Steve Rubel has a great post on his uber-popular Micro Persuasion blog about "Trends that Will Define the Future." They came out of an Edelman/PRWeek summit earlier this year on the changing media landscape. You can download a PDF of the full report from the summit here....
She's belted Russell Harty, beaten James Bond and brought the house down with her fashion sense. Now the inimitable Grace Jones is back at Meltdown. Andy Gill takes cover Of all the style icons thrown up during the image-obsessed Eighties, few have sustained...
The volcanic rise in gas prices has inspired many to embrace the mode of transportation that got them going in life: the bicycle. Steve Moon, can certainly attest to that. "We have definitely seen increases in sales," said Moon, owner of Tarrytown Cycles in Tarrytown. Since the...
Byline: Steve Rubel Over the last five years I have been asked countless times: "Steve, what's the next hot online community?'' It seems as though everybody is on the lookout for the successor to MySpace, Twitter or Facebook. Nobody, even...
Byline: Steve Rubel One of the most important skills executives need today is the know-how to manage and harness their personal information flow. The Attention Crash is a crisis in global business that is getting worse every...
Byline: Simon Dumenco Oh, how I miss the old days of everybody in media and marketing not only getting away with fudging their numbers but everybody agreeing that, hey, fudged numbers were good enough! Now, of course,...
Byline: Steve Rubel Every conversation about digital marketing invariably raises the "M word''-measurement. Everyone knows the internet is the most addressable medium. However, there is no single standard that clients and agencies can use to benchmark their programs against each...
Byline: abbey klaassen The Digital conference was covered by AdAge.com and a slew of industry blogs, but it was also covered in real time by a small but influential group of Twitterers in attendance. Dismissed by some...
Byline: Steve Rubel On the internet today, asking for feedback is in. The media already are onboard. Virtually all journalists solicit feedback by listing their e-mail addresses next to their bylines. Some go even further by overtly...
In the lead article in this issue, General Victor N. Renuart, Jr., USAF, commander of U.S. Northern Command, and Captain Dane S. Egli, of the U.S. Coast Guard, provide a timely and authoritative overview of potential maritime threats to America's homeland and what still remains to be...
Byline: Steve Rubel It wasn't the most-talked-about session at the Interactive Advertising Bureau Annual Meeting last week in Phoenix, but it should have been. In a series of fascinating frames peppered with statistics, Christopher Vollmer from...
Byline: Steve Rubel Conventional wisdom says the internet will continue to become more central in our lives, bringing with it productivity gains. And for more than 15 years, internet innovations have revolutionized marketing. Culturally, however, there are...
Byline: steve rubel One of my colleagues posed a thought-provoking question during a recent exchange: "What new digital-business models might take hold in the next four to five years?'' This should be on the mind of every...
Byline: Steve Rubel The e-mail pitch seemed almost too wacky to be true. Barry Williams (aka the actor who played Greg Brady on "The Brady Bunch'') started blogging two weeks ago at thegregbradyproject.com, and his hired PR help wanted to...
With AT&T Tech Support 360, you'll have certified, U.S. based technicians on call 24/7 to help keep your computers, connections, software and peripherals up to speed for just 82¢ a day.
