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- Three trends that will shape digital in 2008; on digital communications.(Digital media and marketing)(Viewpoint essay)
- Byline: Steve Rubel Byline: Steve Rubel
- Research articles 2008-01-07
- The quest for accountability begins and ends with search; on digital communications.(Digital)(use of search engines by marketing firms)(Viewpoint essay)
- Byline: Steve Rubel Byline: Steve Rubel
- Research articles 2007-10-01
- Yahoo Answers ads questioned.(Digital)
- Byline: Steve Rubel Byline: Steve Rubel
- Research articles 2007-03-05
- With so many start-ups, only you can save Web 2.0; On digital communications.(Digital)(Viewpoint essay)
- Byline: Steve Rubel Byline: Steve Rubel
- Research articles 2007-11-05
- Tear down these Disney walls.(Digital)
- Byline: Steve Rubel Byline: Steve Rubel
- Research articles 2007-02-05
- The next Google? Wikipedia.(Digital)
- Byline: Steve Rubel Byline: Steve Rubel
- Research articles 2007-01-22
- Will These Trends Define the Future?
- Steve Rubel has a great post on his uber-popular Micro Persuasion blog about "Trends that Will Define the Future." They came out of an Edelman/PRWeek summit earlier this year on the changing media landscape. You can download a PDF of the full report from the summit here....
- Blog posts 2008-08-31
Additional Resources
- Goodbye, destination web, hello, online enlightenment.
- Byline: Steve Rubel For the past 15 years, marketers have lived like kings online. We built ornate palaces in homage to ourselves in the form of websites and microsites. Each acts as a destination that embodies our meticulous choice of aesthetics, content and...
- Articles 2009-05-11
- Twitter is peaking; get ready to follow the geeks onward.(Brief article)(Column)
- Byline: Steve Rubel I have been an active Twitter user since January 2007. And it's been remarkable just how much it has changed since, particularly as it went nuclear. However, it's also important to see the big picture. No...
- Articles 2009-04-13
- Viral Marketing Conference Set for April 27
- Acknowledged leaders in the viral marketing community â Peter Himler , Howard Greenstein, John C Havens and Steve Rubel â will be ...
- Articles 2009-03-06
- Five years from now, media will be totally intangible; on digital communications.(Digital)(Column)
- Byline: Steve Rubel I want to make a bet with you. I wager that by January 2014 almost all forms of tangible media will be either in sharp decline or completely extinct in the U.S. I am talking about not just print but all...
- Articles 2008-12-01
- Google's PageRank is best way to rate online influence; on digital communications.(Digital)
- Byline: Steve Rubel BusinessWeek recently created a bit of a stir from bloggers such as Ogilvy's John Bell when it reported that Google had created a method for ranking the influence of social networkers. But it might be moot, because bloggers are more...
- Articles 2008-11-17
- Why news feed is growing while RSS has stalled: peers; on digital communications.(Digital)(Revenue Reconciliation System)
- Byline: Steve Rubel Nothing is more humbling for a columnist than revisiting old writings and discovering how things change. Anticipating an uptake in really simple syndication-or RSS-adoption, in June 2006 I urged media companies to offer full-text feeds. (Most...
- Articles 2008-11-03
- BlogWorld & New Media Expo Announces Blockbuster Keynote Schedule
- Timothy Ferriss, Richard Jalichandra, Gary Vaynerchuck and Steve Rubel Among Strong Roster of Thought Leaders and New Media Visionaries LAS VEGAS -- BlogWorld & New Media Expo, the first and only conference dedicated to blogging and new media, announced today the lineup of keynote speakers scheduled to take...
- Articles 2008-09-10
- There's promise and peril in ubiquitous community.(Digital)(Column)
- Byline: Steve Rubel Over the last five years I have been asked countless times: "Steve, what's the next hot online community?'' It seems as though everybody is on the lookout for the successor to MySpace, Twitter or Facebook. Nobody, even in a difficult...
- Articles 2008-05-19
- How to stay informed while avoiding the Attention Crash; on digital communications.(Digital)
- Byline: Steve Rubel One of the most important skills executives need today is the know-how to manage and harness their personal information flow. The Attention Crash is a crisis in global business that is getting worse every day. By 2009,...
- Articles 2008-05-05
- Presenting a post-2.0 way to think about media measurology; Traffic stats from competing metrics firms just don't add up. Could it be we're counting the wrong stuff?(MediaWorks)
- Byline: Simon Dumenco Oh, how I miss the old days of everybody in media and marketing not only getting away with fudging their numbers but everybody agreeing that, hey, fudged numbers were good enough! Now, of course, as our expectations...
- Articles 2008-04-28
- Measurement: 'Further than nowhere, less than somewhere'; on digital communications.(Digital)
- Byline: Steve Rubel Every conversation about digital marketing invariably raises the "M word''-measurement. Everyone knows the internet is the most addressable medium. However, there is no single standard that clients and agencies can use to benchmark their programs against each other. ...
- Articles 2008-04-21
- 'Lazysphere' gives brands chance to be digital curators.
- Byline: Steve Rubel To date, it's been darn near impossible to characterize bloggers as lackadaisical. It takes a lot of work to consistently create high-quality content that people want to link to. But the essays, in-depth analyses and spirited debates that permeated the...
- Articles 2008-04-07
- Most online advertising still doesn't start conversations; on digital communications.(Digital)
- Byline: Steve Rubel On the internet today, asking for feedback is in. The media already are onboard. Virtually all journalists solicit feedback by listing their e-mail addresses next to their bylines. Some go even further by overtly asking for help...
- Articles 2008-03-24
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