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steve tobak

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BNET Author Biography
Steve TobakSteve Tobak is a marketing and strategy consultant based in Silicon Valley. He's a 20-plus year high-tech industry veteran and former senior executive of a number of public and private companies. He also wrote the popular blog Train Wreck for CNET. When he's not airing corporate America's dirty laundry and...
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BNET Resources

Karma Strikes Investment Banks
Finally, proof that Karma exists. Wall Street's investment banks have had a sweet deal, a free ride, for decades. Now they're finally getting what's coming to them. In every major corporate fraud story --- Enron, WorldCom, Refco, you name it --- at least one investment bank was complicit. Ten...
Tags: Bank, Capitalism, Investment, Investment Bank, Sarbanes-Oxley, Financial Services, Regulatory Compliance, Regulations, Government, Financial Accounting, Finance, Human Resources, Policies And Procedures, Steve Tobak
Blog posts 2008-09-18
How Do These CEOs Keep Their Jobs?
The number one job of a board of directors is essentially to hire and fire the CEO. If shareholders held boards accountable for just that, corporate performance would improve. Here are nine CEOs that, in my opinion, should be shown the door. by Steve Tobak
Tags: Job, Board, CEO, Corporate Governance, Recruitment & Selection, Business Operations, Corporate Law, Human Resources, Workforce Management, Steve Tobak, Yahoo! Inc., Laub
Blog posts 2008-11-10
Let the Big Three Automakers Fail
General Motors is running out of cash; analysts say it won't last past December. Deutsche Bank says the stock is worthless. Ford and Chrysler are probably next. Should the fed bail GM out? An analysis of the dilemma yielded a far simpler equation than I...
Tags: General Motors Corp., Recruitment & Selection, Human Resources, Workforce Management, Steve Tobak
Blog posts 2008-11-10
How Long Should it Take to Turn Around a Company?
I received an email from a reader in response to How Do These CEOs Keep Their Jobs? that brought up a thought provoking question: "How long should it take to turn around a company and how do you know if it's working?" Here's an excerpt from the...
Tags: Hewlett-Packard Co., Sprint Communications, Financial Accounting, E-mail, Pricing, Balance Sheets, Product Marketing, Finance, Online Communications, Marketing, Financial Statements, Steve Tobak
Blog posts 2008-11-11
Why Executives Shouldn't Put Positive Spin on Bad News
The media metaphors were flying after Starbucks' latest quarterly announcement: "Starbucks Cools Way Off" "Starbucks Losing Its Buzz" "Starbucks' Bitter Results" And yet, in the obligatory press release, CEO Howard Schultz put a positive spin on what was unequivocally a horrendous quarter....
Tags: Starbucks Corp., Branding, Entrepreneurship, Marketing, Management, Steve Tobak
Blog posts 2008-11-12
Has the Financial Crisis Changed Your Views on Early Retirement?
The other day I asked an associate, who was planning retirement last time we spoke, how that was going. "Oh, you mean the "R" word," she said in a sarcastic tone. She went on to explain how retirement plan "A" was off the table and she was...
Tags: Retirement, Financial, Financial Accounting, Finance, Steve Tobak
Blog posts 2008-11-13
Hate HR or IT? Here's How to Stop Dysfunctional Organizational Behavior
Organizational conflict occurs in every company. It destroys morale and affects operating performance. And when it's targeted at support functions like HR, IT or finance, it's disruptive and counterproductive to any organization, big or small. Contrary to what you might think, there's nothing normal or inevitable about this sort...
Tags: Organizational Behavior, Human Resources, Information Technology, National Semiconductor Corp., Executive Management, Financial Accounting, Finance, Steve Tobak
Blog posts 2008-11-14
Tragedy in Silicon Valley
On Friday, a laid-off worker opened fire with a handgun, killing three employees at SiPort, a Silicon Valley startup. According to reports and police, the victims were Sid Agrawal, the company's chief executive, Brian Pugh, VP of operations, and Marilyn Lewis, head of HR. The gunman was identified as 47 year-old Jing...
Tags: Silicon Valley, VP, Tragedy, Investor, Sales Strategy, Venture Capital, Sales Force Management, Financial Accounting, Sales, Finance, Financing Startups, Steve Tobak
Blog posts 2008-11-17
Billionaire Mark Cuban Responds to SEC Insider Trading Charges
Today, the SEC charged billionaire entrepreneur Mark Cuban with insider trading. According to the SEC's press release, Cuban sold 600,000 shares of Mamma.com stock based on material, non-public information. Cuban's alleged misdeed apparently saved him $750,000. That's a lot of dough to you and me, but peanuts to the Dallas...
Tags: SEC, Mark Cuban, Entrepreneurship, Investment, Management, Finance, Steve Tobak, Sales Force Management, Sales
Blog posts 2008-11-17
Recession Survival Strategy: Market Segmentation
Market segmentation is one of the most powerful strategies a company can use to improve profit margins and ultimately gain market share. And when markets are flat or declining and differentiation is at a premium, creative segmentation strategy can mean the difference between survival and road-kill.  What...
Tags: Market-segmentation, Recession, Strategy, Marketing Research, Management, Marketing, Steve Tobak
Blog posts 2008-11-18
The Most Effective Way to Downsize in a Downturn
It's a sign of the times; companies are restructuring, downsizing, and laying off workers in droves. And while layoffs should be a last resort, when it's time to do it, the most effective way to downsize in a downturn is to cut early and cut deep. by Steve Tobak
Tags: Layoff, Turn, Workforce Management, Strategic Planning, Human Resources, Strategy, Management, Steve Tobak
Blog posts 2008-11-19
Survey Reflects Dramatic Change in Top Executive Priorities
What a difference a year makes. Reflecting the global economic crisis, revenue and profit growth have been replaced by adaptability to change and financial risk as top concerns among executives. by Steve Tobak
Tags: Adaptability, Survey, Marketing Research, Operational Accounting, Financial Accounting, Marketing, Finance, Steve Tobak, Financial
Blog posts 2008-11-20
Ten CEO Myths
Everybody has an opinion of CEOs, mostly negative. Well, I've known dozens of CEOs of companies big and small, public and private. And in my experience, the job itself and those hired to do it are nothing like what most people think. by Steve Tobak
Tags: CEO, Corporate Governance, Recruitment & Selection, Business Operations, Corporate Law, Human Resources, Workforce Management, Steve Tobak
Blog posts 2008-11-20
The Key to Corporate Survival: Adaptability
Most successful companies don't end up the way they began. They evolve. Business success is a process of trial and error, learning and adapting. Adaptability is the key to survival, not just in nature, but in the corporate world, too. Here's how it works. by Steve Tobak
Tags: Adaptability, Adaptation, Texas Instruments Inc., Business Success, Productivity, Leadership, Cellular Phones, Wireless, Management, Consumer Electronics, Personal Technology, Steve Tobak
Blog posts 2008-11-24
Dealing With Work Stress and Burnout
Executives are under constant stress and the economic crisis sure isn't helping. When stress, frustration, and anxiety reach a boiling point and there doesn't seem to be an end in sight, that's called burnout. Burnout is double-trouble for executives. First, they're prone to it; and second, they have a relatively...
Tags: Burnout, Worker, Recruitment & Selection, Human Resources, Workforce Management, Steve Tobak
Blog posts 2008-11-25
Starbucks Changes Its Spin From Positive to Negative
In its 10-K released on Monday, Starbucks warned investors that, "… the company expects to face an extremely challenging fiscal 2009." What's surprising about this is that the warning contrasts sharply with CEO Howard Schultz's optimistic quotes in the company's quarterly earnings release of just two weeks ago. What exactly...
Tags: Positioning, Starbucks Corp., Branding, Financial Accounting, Marketing, Finance, Steve Tobak
Blog posts 2008-11-28
Seven Lessons From Yahoo's Year of Blunders
Time is running out for Jerry Yang. With Google pulling out of the search ad deal, Yahoo is essentially out of options, except for one. Its embattled CEO is now trying to lure Microsoft – the suitor he went to great lengths to jilt – back to the negotiating table....
Tags: Jerry Yang, Board, Yahoo! Inc., Microsoft Corp., CEO, Corporate Governance, Financial Accounting, Business Operations, Corporate Law, Finance, Steve Tobak
Blog posts 2008-11-07
Confessions of a Conservative Republican
In business, conflict is necessary to bring issues out in the open. But when you don't agree with a decision, it's still best to disagree and commit for the common good. As a republican, I'm skeptical about Obama's ability to fulfill his mandate of change. But I'm also ready to...
Tags: Republican, Steve Tobak, Politics, Outsourcing, It Operations, Business Operations, Outsourcing & Subcontracting
Blog posts 2008-11-06
How Not to Turn-Around a Company
All companies hit a wall from time to time. For whatever reason, their strategy and operating model are no longer effective. That's when CEOs really get to earn their lucrative compensation and boards are supposed to provide strategic oversight. Or not. Here's a lesson in how not to turn-around a...
Tags: Google Inc., Jerry Yang, Yahoo! Inc., Reorg-du-jour, Quarterly Revenue Growth, Corporate Governance, Internet, Strategy, Financial Accounting, Business Operations, Corporate Law, Management, Finance, Steve Tobak
Blog posts 2008-09-19
Fixing Corporate Governance
Some weeks ago, I wrote Corporate Governance is a Myth, an insider's take on why our system of corporate governance doesn't do what it's supposed to do. Now comes the hard part: figuring out what to do about it.  Now, I didn't just fall off the turnip...
Tags: Shareholder, Sarbanes-Oxley Act, Board, Fraud, Director, Corporate Governance, Corporate Law, Sarbanes-Oxley, Business Operations, Regulations, Government, Financial Accounting, Finance, Steve Tobak
Blog posts 2008-09-29
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