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29 Resources for

steven r. van hook

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Successful Media Relations - Ten Things You Should Know: While it's easy to recycle the same old press releases and fact sheets, infusing the media plans with some innovative thinking will produce stronger, more effective results. You should adopt a journalistic approach and study different types of stories -- features, executive changes, news articles. This article offers nine other...; Tags: Steven R. Van Hook; White papers 2003-01-01
What Do PR Clients Really Want, & Why?: Sound Strategies and Tactics Lead to Satisfied Ends: It's not unusual for clients of service providers to insist that their budget dollars be quickly applied to a variety of flashy tactics. Yet, when pressed, many acknowledge that what they really want for their money is visible, end-game change. This is especially true in public relations where clients often...; Tags: Strategy, Tactic, Steven R. Van Hook, Public Relations, Business Services, Marketing, Corporate Communications; White papers
Planning for a Business Recovery?: Use Public Relations Firepower: Who wants to face the challenges of a Business Recovery Cycle without the very best available firepower? Especially when getting a piece of the expected economic recovery in the current year will almost certainly depend upon how well the person modifies the behaviors of the target audiences. That's why public...; Tags: Steven R. Van Hook, Public Relations, Operational Planning, Marketing, Corporate Communications, Business Operations; White papers
Thinking About a Public Relations Career?: Start by Building on the Basics: Without a solid, well-designed foundation, few buildings successfully withstand the ravages of time and weather. And so it is with public relations, ever-dependent upon how well its practitioners understand the discipline. Yet, some public relations people manage to go through their entire career without a firm grasp of what public...; Tags: Steven R. Van Hook, Public Relations, Marketing, Corporate Communications; White papers
Successful Company Communications: It's All About Delivering Value: Over the years, hundreds of highly respected professionals and educators have developed comprehensive and often complicated descriptions of what makes for effective corporate communications. There have been heated discussions regarding the separation of public relations from advertising, public relations from marketing, and the very role public relations should play within...; Tags: Steven R. Van Hook, Public Relations, Marketing, Corporate Communications; White papers

Creating PR Opportunities on Slow Days: Everything Old Can Be New Again.: Usually public relations professionals have two goals in mind when leveraging media and PR for a client: Raise the client's visibility and enhance the client's business goals. But how does even the most out-of-the-box thinker make old news sexy? Or does a PR person simply continue to churn out press...; Tags: Steven R. Van Hook, Public Relations, Marketing, Corporate Communications; White papers
PR Can Cure for Small Business Failure: How to Nudge Your Business Toward Success: When small businesses fail, the wreckage is often assigned to undercapitalization, among other mistakes. Seldom is failure attributed to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting bankruptcy. As the entrepreneur, one cannot rely on financing source to...; Tags: Small Business, Failure, Steven R. Van Hook, Public Relations, Entrepreneurship, Marketing, Corporate Communications, Management; White papers
Public Relations for the New Entrepreneur: Seven Steps to Getting Known.: Public relations is human relations and a critical aspect of growing one's business. Everything a person says and does is part of the person's PR campaign. It is the image the person projects every day to everyone he meets. It is about an individual and his company becoming a force...; Tags: Person, Steven R. Van Hook, Public Relations, Marketing, Corporate Communications; White papers
Is Your Public Relations Investment Paying Off?: Five Steps to Help Hit the PR Bullseye: One will never know in the end that his PR investment was worthwhile unless he sets the right kind of goal at the beginning - a goal against which progress can be measured, and a goal that flows directly from public relations strategies and tactics like those discussed in this...; Tags: Investment, Steven R. Van Hook, Public Relations, Marketing, Corporate Communications; White papers
The 'Weakest Link' in Public Relations: Fuzzy Objectives? Good Bye!: An objective is a milestone measuring progress toward a goal. A milestone must be absolutely clear in its intent and easy to measure. Clear objectives mean the same thing no matter where a person is in an organization, and often are easier to rally support among all concerned. There's also...; Tags: Steven R. Van Hook, Public Relations, Marketing, Corporate Communications; White papers
Public Relations and (or) Advertising: A Little Bit of This, a Little Bit of That: The application of public relations and the use of advertising are sometimes misunderstood, igniting a series of unanswered questions for companies needing to create awareness for themselves. When does a person use public relations? Why should one advertise? The best answer on both topics is that it depends on what...; Tags: Advertisement, Steven R. Van Hook, Public Relations, Marketing, Corporate Communications; White papers
Ethical Public Relations: Not an Oxymoron - The PR Desk Can Be a Company's Conscience.: The Public Relations department is frequently the ethical heart of an organization. Internal and external PR communications control of the flow of good and bad news to the staff and community. The PR team copes with company crises. PR pros sit at the elbows of top officers drafting a company's...; Tags: Steven R. Van Hook, Public Relations Department, PR Team, Public Relations, Marketing, Corporate Communications; White papers
PR Coups and Capers: Major Hits and Flops in Public Relations: Taco Bell was right on target when the Russian space station Mir dropped from the sky. The company scored a media coup by setting up a bulls-eye in the Pacific Ocean with the Taco Bell logo dead center, offering a free taco for each and every American if Mir should...; Tags: Media, Steven R. Van Hook, Public Relations, Advertising & Promotion, TVs, Tv & Home Theater, Marketing, Corporate Communications, Personal Technology, Home Entertainment; White papers
How to Hit the Public Relations Bullseye: Find Your Mark With the Very First Shot.: The public relations professional must modify somebody's behavior if he or she is to hit that bullseye and earn a paycheck - everything else is a means to that end. The reason is that in public relations, a bullseye can mean survival when it successfully changes the perceptions and, hence,...; Tags: Steven R. Van Hook, Public Relations, Marketing, Corporate Communications; White papers
How Public Relations Can Help Your Business: Move Your Audience in the Right Direction: Public relations tries to create, change or reinforce that opinion by reaching, persuading and moving-to-action the very people whose behaviors affect the person's organization. That's why it's quality planning, and the degree of perception and behavioral change it produces, that defines the success or failure of a public relations program.; Tags: Steven R. Van Hook, Public Relations, Marketing, Corporate Communications; White papers
Amateurism Hurts PR Field: We're Our Own Worst Enemy: Well developed press materials can be a powerful part of a firm's total public relations program. They get information on the company's product developments, services, personnel changes, and financial reports where they will do the most good ... to the pertinent publications and on target e-zines. Knowing this, it's appalling...; Tags: News Release, Steven R. Van Hook, Public Relations, Product Development, Marketing, Corporate Communications, Research & Development, Business Operations; White papers
The Role of PR for Technology: Disruptive technologies are positively impacting the world in which one live, creating new wealth and reshaping economic and social policy. Having clear messages and public relations programs in place that enable technologists, scientists and other experts to distinctly articulate their vision can not only help them become industry leaders and...; Tags: Technology, Steven R. Van Hook, Public Relations, Marketing, Corporate Communications; White papers
The Public Relations Career X Factor: How to Make Your Mark When Breaking Into the PR World: Many students believe that college will have armed them with all the necessary tools for success. However, smart graduates will realize that the practical learning they receive once they begin their new job will match their education within a matter of weeks. Ambitious new professionals will quickly learn that by...; Tags: Steven R. Van Hook, Public Relations, Marketing, Corporate Communications; White papers
A New Generation of Public Relations: What's Hot and What's Not in PR: Public relations is all about influencing audiences. When performed aptly, public relations can be an organization's most value resource for building brand value, maintaining vitality, and establishing credibility. Over the past decade the PR industry pedestal has been cracked by less than benchmark standards due to old school practices. Unfortunately,...; Tags: Steven R. Van Hook, Public Relations, Marketing, Corporate Communications; White papers
Putting Passion in Public Relations: PR Gets Much of Its Power From a Sense of Purpose.: Passion is an extraordinarily powerful spring. Without it religion, history, romance, and art are useless. Likewise, Public Relations too becomes completely deflated without the essential ingredient of Passion. It demonstrates avowed belief, everlasting appeal and steadfast loyalty. So why does passion become so much more important in the business of...; Tags: Steven R. Van Hook, Public Relations, Marketing, Corporate Communications; White papers