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- Love 'em or Hate 'em, You Still Need PR People
- Love 'em or Hate 'em, You Still Need PR PeopleRE: Love 'em or Hate 'em, You Still Need PR PeopleMade for a good read. I like the maxim, "Consider the source"... Naturally the PR pro wants to defend his ilk. To some extent he is correct.Not everyone is temperamentally suited...
- Discussion threads 2008-08-28
Additional Resources
- Love 'em or Hate 'em, You Still Need PR People
- In a perfect world, you wouldn't need PR people. You could write up your news yourself, send it out, and the world would take due notice of it. This being an imperfect world, you're still usually going to be better off working with PR pros who can...
- Blog posts 2008-08-27
- Why Journalists Need PR People
- Yesterday, we heard from Steve Yoder of The Wall Street Journal, who explained how to do a better job pitching stories to the Journal. Steve shared his thoughts at a PRSA Silicon Valley Media Training workshop last Friday. Steve also told us his Top Nine Reasons Why...
- Blog posts 2008-04-01
- PR Pitching is Broken; Profession as a Whole is in Good Shape
- There's a little debate out in the blogosphere about whether the "PR profession is broken" due to the rise of blogs and the Internet. Yes, PR pitching is broken, but the industry as a whole is thriving. Why else would so many journalists be jumping ship and coming over to...
- Blog posts 2008-08-15
- Does PR Need a Stronger Sense of Ethics?
- At first blush, it's a no-brainer that the PR industry could use a much stronger and enforceable Code of Ethics. The industry is rife with bad practices and shoddy, over-priced work, which is why we still find ourselves on the defensive so often. This is not to say that there aren't a...
- Blog posts 2008-10-27
- The Question of Community
- Back in October, I wrote a piece on PR losing to advertising for social media . A lot of people brought up a lot of good points (including that there doesn't need to be a fight). A friend - Kevin A. Barry - noted that the most important...
- News items 2009-09-02
- How to Get Great Local TV News Coverage
- The Internet may have changed everything, but let's face it, most Americans still get a lot of their news and information from local TV news. And the principles of getting local TV coverage remain the same: Keep it simple and direct and relevant to the day's...
- Blog posts 2008-11-12
- Writing the Perfect Business Pitch | BTalk Australia
- (22min 05) How do you write a pitch that will win the business? On today's BTalk Australia Phil Dobbie talks to Robyn Haydon, the author of "The Shredder Test --- the Australian Guide to Writing Winning Proposals". You'll find the answers to common questions like: ...
- Blog posts 2009-03-19
- More About Lies Marketing Tells Sales
- Based upon the number of comments that it's already received, my recent rant about marketing ("5 Lies that Marketing Tells Sales") has apparently touched a sore spot. Rather than respond to the comments piecemeal and wrestle with all that html coding, I'll post my responses here:...
- Blog posts 2009-02-20
- Where to Find the Bright Spots in 2009
- NEW YORK (AdAge.com) -- The worst November-December retail season since 1970; taxpayer bailouts to save Detroit; marketing budgets slashed; tens of thousands laid off across agencies, media companies and marketing departments; and still more cuts coming every day. You've read the bad news, and no one's denying that it's grim,...
- News items 2009-08-07
- The Power of Storytelling and the Decline of the Mainstream Media
- I've now had a chance to reflect on the Bulldog Reporter 2008 Media Relations Summit held earlier this week, and I wanted to share a couple of thoughts. First off, a shout-out to all the terrific folks I met at the conference and to anyone discovering this...
- Blog posts 2008-04-11
- Desarrolladora Homex SA de CV Q3 2007 Earnings Call Transcript
- Question-and-Answer SessionOperator Thank you. We will now begin the question-and-answer session. [Operator Instructions]. We have a question from Jorge Kury with Morgan Stanley. Go ahead, Jorge. Jorge Kury - Morgan Stanley Hi, good morning. Two quick questions, the first one, operating expenses were up 36% year-on-year,...
- Earnings calls 2007-10-25
- George%20W.%20Bush,%20MBA.
- George%20W.%20Bush,%20MBA.Answers to your questionsDo you think Bush is a such a great manager that it's a waste to criticize his performance?I think Bush is a much better manager than most will ever know. The war in Iraq is an unfortunate hallmark of his administration. Prior to the war...
- Discussion threads 2007-10-19
- What You Need to Know About Branding
- What You Need to Know About BrandingRE: What You Need to Know About BrandingCoke doesn't have much different with Pepsi. It wins at Branding. But consider about MS and other OS out there, there is a big different among them. So personally i think MS wins not in branding, but...
- Discussion threads 2008-10-09
- Time to Overhaul Financial Sector PR
- Do you trust the firm you've entrusted your retirement savings to? I mean, really trust them? Because this week, if you don't, or if your investment manager was Lehman Bros., you're having a bad week, and you're looking at more of the same for awhile. And if...
- Blog posts 2008-09-24
- Caveat Emptor When Dealing With Bloggers
- The traditional news media has a fairly uniform set of ethical guidelines that PR practitioners can rely on when pitching stories: no fancy gifts, no free trips, no pay-for-play. And most traditional business journalists are pretty conservative when it comes to investing -- they don't buy individual stocks and they...
- Blog posts 2008-09-16
- Where Freelancers Are in Demand
- Where "accidental" consultants can find work; and how they get their feet in the door. ...
- Articles 2009-05-26
- Top PR Blogs and Why You Should Read Them (Part 2)
- This is Part Two of my unofficial and unscientific list of top PR bloggers. Part One ran yesterday. Here are my general criteria again: Significant readership as measured by the subscriber count on Google Reader Gets updated on a regular basis Deals...
- Blog posts 2008-01-29
- Financial Roundup: Bailout Failure and Global Meltdown, Lower Rates Don't Stimulate, Better Bailout PR, and More
- Will the defeat of the auto bailout trigger a new global meltdown? --Â Stormy stock futures and dramatically lower global markets seem to say it will. Veteran economics writer Steven R. Weisman offers comparisons with the global impact of New York City's financial crisis 33 years ago. [Source: thedailybeast.com] ...
- Blog posts 2008-12-12
- Tech Roundup: Entellium Arrests, Verizon Support, H-1B Fraud, More
- FBI arrests Entellium CEO, CFO -- The FBI arrested Entellium's CEO Paul Thomas Johnson and CFO Parrish Jones for allegedly falsifying revenue figures and presenting them to the board as part of a scheme to get about $50 million invested in the company. Last month an employee cleaning out the...
- Blog posts 2008-10-10
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