Growth: Many small companies, in their quest to win small skirmishes in industries controlled by larger adversaries often choose to position as a "David" battling the "Goliath's" of their industry. With a message that readily resonates with both customers who are ready to churn and employees looking for inspiration, posturing as...; Tags: Management, Stephen M. Rapier, Strategy; White papers 2003-01-03