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- BNET Author Biography
Steve Tobak is a marketing and strategy consultant based in Silicon Valley. He's a 20-plus year high-tech industry veteran and former senior executive of a number of public and private companies. He also wrote the popular blog Train Wreck for CNET. When he's not airing corporate America's dirty laundry and...- more about Steve Tobak »
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- Why Your Boss Doesn't Always Listen to You
- Most leaders, managers, and entrepreneurs have one thing in common: They think they're right most of the time. When I was a young manager, it really bugged me when my boss didn't listen to me. Now that I've been on the other side of the fence, I've got a different...
- Blog posts 2010-01-25
- 10 Breakthrough PR Techniques from a Master
- The best bang for the corporate marketing buck is public relations, but only if you know what you're doing. Unfortunately, most companies and too many agencies don't have the secret PR sauce. Here are 10 techniques from a PR master that put a tiny company on the map in a...
- Blog posts 2010-01-15
- PR Pitfalls - Where Execs Go Wrong
- "Just because you wear a mock black turtleneck doesn't make you Steve Jobs." That was the first thing Lou Hoffman, CEO of PR firm The Hoffman Agency, said when I asked where executives go wrong when it comes to PR. And that was just the tip of the iceberg in...
- Blog posts 2010-02-09
- How to Break Through a Crowded Market
- Raise your hand if your company is attempting to differentiate itself and gain market share in a crowded market. You're not alone. What market isn't a packed mass of hungry competitors these days? Well, it's not impossible to break through. These 7 companies did it, against all odds. by Steve...
- Blog posts 2010-01-26
- Think You Can Solve a Management Dilemma?
- Think you're a smart and savvy business person? Think you've got executive potential? Think you can make it as a management consultant or an executive coach? Then try your hand at solving one of these management dilemmas or send us one of your own and we'll solve it for you....
- Blog posts 2010-01-27
- Apple iPad: The Niftiest Product You Won't Buy
- The iPad will likely be the biggest thud since Steve Jobs returned to Apple. Not that it's a bad product. It's not. It's an amazing product. It's a nifty product. And while it will cannibalize sales of other products, it won't create a new category and you probably won't buy...
- Blog posts 2010-01-28
- 10 Phrases That Can Change Your Career
- what you say and how you say it can make all the difference in your career and your business. Unfortunately, most of us weren't born with the management communications gene nor had the benefit of an executive coach to mentor us on the finer points of "soft skills." by Steve...
- Blog posts 2010-01-29
- 10 Ways Failure Leads to Success
- Admitting and learning from failure is the only way to achieve success. Unfortunately, many leaders and managers seem to be allergic to the whole idea of admitting failure. Instead, they stick their heads in the sand, leading to business, corporate, and personal failure. by Steve Tobak
- Blog posts 2010-02-01
- Apple's Steve Jobs: A Lesson in Motivating the Troops
- We hoist Apple’s Steve Jobs up on a superstar-CEO pedestal and laud his marketing ability, but a relatively unexplored talent of Jobs is his ability to inspire employees to great heights. He recently provided a stunning example of uniting the troops against a common enemy - Google. by Steve Tobak
- Blog posts 2010-02-02
- Employees: Learn the DIY Fix for Management Problems
- Think you've got crappy management? Clueless, incompetent, dysfunctional executives who don't know what they're doing and won't listen to the wisdom of employees? Well, your company doesn't have a management problem; YOU have a management problem. Here's how to fix it. by Steve Tobak
- Blog posts 2010-02-03
- Can Toyota Avoid Brand Disaster?
- It took 15 years for Audi to recover from the "sudden acceleration" recall of 1985 that was linked to six deaths and 700 accidents. The parallels to Toyota's current accelerator pedal crisis are obvious, but the damage of a "lost generation" to the Toyota brand would be enormous. by Steve...
- Blog posts 2010-02-04
- 'Undercover Boss': What Cleaning Toilets Can Teach Execs
- A new reality show, Undercover Boss, has CEOs of big companies posing as entry-level employees to see what's really going on in the trenches. Sounds good on paper, but it could easily be a train wreck in practice. Here's my take on how it went down at $13 billion Waste...
- Blog posts 2010-02-08
- Fiorina's Demon Sheep Ad: Feels Like Old Times
- Have you seen Carly Fiorina's YouTube ad that characterizes her republican rival as a cheesy wolf in a sheepskin rug with demon eyes, trolling the pasture for helpless constituents to slaughter. It brings back memories of the bullet HP dodged when it put its then rock-star CEO out to pasture....
- Blog posts 2010-02-05
- What Should RadioShack Do With All its "Shacks?"
- Why write about RadioShack, a throwback to the age of ham radios? Well, after nearly 90 years in business, for the past decade the company has been "stuck." And aside from rebranding the company as "The Shack," I'm not sure CEO Julian C. Day - the man who saved Kmart...
- Blog posts 2009-08-25
- Don't Let "Labels" Influence Management Decisions
- Labels are how we reduce complex concepts and even living things to quantifiable constructs we can identify and understand. But in business and management, labels can stifle discussion and understanding, hinder productivity, and lead to dysfunctional organizational and management behavior. by Steve Tobak
- Blog posts 2009-08-25
- Client Red Flags? Ask These 4 Questions
- Ever get a call or an email from a potential client and something just doesn't feel right? You know, red flags go up and your spider sense starts tingling but times are tough and you need the business? Well, if you work for yourself or are in a service profession,...
- Blog posts 2009-08-26
- Are Obsessions the Secret to Our Success ... and Failure?
- The secret to our success may be inextricably intertwined with our obsessions or what we might otherwise think of as "issues." But there's a flipside: the same compulsions or issues can just as easily result in our downfall. Here are two stories about successful executives that highlight this fascinating phenomenon....
- Blog posts 2009-08-27
- Top 10 Best Business Advice You've Ever Gotten
- Every career tells a story of opportunities pursued or missed, advice taken or ignored. Advice given at a time when you're receptive can change your entire career ... but only if you're listening. Here's the best of the best business and career advice from over 130 submissions by BNET readers....
- Blog posts 2009-08-28
- Finding Your Passion Takes Faith and Sacrifice
- Apple's Steve Jobs and others know that finding your passion is not only the key to happiness, but also the key to business success. But it takes more than just a pithy, inspirational phrase to get there. It takes faith, sacrifice, and a willingness to take risks, to accomplish that...
- Blog posts 2009-08-31
- Tech Firms are Hiring: Silicon Valley News Roundup
- It's nearly Labor Day, the kids are back in school, summer vacations are memories, and Silicon Valley is on the move. There's hiring going on, a classic Carol Bartz internal Yahoo memo, and other interesting, if not amusing, news from the land of tech (where I happen to live and...
- Blog posts 2009-09-01
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