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- The quest for accountability begins and ends with search; on digital communications.(Digital)(use of search engines by marketing firms)(Viewpoint essay)
- Byline: Steve Rubel Byline: Steve Rubel
- Research articles 2007-10-01
- Three trends that will shape digital in 2008; on digital communications.(Digital media and marketing)(Viewpoint essay)
- Byline: Steve Rubel Byline: Steve Rubel
- Research articles 2008-01-07
- Yahoo Answers ads questioned.(Digital)
- Byline: Steve Rubel Byline: Steve Rubel
- Research articles 2007-03-05
- Tear down these Disney walls.(Digital)
- Byline: Steve Rubel Byline: Steve Rubel
- Research articles 2007-02-05
- With so many start-ups, only you can save Web 2.0; On digital communications.(Digital)(Viewpoint essay)
- Byline: Steve Rubel Byline: Steve Rubel
- Research articles 2007-11-05
- The next Google? Wikipedia.(Digital)
- Byline: Steve Rubel Byline: Steve Rubel
- Research articles 2007-01-22
- Will These Trends Define the Future?
- Steve Rubel has a great post on his uber-popular Micro Persuasion blog about "Trends that Will Define the Future." They came out of an Edelman/PRWeek summit earlier this year on the changing media landscape. You can download a PDF of the full report from the summit here....
- Blog posts 2008-08-31
Additional Resources
- eShare Technologies Names Steve Rubel Director of Public Relations
- COMMACK, N.Y.--BUSINESS WIRE--April 27, 1999-- eShare Brings PR In-house to Build Awareness and Increase Sales eShare Technologies, Inc. today announced that it has named Steve Rubel its Director of Public Relations. In the newly created position, Rubel will oversee eShare's corporate public relations strategy as well as...
- Research articles 1999-04-27
- With DSL, waiting is hardest part; Users say Bell moves too slowly on fast Internet service.(unhappy customers, long delays, frequent service failures spark competition to get into gear)(Brief Article)(Statistical Data Included)
- Steve Rubel, an account supervisor with Schwartz PR Interactive in Manhattan, waited weeks for Bell Atlantic to install his DSL service. It blinked out the next day. Three more weeks passed before the three service providers involved could fix it. Th Steve Rubel, an account supervisor...
- Research articles 2000-06-26
- Google's new years revolution: Six products slashed or maimed
- Well, Google picked a good day to announce layoffs and kill a bunch of products. While everyone is busy reading about Apple chief executive Steve Jobs' leave of absence for health related issues, Google has more or less killed six of its products. Let's survey the damage, shall we? Dodgeball...
- News items 2009-08-07
- The End of Pay-Per-Click
- Pay-per-click advertising has taken the online world by storm; the process is simple, you control the cost, it's easy to track the effectiveness of ads or keywords in real time...the list of benefits goes on and on. But is the net getting a little too cluttered for pay-for-click ads to...
- Blog posts 2007-10-17
- "Moneyball Marketing" Explained
- Michael Lewis challenged baseball's conventional wisdom with his 2003 bestseller, "Moneyball." If you're not familiar with the book, it follows the Oakland A's general manager, Billy Beane, as he builds a winning team with a substantially lower budget than his competitors by casting aside traditional stats like RBI and batting...
- Blog posts 2007-11-14
- Top PR Blogs and Why You Should Read Them (Part 2)
- This is Part Two of my unofficial and unscientific list of top PR bloggers. Part One ran yesterday. Here are my general criteria again: Significant readership as measured by the subscriber count on Google Reader Gets updated on a regular basis Deals...
- Blog posts 2008-01-29
- Twitter: Super Star or Shooting Star?
- Who knows whether five years from now Twitter will even exist; by then it may be only a historical footnote in Wikipedia. Somehow I doubt it. The reason Twitter's future looks so bright is that it is very well-positioned on this, the very day that sad old...
- Blog posts 2009-06-01
- Turn Your Cameraphone Into a Productivity Tool
- If your cell phone has a camera built in, you can use it for more than just the occasional snapshot of the kids and dog. Indeed, you can put it to productive use during your workday, especially when you're traveling. Here's how: Remember where you parked. When you...
- Blog posts 2008-02-07
- 'The Blogging Enterprise' to Examine How Blog Technology is Transforming Communications & Marketing; Top Blogger Steve Rubel Will Keynote November 2 Event
- AUSTIN, Texas -- Blogs and their underlying technology are changing the way major companies and small businesses alike communicate with customers, employees and other key constituencies -- with companies like Google, Microsoft, IBM and Sun leading the way.
- Research articles 2005-09-20
- PR Pitching is Broken; Profession as a Whole is in Good Shape
- There's a little debate out in the blogosphere about whether the "PR profession is broken" due to the rise of blogs and the Internet. Yes, PR pitching is broken, but the industry as a whole is thriving. Why else would so many journalists be jumping ship and coming over to...
- Blog posts 2008-08-15
- Measurement: 'Further than nowhere, less than somewhere'; on digital communications.(Digital)
- Byline: Steve Rubel Every conversation about digital marketing invariably raises the "M word''-measurement. Everyone knows the internet is the most addressable medium. However, there is no single standard that clients and agencies can use to benchmark their programs against each other. ...
- Research articles 2008-04-21
- ADVISORY/CMPnet's TechWeb to Carry Live Feed of Bill Gates' Deposition Video at http://www.MicrosoftTrial.com
- --BUSINESS WIRE-- Who & What CMPnet's TechWeb will carry live streaming video feed from Washington DC of Microsoft (Nasdaq: MSFT) Chairman and CEO Bill Gates' video testimony in the government antitrust case. In addition, a host of CMP Media industry editors are available for comment about the...
- Research articles 1998-11-02
- New Friendfeed Ignites the Too-Much-Information Age
- Largely because of Robert Scoble (aka @scobleizer), there's a lot of chatter today about Friendfeed, which launched a beta of its redesign today. Personally, I haven't been spending that much time on Friendfeed lately, even though I like the concept, which is to aggregate all of a user's social media...
- Blog posts 2009-04-06
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