Resources

3 Resources for

steven van yoder

Get Slightly Famous by Steven Van Yoder | Book Brief: The book "Get Slightly Famous" explains how you can differentiate yourself from your competitors by becoming a mini-celebrity. Author Steven Van Yoder shows how you can make yourself an indispensable resource to potential clients and customers by offering thought leaderships and in doing so attract more business...; Tags: Steven Van Yoder, Book Brief, Get Slightly Famous; Videos 2008-04-09
Cause-Related Marketing: From the executive summary: ‘Cause-related marketing can become a cornerstone of a marketing plan. Cause-related marketing activities should highlight a company's reputation within a target market. It can positively differentiate a company from its competitors and provide an edge that delivers other tangible benefits including increased sales, increased visibility, increased...; Tags: Steven Van Yoder, Marketing Research, Marketing; White papers 2003-01-01
Thought Leadership Marketing: Marketing used to be about "Getting in front of" prospects, delivering your pitch and making the sale. Nowadays, the Internet has permanently changed the way people and companies find and evaluate products and services. Consumers now find companies through their own efforts, often through a search engine. Moreover, buyers increasingly...; Tags: Leadership, Sale, Steven Van Yoder, Marketing Research, Internet, Marketing; White papers 2007-09-28

Useful Commute: Get Slightly Famous: Want to become a celebrity in your field? "Get Slightly Famous" author Steven Van Yoder offers some targeted PR strategies for attracting more business with less effort. by BNET staff; Tags: BNET staff, Management, Corporate Communications, Marketing, Strategy, Public Relations, Commute; Blog posts 2008-01-14