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- The Secret to Changing Minds: Don't Stop
- Having difficulty drumming up support for your ideas at work? Here's a tip from Harvard's Howard Gardner, one of the world's leading authorities on education and communication. Keep at it. Gardner argues that an idea must be communicated many times and in many ways...
- Blog posts 2008-05-28
- The Power of Storytelling and the Decline of the Mainstream Media
- I've now had a chance to reflect on the Bulldog Reporter 2008 Media Relations Summit held earlier this week, and I wanted to share a couple of thoughts. First off, a shout-out to all the terrific folks I met at the conference and to anyone discovering this...
- Blog posts 2008-04-11
- Steve Yoder Explains How to Be a Good Wall Street Journal Source
- I had the pleasure of serving on a PRSA Silicon Valley Media Training panel last Friday with Steve Yoder, San Francisco bureau chief of the The Wall Street Journal. Steve was very generous with his time and shared many tips and strategies for doing a better job working with the...
- Blog posts 2008-03-31
- Disgrace at the L.A. Times, Courtesy of The Smoking Gun
- Once an elite, respected newspaper, the Los Angeles Times is now simply the latest old media company brought to its knees and humiliated by a far younger and less honored online service, The Smoking Gun. Unless you've spent the past 48 hours in a cave at Tora...
- Blog posts 2008-03-27
- Verizon Gets it on File-sharing
- Blender magazine recently named the killing of Napster by the major labels the Biggest Record Company Screw-Up of All Time. While that's hardly news, it is interesting that the title was bestowed in a time when there is evidence that, seven years after Napster was squashed, big corporations are finally...
- Blog posts 2008-03-17
- Coal: It's Electric
- It may be dirty, but it's still cheap. With the US headed for recession, Consol Energy and Arch Coal are two companies rocking China's growing coal market.
- Videos 2008-03-12
- The Cautionary Tale of GMnext
- General Motors has enough problems that it didn't need another one. But in an effort to do something good -- jump into the social media world with its ambitious GMnext site -- it created some new problems for itself. The story is a cautionary tale for marketers seeking to harness...
- Blog posts 2008-02-20
- The Donald Trump School of PR
- Here's a quiz: an unfavorable story about your business appears in a major metropolitan newspaper. You should: A) Phone the writer, call him names and threaten to sue him. B) Analyze the article, note any inaccuracies and seek corrections and possibly a follow-up article....
- Blog posts 2007-12-18
- Are Embargoes a Thing of the Past?
- I didn't like embargoes when I was a reporter, but as a PR person, I became a big fan. They were a good way to get a little more excitement into a story, a little more exclusivity, without giving one and only one media outlet an "exclusive." They allowed...
- Blog posts 2007-12-11
- John Deere and Farmers Team Up to Harvest Wind
- Farmers have always been vulnerable to weather and price fluctuations, and John Deere has been supplying them heavy equipment since there was heavy equipment to supply. Now farmers' desire for stable income and access to open land and Deere's financial clout and expertise with large machinery are combining to...
- Blog posts 2007-09-05
- Why Your Company Does NOT Deserve Business Press
- Many vendors reach a point where they look beyond the industry / trade press publicity they're getting and say 'that's nice ... but we deserve business press.'Â [The implication that business press is 'better' is certainly questionable ... and I'll talk later about recognizing when your PR has become more...
- Blog posts 2007-09-04
- AT&T Acts to Save Trees, Headaches
- If you have an iPhone, yesterday you received this text from AT&T: “We are simplifying your paper bill, removing itemized detail. To view all detail go to att.com/mywireless. Still need full paper bill? Call 611.†What's the deal? The NY Times reports that AT&T was providing bills...
- Blog posts 2007-08-24
- Disgrace at the L.A. Times, Courtesy of The Smoking Gun
- Once an elite, respected newspaper, the Los Angeles Times is now simply the latest old media company brought to its knees and humiliated by a far younger and less honored online service, The Smoking Gun. Unless you've spent the past 48 hours in a cave at Tora...
- Blog posts 2008-03-27
- Team Building Through Leadership
- Communicate even when you do not want to. You only have two choices. Either you communicate or your team will make up the story as they go. You should not underestimate the importance of talk. There will always be a story. It just depends on whether the story comes from...
- White papers 2009-01-01
- Did a Non-Profit Subsidize 60 Minutes?
- In early May, we asked the question, "Does Non-Profit Media Have a Competitive Edge?" This is proving to be an ever-more urgent question as conventional news companies continue to bleed money and jobs, spurring alternative business models to emerge. To cut to the quick, however, any advantages...
- Blog posts 2008-07-08
- How to Rewrite an Elevator Pitch (Pt. 2)
- On Monday, I posted a rewrite of an elevator pitch in "How to Rewrite an Elevator Pitch (Pt.1)." (Original title, eh?) I then asked you readers to vote on which one you liked best. The result was overwhelmingly in favor of the rewritten...
- Blog posts 2008-08-06
- How to Rewrite an Elevator Pitch (Pt. 3)
- I just checked the comments to the "How to Write an Elevator Pitch (Pt. 1)" and discovered that a reader (named "bnetgeo") posted a comment that contained an elevator pitch that I think is much better than my rewrite. Here it is, with my annotations: ...
- Blog posts 2008-08-06
- Toward a New Business Plan, Courtesy of Google
- Google V-P for search engine and user experience Marissa Mayer gave a succinct and powerful two-minute explanation to the Knight Foundation last month of the "atomic unit of media consumption" theory we discussed here yesterday. I'm not going to beat around the bush: Any media executive who is seriously concerned...
- Blog posts 2008-09-17
- How to Whistleblow... Quietly
- I believe that most people would prefer to work in an organization that behaves ethically. Here's what to do when you encounter unethical behavior among co-workers or worse in your management. by Geoffrey James
- Blog posts 2008-10-24
- Is Citizen Journalist Coverage of a Plane Crash More Important Than a Plane Crash?
- By now, I assume everyone has been thoroughly drenched in plane crash coverage. (Please forgive the standing-on-the-wing-of-a-plane-in-the-Hudson pun.) Well, try this on for size: last night when I Googled the term "plane crash", Google News placed two stories about citizen journalist coverage of the plane crash above the plane crash...
- Blog posts 2009-01-16
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