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BNET Resources

Did a Non-Profit Subsidize 60 Minutes?
In early May,  we asked the question, "Does Non-Profit Media Have a Competitive Edge?" This is proving to be an ever-more urgent question as conventional news companies continue to bleed money and jobs, spurring alternative business models to emerge. To cut to the quick, however, any advantages...
Tags: David Weir, ProPublica, business model
Blog posts 2008-07-08
Customer Reference Story
This template showcases a compelling success story that's directly related to the sales leads you're pursuing.
Tags: Sales strategy, Sales force management, Microsoft Corp., sales
Tools & templates
Job-Hunting? - The Best Story Always Wins
Job-hunting is like the sales profession. It always comes down to...he who has the best "Story" wins. Unless your boss was either friends with the hiring manager, or the nephew of the owner, or had compromising photos of the President, he/she probably got into the position because they had a...
Tags: Recruitment & Selection, job, hiring, photograph, sales
White papers 2008-01-01
The Secret to Changing Minds: Don't Stop
Having difficulty drumming up support for your ideas at work? Here's a tip from Harvard's Howard Gardner, one of the world's leading authorities on education and communication. Keep at it. Gardner argues that an idea must be communicated many times and in many ways...
Tags: Sean Silverthorne, Howard Gardner
Blog posts 2008-05-28
The Power of Storytelling and the Decline of the Mainstream Media
I've now had a chance to reflect on the Bulldog Reporter 2008 Media Relations Summit held earlier this week, and I wanted to share a couple of thoughts. First off, a shout-out to all the terrific folks I met at the conference and to anyone discovering this...
Tags: Jon Greer, public relations, mainstream media, Storytelling
Blog posts 2008-04-11
Correcting Previous Story In Print Or Broadcast
This is a template as a letter to a print or broadcast outlet correcting an erroneous fact in a previous story. The story should be something that affects your industry.
Tags: industry
Tools & templates 2008-01-01
Coal: It’s Electric
It may be dirty, but it’s still cheap. With the US headed for recession, Consol Energy and Arch Coal are two companies rocking China’s growing coal market.
Tags: coal, aci, cnx, christmas, story, full, metal, jacket, fuel, energy, oil, china, india, recession, consol, arch, incorporated, web video, cbs, cbs news, cbs.com, howard lindzon, closing bell, julie alexandria, wallstrip, wallstreet, stocks, stock market, stock exchange, money, finance, investing, invest, nasdaq, nyse, cash, business, warren, buffet, berkshire hathaway, day trade, trends, cnbc, trading, market, jim cramer, britney
Videos 2008-03-12
Steve Yoder Explains How to Be a Good Wall Street Journal Source
I had the pleasure of serving on a PRSA Silicon Valley Media Training panel last Friday with Steve Yoder, San Francisco bureau chief of the The Wall Street Journal. Steve was very generous with his time and shared many tips and strategies for doing a better job working with the...
Tags: Jon Greer, Steve Yoder
Blog posts 2008-03-31
Disgrace at the L.A. Times, Courtesy of The Smoking Gun
Once an elite, respected newspaper, the Los Angeles Times is now simply the latest old media company brought to its knees and humiliated by a far younger and less honored online service, The Smoking Gun. Unless you've spent the past 48 hours in a cave at Tora...
Tags: Web, Story, Channel Management, Marketing, David Weir
Blog posts 2008-03-27
Disgrace at the L.A. Times, Courtesy of The Smoking Gun
Once an elite, respected newspaper, the Los Angeles Times is now simply the latest old media company brought to its knees and humiliated by a far younger and less honored online service, The Smoking Gun. Unless you've spent the past 48 hours in a cave at Tora...
Tags: Channel management, Advertising & Promotion, David Weir, Web, Smoking Gun, L.A. Times
Blog posts 2008-03-27
Verizon Gets it on File-sharing
Blender magazine recently named the killing of Napster by the major labels the Biggest Record Company Screw-Up of All Time. While that's hardly news, it is interesting that the title was bestowed in a time when there is evidence that, seven years after Napster was squashed, big corporations are finally...
Tags: Peer to peer (P2P), Internet service providers (ISPs), Kevin Kelleher, P2P, file-sharing, Internet Service Provider, Verizon Communications Inc.
Blog posts 2008-03-17
How to Win Favour and Influence Staff
Would you like to know the secret to being more successful when you try to hire a new staff member; go for a budget increase or move an intractable employee? It's something that I learned in a coaching workshop on becoming a better speaker. While you most likely won't have...
Tags: Story, Sales Strategy, Sales Force Management, Sales Tools, Sales, Debbie Mayo-Smith
Blog posts 2008-01-25
The Cautionary Tale of GMnext
General Motors has enough problems that it didn't need another one. But in an effort to do something good -- jump into the social media world with its ambitious GMnext site -- it created some new problems for itself. The story is a cautionary tale for marketers seeking to harness...
Tags: Jon Greer, General Motors Corp., social media, GMnext
Blog posts 2008-02-20
Procrastination Can Save Your Life
Procrastination is the single biggest factor causing people to fall behind in their work, miss deadlines, and turn in shoddy efforts. This paper explains how procrastination can save life with the help of a story. Just a silly, maybe funny story. It can be disgusting or hilarious, depending on your...
Tags: Life, Story, Buzzle.com, Procrastination
White papers 2008-02-02
The Donald Trump School of PR
Here's a quiz: an unfavorable story about your business appears in a major metropolitan newspaper. You should: A) Phone the writer, call him names and threaten to sue him. B) Analyze the article, note any inaccuracies and seek corrections and possibly a follow-up article....
Tags: Jon Greer, Trump University, David Lazarus, public relations
Blog posts 2007-12-18
Are Embargoes a Thing of the Past?
I didn't like embargoes when I was a reporter, but as a PR person, I became a big fan. They were a good way to get a little more excitement into a story, a little more exclusivity, without giving one and only one media outlet an "exclusive." They allowed...
Tags: Public relations, Blogging, Jon Greer, embargo
Blog posts 2007-12-11
African Story Telling And Sales
This presentation explains African story telling and sales.
Tags: Sales strategy, Sales force management, African, sales
Presentations 2007-10-01
John Deere and Farmers Team Up to Harvest Wind
Farmers have always been vulnerable to weather and price fluctuations, and John Deere has been supplying them heavy equipment since there was heavy equipment to supply. Now farmers' desire for stable income and access to open land and Deere's financial clout and expertise with large machinery are combining to...
Tags: Telecom & Utilities, Operational accounting, team, Jessica Stillman, farmer, Deere, production tax credit
Blog posts 2007-09-05
AT&T Acts to Save Trees, Headaches
If you have an iPhone, yesterday you received this text from AT&T: "We are simplifying your paper bill, removing itemized detail. To view all detail go to att.com/mywireless. Still need full paper bill? Call 611." What's the deal? The NY Times reports that AT&T was providing bills...
Tags: Jessica Stillman, AT&T Corp.
Blog posts 2007-08-24
Why Your Company Does NOT Deserve Business Press
Many vendors reach a point where they look beyond the industry / trade press publicity they're getting and say 'that's nice ... but we deserve business press.'  [The implication that business press is 'better' is certainly questionable ... and I'll talk later about recognizing when your PR has become more...
Tags: Travis Van
Blog posts 2007-09-04
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