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steve rubel

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Three trends that will shape digital in 2008; on digital communications.(Digital media and marketing)(Viewpoint essay)
Byline: Steve Rubel Byline: Steve Rubel
Tags: digital media, marketing, Steve Rubel
Research articles 2008-01-07
The quest for accountability begins and ends with search; on digital communications.(Digital)(use of search engines by marketing firms)(Viewpoint essay)
Byline: Steve Rubel Byline: Steve Rubel
Tags: accountability, marketing, search engine, STEVE RUBEL
Research articles 2007-10-01
With so many start-ups, only you can save Web 2.0; On digital communications.(Digital)(Viewpoint essay)
Byline: Steve Rubel Byline: Steve Rubel
Tags: Steve Rubel, Web, Web 2.0
Research articles 2007-11-05
Yahoo Answers ads questioned.(Digital)
Byline: Steve Rubel Byline: Steve Rubel
Tags: advertisement, STEVE RUBEL, Yahoo! Inc.
Research articles 2007-03-05
Tear down these Disney walls.(Digital)
Byline: Steve Rubel Byline: Steve Rubel
Tags: Disney Corp., STEVE RUBEL, wall
Research articles 2007-02-05
The next Google? Wikipedia.(Digital)
Byline: Steve Rubel Byline: Steve Rubel
Tags: Google Inc., Steve Rubel, Wikipedia
Research articles 2007-01-22
Will These Trends Define the Future?
Steve Rubel has a great post on his uber-popular Micro Persuasion blog about "Trends that Will Define the Future." They came out of an Edelman/PRWeek summit earlier this year on the changing media landscape. You can download a PDF of the full report from the summit here....
Tags: Blog, Summit, Steve Rubel, Rubel, Blogging, Internet, Jon Greer
Blog posts 2008-08-31

Additional Resources

Still a slave to the rhythm
She's belted Russell Harty, beaten James Bond and brought the house down with her fashion sense. Now the inimitable Grace Jones is back at Meltdown. Andy Gill takes cover Of all the style icons thrown up during the image-obsessed Eighties, few have sustained...
Articles 2008-06-18
Tour d'work
The volcanic rise in gas prices has inspired many to embrace the mode of transportation that got them going in life: the bicycle. Steve Moon, can certainly attest to that. "We have definitely seen increases in sales," said Moon, owner of Tarrytown Cycles in Tarrytown. Since the...
Articles 2008-06-09
There's promise and peril in ubiquitous community.(Digital)(Column)
Byline: Steve Rubel Over the last five years I have been asked countless times: "Steve, what's the next hot online community?'' It seems as though everybody is on the lookout for the successor to MySpace, Twitter or Facebook. Nobody, even...
Articles 2008-05-19
How to stay informed while avoiding the Attention Crash; on digital communications.(Digital)
Byline: Steve Rubel One of the most important skills executives need today is the know-how to manage and harness their personal information flow. The Attention Crash is a crisis in global business that is getting worse every...
Articles 2008-05-05
Presenting a post-2.0 way to think about media measurology; Traffic stats from competing metrics firms just don't add up. Could it be we're counting the wrong stuff?(MediaWorks)
Byline: Simon Dumenco Oh, how I miss the old days of everybody in media and marketing not only getting away with fudging their numbers but everybody agreeing that, hey, fudged numbers were good enough! Now, of course,...
Articles 2008-04-28
Measurement: 'Further than nowhere, less than somewhere'; on digital communications.(Digital)
Byline: Steve Rubel Every conversation about digital marketing invariably raises the "M word''-measurement. Everyone knows the internet is the most addressable medium. However, there is no single standard that clients and agencies can use to benchmark their programs against each...
Articles 2008-04-21
Twitter breeds concise critics.(Digital Marketing Conference)(Brief article)
Byline: abbey klaassen The Digital conference was covered by AdAge.com and a slew of industry blogs, but it was also covered in real time by a small but influential group of Twitterers in attendance. Dismissed by some...
Articles 2008-03-24
Most online advertising still doesn't start conversations; on digital communications.(Digital)
Byline: Steve Rubel On the internet today, asking for feedback is in. The media already are onboard. Virtually all journalists solicit feedback by listing their e-mail addresses next to their bylines. Some go even further by overtly...
Articles 2008-03-24
From the editors
In the lead article in this issue, General Victor N. Renuart, Jr., USAF, commander of U.S. Northern Command, and Captain Dane S. Egli, of the U.S. Coast Guard, provide a timely and authoritative overview of potential maritime threats to America's homeland and what still remains to be...
Articles 2008-03-22
A new frontier for media companies and marketers; on digital communications.(Digital)(Survey)
Byline: Steve Rubel It wasn't the most-talked-about session at the Interactive Advertising Bureau Annual Meeting last week in Phoenix, but it should have been. In a series of fascinating frames peppered with statistics, Christopher Vollmer from...
Articles 2008-03-03
Too much infotechnology can lead to brain overload; on digital communications.(Digital)
Byline: Steve Rubel Conventional wisdom says the internet will continue to become more central in our lives, bringing with it productivity gains. And for more than 15 years, internet innovations have revolutionized marketing. Culturally, however, there are...
Articles 2008-02-18
Three digital-biz models that could rock your world; on digital communications.(Digital)
Byline: steve rubel One of my colleagues posed a thought-provoking question during a recent exchange: "What new digital-business models might take hold in the next four to five years?'' This should be on the mind of every...
Articles 2008-02-04
What Greg Brady taught me about digital connections; on digital communications.(Digital)
Byline: Steve Rubel The e-mail pitch seemed almost too wacky to be true. Barry Williams (aka the actor who played Greg Brady on "The Brady Bunch'') started blogging two weeks ago at thegregbradyproject.com, and his hired PR help wanted to...
Articles 2008-01-21
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