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	<title><![CDATA[story Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/story.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to story]]></description>
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		<title><![CDATA[War Stories III: Vermillion -- Up 215,000% -- Plans Escape from Bankruptcy]]></title>
		<link><![CDATA[http://industry.bnet.com/pharma/10005627/war-stories-iii-vermillion-up-215000-plans-escape-from-bankruptcy/]]></link>
		<description><![CDATA[One of this season's best biotech war stories -- tales of companies that almost went belly-up only to bounce back with a vengeance -- comes from diagnostics maker Vermillion. by Trista Morrison]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 02 Dec 2009 20:55:35 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/story.html"><![CDATA[Story]]></category>
		<category domain="http://resources.bnet.com/topic/bankruptcy.html"><![CDATA[Bankruptcy]]></category>
		<category domain="http://resources.bnet.com/topic/biotechnology.html"><![CDATA[Biotechnology]]></category>
		<category domain="http://resources.bnet.com/topic/litigation.html"><![CDATA[Litigation]]></category>
		<category domain="http://resources.bnet.com/topic/personal+finance.html"><![CDATA[Personal Finance]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://resources.bnet.com/topic/trista+morrison.html"><![CDATA[Trista Morrison]]></category>
	</item>
	<item>
		<title><![CDATA[Classic Holiday Business Stories or Merry Christmas - You're Fired]]></title>
		<link><![CDATA[http://blogs.bnet.com/ceo/?p=3384]]></link>
		<description><![CDATA[There are things I love about the holidays, like chilling and partying with fellow employees. But for the most part, I'm more or less like a reindeer in a Christmas ornament shop. I've screwed up a few times, but I've also witnessed business holiday miracles. See if you can top...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 02 Dec 2009 12:02:50 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/story.html"><![CDATA[Story]]></category>
		<category domain="http://resources.bnet.com/topic/steve+tobak.html"><![CDATA[Steve Tobak]]></category>
	</item>
	<item>
		<title><![CDATA[Waste Firm Values Have Plenty Room to Rise: Report]]></title>
		<link><![CDATA[http://www.bnet.com/2407-14031_23-367491.html]]></link>
		<description><![CDATA[NEW YORK (<a href="http://resources.bnet.com/index.php?source=Reuters">Reuters</a>) - Current valuations of waste managers such as Waste Connections Inc WCN, Waste Management Inc WM and Republic Services Inc RSG give the company's shares a lot of room to rise, according to a Barron's story.In its November 23 edition, Barron's said Waste Connections shares could rise...]]></description>
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		<pubDate>Sun, 22 Nov 2009 12:45:11 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/analyst.html"><![CDATA[Analyst]]></category>
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		<category domain="http://resources.bnet.com/topic/republic+service.html"><![CDATA[Republic Service]]></category>
		<category domain="http://resources.bnet.com/topic/republic+services+inc..html"><![CDATA[Republic Services Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/story.html"><![CDATA[Story]]></category>
		<category domain="http://resources.bnet.com/topic/washington+mutual+inc..html"><![CDATA[Washington Mutual Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/waste+connections+inc..html"><![CDATA[Waste Connections Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">RSG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">WM</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">WCN</category>
		<category domain="tickers">RSG,WM,WCN</category>
	</item>
	<item>
		<title><![CDATA[How to Sell by Word of Mouth]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=6465]]></link>
		<description><![CDATA[Create a story that customer will share and they'll spread the word. by Geoffrey James]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 12 Nov 2009 11:30:58 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/word.html"><![CDATA[Word]]></category>
		<category domain="http://resources.bnet.com/topic/story.html"><![CDATA[Story]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+word.html"><![CDATA[Microsoft Word]]></category>
		<category domain="http://resources.bnet.com/topic/word+processors.html"><![CDATA[Word Processors]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+office.html"><![CDATA[Microsoft Office]]></category>
		<category domain="http://resources.bnet.com/topic/office+suites.html"><![CDATA[Office Suites]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[Software]]></category>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
	</item>
	<item>
		<title><![CDATA[The Weirdest Ad Stories of the Month]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10004496/the-weirdest-ad-stories-of-the-month-3/]]></link>
		<description><![CDATA[Hypnotist in JWT bathroom! A Charmin instructional video! Chris Farley exploited! It all happened in October.    	TBWA/Chiat/Day's Lee Clow offers to shave beard for charity  If 1,000 or more TBWA employees sign on, the beard is curtains.  	Recording of hypnotist installed in JWT bathroom ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 02 Nov 2009 14:03:45 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/story.html"><![CDATA[Story]]></category>
		<category domain="http://resources.bnet.com/topic/chris+farley.html"><![CDATA[Chris Farley]]></category>
		<category domain="http://resources.bnet.com/topic/tbwa%252fchiat%252fday.html"><![CDATA[TBWA/Chiat/Day]]></category>
		<category domain="http://resources.bnet.com/topic/toothpaste.html"><![CDATA[Toothpaste]]></category>
		<category domain="http://resources.bnet.com/topic/alex+bogusky.html"><![CDATA[Alex Bogusky]]></category>
		<category domain="http://resources.bnet.com/topic/valassis.html"><![CDATA[Valassis]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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	<item>
		<title><![CDATA[Gawker Pays for Balloon Boy Story, 'National Enquirer' Loses Out]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10004623/gawker-pays-for-balloon-boy-story-national-enquirer-loses-out/]]></link>
		<description><![CDATA[Far be it from me to go on endlessly about Balloon Boy, but if you're a dedicated follower of media fashion, here's the most fascinating development in the story over the last few days: that the research assistant who worked with Balloon Dad Richard Heene earlier this year â€" and...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 19 Oct 2009 08:40:13 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/national+enquirer.html"><![CDATA[National Enquirer]]></category>
		<category domain="http://resources.bnet.com/topic/story.html"><![CDATA[Story]]></category>
		<category domain="http://resources.bnet.com/topic/delevingne.html"><![CDATA[Delevingne]]></category>
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		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
	</item>
	<item>
		<title><![CDATA[NYT's MannKind Story Needlessly Quoted a Competitor Bashing Afresa]]></title>
		<link><![CDATA[http://industry.bnet.com/pharma/10004745/nyts-mannkind-story-needlessly-quoted-a-competitor-bashing-afresa/]]></link>
		<description><![CDATA[Management at MannKind will doubtless be furious at a New York Times story over the weekend in which a vp for a rival company, Generex, was quoted casting doubt on MannKind's product. The story, under the rubric "novelties," summarized the case for MannKind's inhaled insulin product, Afresa. It quoted an...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 12 Oct 2009 08:10:24 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/insulin.html"><![CDATA[Insulin]]></category>
		<category domain="http://resources.bnet.com/topic/story.html"><![CDATA[Story]]></category>
		<category domain="http://resources.bnet.com/topic/nyt.html"><![CDATA[NYT]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[War Stories II: Sunesis Hunkers Down and Gets Creative to Stay Alive]]></title>
		<link><![CDATA[http://industry.bnet.com/pharma/10004479/war-stories-ii-sunesis-hunkers-down-and-gets-creative-to-stay-alive/]]></link>
		<description><![CDATA[In another war story from the BioPharm America conference front lines, Sunesis CEO Dan Swisher tells how his company, on the brink of running out of cash in January, hunkered down and got creative with its investors to close a PIPE. by Trista Morrison]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 28 Sep 2009 20:23:09 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/story.html"><![CDATA[Story]]></category>
		<category domain="http://resources.bnet.com/topic/financial+accounting.html"><![CDATA[Financial Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/trista+morrison.html"><![CDATA[Trista Morrison]]></category>
	</item>
	<item>
		<title><![CDATA[War Stories I: Turnaround Takes MDRNA from Two Weeks of Cash to Seven Deals]]></title>
		<link><![CDATA[http://industry.bnet.com/pharma/10004471/war-stories-i-turnaround-takes-mdrna-from-two-weeks-of-cash-to-seven-deals/]]></link>
		<description><![CDATA[At the recent BioPharm America conference in San Francisco, biotech CEOs and investors swapped war stories - including this one about how MDRNA made it back from the brink. by Trista Morrison]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sun, 27 Sep 2009 22:10:20 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/story.html"><![CDATA[Story]]></category>
		<category domain="http://resources.bnet.com/topic/biotechnology.html"><![CDATA[Biotechnology]]></category>
		<category domain="http://resources.bnet.com/topic/financial+accounting.html"><![CDATA[Financial Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/trista+morrison.html"><![CDATA[Trista Morrison]]></category>
	</item>
	<item>
		<title><![CDATA[Welcome to Publishing Waterloo, NYT and WSJ]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-welcome-to-publishing-waterloo-nyt-and-wsj%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ I live in the Bay Area, a place that has been, in the past 20 or so years, woefully underserved by what those in the quality news business call, well, quality news. I also am a graduate of a fine Bay area quality new journalism program, and I taught...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Tue, 08 Sep 2009 17:46:58 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/wall+street+journal.html"><![CDATA[Wall Street Journal]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">NWS</category>
		<category domain="tickers">NWS</category>
	</item>
	<item>
		<title><![CDATA[The Future Of News Is Scarcity]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-the-future-of-news-is-scarcity%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Nic Brisbourne is a partner at European venture capital firm DFJ Esprit, investing in software and media. He was previously an associate with Reuters Venture Capital and an executive at Cazenove Private Equity. He blogs at The Equity Kicker...News Corp (NYSE: NWS). and other traditional news businesses are hand-wringing...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Thu, 27 Aug 2009 16:05:23 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/scarcity.html"><![CDATA[Scarcity]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">NWS</category>
		<category domain="tickers">NWS</category>
	</item>
	<item>
		<title><![CDATA[WSJ's New Policy: Won't Take Herd Embargoes]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-wsjs-new-policy-wont-take-herd-embargoes%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ The Wall Street Journal has a new policy for its editorial staff, we have learned: it will not accept embargoes for stories, but will take exclusives if handed to them. We have confirmed the policy from various sources, although a WSJ spokesman told us: "There is no change with...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Wed, 05 Aug 2009 00:32:30 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/wall+street+journal.html"><![CDATA[Wall Street Journal]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">NWS</category>
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	</item>
	<item>
		<title><![CDATA[Force Your Marketeers to Watch This Video]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=4427]]></link>
		<description><![CDATA[For months now, I've explained how marketeers are just wasting time and money when they pursue traditional branding.Â  I've pointed out -- repeatedly -- that brand is only a reflection of product, and therefore it's stupid to talk about "building a brand" if your product isn't remarkable.Â  Furthermore, we've spent...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 28 Jul 2009 11:30:06 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/story.html"><![CDATA[Story]]></category>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[Video]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
	</item>
	<item>
		<title><![CDATA[How to Tell Your Story ... and Engage!]]></title>
		<link><![CDATA[http://blogs.bnet.com/ceo/?p=2528]]></link>
		<description><![CDATA[We're constantly being asked to tell our or our company's story. CEO, HR consultant, small business owner, B2B marketer, VP of whatever, it doesn't matter who you are or what you do. If you want to be successful in business, you have to know how to tell your story so...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 22 Jul 2009 11:19:35 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/story.html"><![CDATA[Story]]></category>
		<category domain="http://resources.bnet.com/topic/b2b.html"><![CDATA[B2B]]></category>
		<category domain="http://resources.bnet.com/topic/e-business%252fe-commerce.html"><![CDATA[E-business/E-Commerce]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/steve+tobak.html"><![CDATA[Steve Tobak]]></category>
	</item>
	<item>
		<title><![CDATA[Why No Disruptive Business Models Emerge Inside Media]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10003215/why-no-disruptive-business-models-emerge-inside-media/]]></link>
		<description><![CDATA[Before you conclude that what follows is entirely orthogonal to the media industry, please allow me the luxury of considering a few details of what I've been up to lately. Bear with me, please, this may be a winding path.    The past few days I was visiting...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sat, 18 Jul 2009 21:16:24 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/california+institute+of+technology.html"><![CDATA[California Institute Of Technology]]></category>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/industry.html"><![CDATA[Industry]]></category>
		<category domain="http://resources.bnet.com/topic/business+model.html"><![CDATA[Business Model]]></category>
		<category domain="http://resources.bnet.com/topic/story.html"><![CDATA[Story]]></category>
		<category domain="http://resources.bnet.com/topic/media+industry.html"><![CDATA[Media Industry]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/david+weir.html"><![CDATA[David Weir]]></category>
	</item>
	<item>
		<title><![CDATA[Post Your Best Sales Story Here!]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=4053]]></link>
		<description><![CDATA[I recently wrote a story for SellingPower magazine (it's the June '09 cover story, in fact) about medical products sales reps.Â  One guy I interviewed had his first selling experience in an Emergency Room while doctors were taking a machete out of a guy's chest.Â  Great "bath of fire" story....]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 10 Jul 2009 05:30:31 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/story.html"><![CDATA[Story]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
	</item>
	<item>
		<title><![CDATA[Upfront Update: It Might Happen Soon ... or Not]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10002861/upfront-update-it-might-happen-soon-or-not/]]></link>
		<description><![CDATA[The story most befitting this upfront TV ad sales market that stubbornly refuses to start, is one that appeared on Mediaweek.com; yesterday, it said that Group M, perhaps the biggest media buying agency on earth, was going to do an early deal with NBC Universal. But now, in an updated...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 26 Jun 2009 12:35:04 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/story.html"><![CDATA[Story]]></category>
		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
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	<item>
		<title><![CDATA[Michael Jackson's Death Illustrates How Much Media Has Changed]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10002846/michael-jacksons-death-illustrates-how-much-media-has-changed/]]></link>
		<description><![CDATA[If you were to look at the tea leaves that led to me pursuing a career in which media played a prominent role, you could see indications in my enduring fascination with how media covers big stories, and how, big events, and yes, I speak here of the death of...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 26 Jun 2009 08:38:14 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/story.html"><![CDATA[Story]]></category>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[Video]]></category>
		<category domain="http://resources.bnet.com/topic/michael+jackson.html"><![CDATA[Michael Jackson]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
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	<item>
		<title><![CDATA[Daniel Pink: Why Your Human Capital May Be in Jeopardy]]></title>
		<link><![CDATA[http://moneywatch.bnet.com/career-advice/article/daniel-pink-why-your-human-capital-may-be-in-jeopardy/312443/]]></link>
		<description><![CDATA[In today's global economy, workplace expert Daniel Pink argues that many traditionally white-collar skills are becoming commoditized. Here's why you'd better adjust quickly or see the value of your human capital plummet.    	In your book, you claim that traditional left-brain approaches to careers are no longer ...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Tue, 16 Jun 2009 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/india.html"><![CDATA[India]]></category>
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		<category domain="http://resources.bnet.com/topic/human+capital.html"><![CDATA[Human Capital]]></category>
		<category domain="http://resources.bnet.com/topic/financial+services.html"><![CDATA[Financial Services]]></category>
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		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/daniel+pink.html"><![CDATA[Daniel Pink]]></category>
		<category domain="http://resources.bnet.com/topic/a+whole+new+mind.html"><![CDATA[A Whole New Mind]]></category>
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		<category domain="http://resources.bnet.com/topic/left+brain.html"><![CDATA[Left Brain]]></category>
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		<category domain="http://resources.bnet.com/topic/edmund+lee.html"><![CDATA[Edmund Lee]]></category>
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		<title><![CDATA[The 10 Weirdest Drug Stories of the Month]]></title>
		<link><![CDATA[http://industry.bnet.com/pharma/10002419/the-10-weirdest-drug-stories-of-the-month-9/]]></link>
		<description><![CDATA[Bodysnatchers! Scorpions! Sex drugs! It all happened in May. Here are BNET's 10 weirdest drug stories of the month: by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 29 May 2009 11:47:31 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/story.html"><![CDATA[Story]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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