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Dow Jones Description
Upshot is a marketing agency that excels in understanding consumers and their ever-changing behavior. This consumer understanding, informed by our research and planning department, provides the foundation for all of our strategies and creative executions. Ultimately, understanding how a consumer changes throughout their daily journey allows us to speak to them at the right time, with the right message and at the right touch points. We currently focus on five core disciplines that measurably change consumer behavior: Promotion, Event/Viral, Collaborative Marketing, Retail & Environmental Design and Integrated Communications. Upshot is a subsidiary of EMAK Worldwide (Nasdaq: EMAK).
Number of Employees 156
Peer Companies
NAICS Code Advertising Agencies: 541810
News & Analysis
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Hedging play faces potential blowup; Holders of big stock positions could owe penalties.(News)
Byline: Dan Jamieson IRVINE, Calif. - A popular strategy used by brokerage firms to hedge clients' concentrated stock positions has come under attack from the Internal Revenue Service, sources say. Billions of dollars' worth of "pre...
Technical Indicators Show It's Too Soon to Be Bullish about the Economy.
By Michael Kahn, Sunday Business, London Knight Ridder/Tribune Business News Dec. 15--Tired of waiting for a clear trend in the stock market? Get used to it. If an emerging pattern continues, the major indexes could be in for 15 years of bouncing...
United machinists say no to wage cuts.(Business)
Byline: Mike Comerford Daily Herald Business Writer United Airlines machinists on Tuesday said no to 10 percent wage cuts, insisting that giving back part of their recent raises isn't critical for the airline's survival. Wall Street didn't seem happy about the development....
Stock Analysts Under More Scrutiny; Regulators Examine Industry Practices.
By Patricia V. Rivera, The Dallas Morning News Knight Ridder/Tribune Business News Jul. 22--Stock analysts have been shaken not only by the last year's market plunge but by closer scrutiny of their practices from Wall Street, Washington and beyond. ...
SEPARATE WAYS: AT&T's breakup plan not ringing managers' bells; Stock price drop reinforces reservations.(Brief Article)
NEW YORK - Money managers are putting AT&T Corp. on hold. Investors expressed disappointment with the telecommunications giant's strategy to break the company into four separate businesses, covering wireless, broadband, business and consumer s NEW YORK - Money managers are putting AT&T Corp....
Hands-on tactic narrows contest lead.(Brief Article)(Statistical Data Included)
Things were going so well for Carrie Domonkos in the Crain's/McDonald Investments Stock Challenge -- at least until she started paying attention to the contest. By any objective standard, Ms. Domonkos still is doing quite well. Her initial (and im Things were going...
Pooling or purchase: a merger mystery.
Public merger announcements often state which type of merger accounting, pooling or purchase, has been employed. The choice can strongly influence accounting results, For example, reported earnings are often higher under pooling than purchase accounting. Yet empirical analysis indicates that the higher earnings reports do not fool investors. Why then...
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Industry Transcripts by Seeking Alpha
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infoGROUP, Inc. Q3 2009 Earnings Call Transcript
on Nov 04, 2009about IUSA
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Valassis Communications Q3 2009 Earnings Call Transcript
on Oct 29, 2009about VCI
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Acxiom Corporation F2Q10 (Qtr End 09/30/09) Earnings Call Transcript
on Oct 28, 2009about ACXM
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Interpublic Group of Companies Inc. Q3 2009 Earnings Conference Call
on Oct 28, 2009about IPG
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Local.com Corporation Q3 2009 Earnings Conference Call
on Oct 27, 2009about LOCM
IndustryTop Rated
- News America Talks Tough on Valassis Appeal But Borrows $1B, Just in Case 5 votes
- Clients Overcharged by News America Listed in Court; Sara Lee: NAM "Is Raping Us and Enjoying It" 5 votes
- Insignia Wins Ruling v. News America; Stage Set for Another Antitrust Trial in POP Biz 4 votes
- Insignia Uses Valassis Trial to Bludgeon News America in Minn. Federal Case 4 votes
- Autopsy: Steven Cohen and the Ad Boycott That Ended His Career 3 votes



