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- The Secret to Changing Minds: Don't Stop
- Having difficulty drumming up support for your ideas at work? Here's a tip from Harvard's Howard Gardner, one of the world's leading authorities on education and communication. Keep at it. Gardner argues that an idea must be communicated many times and in many ways...
- Blog posts 2008-05-28
- The Power of Storytelling and the Decline of the Mainstream Media
- I've now had a chance to reflect on the Bulldog Reporter 2008 Media Relations Summit held earlier this week, and I wanted to share a couple of thoughts. First off, a shout-out to all the terrific folks I met at the conference and to anyone discovering this...
- Blog posts 2008-04-11
- Steve Yoder Explains How to Be a Good Wall Street Journal Source
- I had the pleasure of serving on a PRSA Silicon Valley Media Training panel last Friday with Steve Yoder, San Francisco bureau chief of the The Wall Street Journal. Steve was very generous with his time and shared many tips and strategies for doing a better job working with the...
- Blog posts 2008-03-31
- Disgrace at the L.A. Times, Courtesy of The Smoking Gun
- Once an elite, respected newspaper, the Los Angeles Times is now simply the latest old media company brought to its knees and humiliated by a far younger and less honored online service, The Smoking Gun. Unless you've spent the past 48 hours in a cave at Tora...
- Blog posts 2008-03-27
- Verizon Gets it on File-sharing
- Blender magazine recently named the killing of Napster by the major labels the Biggest Record Company Screw-Up of All Time. While that's hardly news, it is interesting that the title was bestowed in a time when there is evidence that, seven years after Napster was squashed, big corporations are finally...
- Blog posts 2008-03-17
- Coal: It's Electric
- It may be dirty, but it's still cheap. With the US headed for recession, Consol Energy and Arch Coal are two companies rocking China's growing coal market.
- Videos 2008-03-12
- The Cautionary Tale of GMnext
- General Motors has enough problems that it didn't need another one. But in an effort to do something good -- jump into the social media world with its ambitious GMnext site -- it created some new problems for itself. The story is a cautionary tale for marketers seeking to harness...
- Blog posts 2008-02-20
- The Donald Trump School of PR
- Here's a quiz: an unfavorable story about your business appears in a major metropolitan newspaper. You should: A) Phone the writer, call him names and threaten to sue him. B) Analyze the article, note any inaccuracies and seek corrections and possibly a follow-up article....
- Blog posts 2007-12-18
- Are Embargoes a Thing of the Past?
- I didn't like embargoes when I was a reporter, but as a PR person, I became a big fan. They were a good way to get a little more excitement into a story, a little more exclusivity, without giving one and only one media outlet an "exclusive." They allowed...
- Blog posts 2007-12-11
- John Deere and Farmers Team Up to Harvest Wind
- Farmers have always been vulnerable to weather and price fluctuations, and John Deere has been supplying them heavy equipment since there was heavy equipment to supply. Now farmers' desire for stable income and access to open land and Deere's financial clout and expertise with large machinery are combining to...
- Blog posts 2007-09-05
- Why Your Company Does NOT Deserve Business Press
- Many vendors reach a point where they look beyond the industry / trade press publicity they're getting and say 'that's nice ... but we deserve business press.'Â [The implication that business press is 'better' is certainly questionable ... and I'll talk later about recognizing when your PR has become more...
- Blog posts 2007-09-04
- AT&T Acts to Save Trees, Headaches
- If you have an iPhone, yesterday you received this text from AT&T: “We are simplifying your paper bill, removing itemized detail. To view all detail go to att.com/mywireless. Still need full paper bill? Call 611.†What's the deal? The NY Times reports that AT&T was providing bills...
- Blog posts 2007-08-24
- Upfront Update: It Might Happen Soon ... or Not
- The story most befitting this upfront TV ad sales market that stubbornly refuses to start, is one that appeared on Mediaweek.com; yesterday, it said that Group M, perhaps the biggest media buying agency on earth, was going to do an early deal with NBC Universal. But now, in an updated...
- Blog posts 2009-06-26
- Be The HERO Of Your Story
- Instead of the reverse chronological order used in your resume, try going from the start of your career forward. You don't need to say a lot about your oldest jobs, and can even combine multiple companies or jobs into one sentence or completely eliminate them if they aren't all that...
- White papers 2008-01-01
- What Is The Star Method For Answering Tough Interview Questions?
- The STAR (Situation, Task or Target, Action and Result) method technique will enable you to answer tough work related questions not limited to job interviews in a subtly, compelling and powerful manner. People like hearing stories, facts are easier to remember if wrapped in a story, stories tend not to...
- White papers 2009-01-01
- Daniel Pink: Why Your Human Capital May Be in Jeopardy
- In today's global economy, workplace expert Daniel Pink argues that many traditionally white-collar skills are becoming commoditized. Here's why you'd better adjust quickly or see the value of your human capital plummet. In your book, you claim that traditional left-brain approaches to careers are no longer ...
- Articles 2009-06-16
- Three Things Every Executive Interviewer Wants To Hear
- A powerful control technique in an executive interview is effective story-telling; especially when you concentrate on action-oriented stories that portray several capabilities. Invariably, incidental situations in the story will register memorably because of their relevance to the interviewer's needs and an executive job offer will be forthcoming. A good storyteller...
- White papers 2009-01-01
- Public Relations And Reporters
- Let's face it, press coverage is golden. There's nothing more valuable than a member of the media taking you and your story and presenting it to thousands of potential clients and customers. The very fact that a reporter takes the time to put your story in print means you are...
- White papers 2006-09-11
- Resume Blunders: What People Have On Their Resumes That Spell Disaster
- Resumes are designed to tell a story...a very important story; the story of your life. A resume is perhaps the most important story ever reduced to paper for most people. Many lives can be affected by a person's resume and for that reason alone, they should be the most proof-read...
- White papers 2008-07-18
- How to Whistleblow... Quietly
- I believe that most people would prefer to work in an organization that behaves ethically. Here's what to do when you encounter unethical behavior among co-workers or worse in your management. by Geoffrey James
- Blog posts 2008-10-24
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