BNET Industries

Strategic Metrics Inc.

is in the Business Services Industry

Last Fiscal Year Sales:$300.0M
  • Private
  • US
Dow Jones Description

Founded in 1996, Strategic Metrics, Inc. (SMI) is a full-service custom marketing research firm. Strategic Metrics has an unparallel research team of nationally recognized leaders in marketing, customer relationships, field research, e-Commerce and strategic planning. We utilize the highly trained research associates to conduct confidential market research for our clients. SMI utilizes proven analysis techniques and latest technologies to provide our clients with the most impactful research.

President and Director of Research
Rob Morgan
Number of Employees 174
Contact Information

200 15th St Ste 2

Tuscaloosa, Alabama 35401

www.strategicme...

1 205 758 8131

NAICS Code Research and Development in the Social Sciences and Humanities: 541720

Decision Makers

Name (plus bio) Position
Rob Morgan President and Director of Research
Cameron Martin Chief Operating Officer
Debbi Besant Chief Financial Officer
Dung Chau Chief Operating Officer
Bob Negri Director of Financial Services Industry
Jerry Posey Director of Human Resources and Operations
Mary Burnett Quality Control Manager
Ann Tinsley Graphics Engineer
Josh McMahan Data Center Leader
Julie Mitchem Client Relationship Associate
Laura Whited Data Center Leader

Board of Directors

Name (plus bio) Position
LONNIE STRICKLAND Chairperson

Array

Organization Position Status
The University of Alabama Current
University of Dallas MBA Former

Organization Position Status
Strategic Metrics, Inc. Chief Operating Officer Current

Organization Position Status
Strategic Metrics, Inc. Chief Financial Officer Current

Organization Position Status
Strategic Metrics, Inc. Chief Operating Officer Current
Accenture Ltd. Former
Best Buy Co., Inc. Former
The University of Alabama M.B.A Former

Bob has over 30 years of diverse banking experience in the banking industry. Over his long career, he has major responsibility include sales training, sales management, total quality management, retail and commercial bank management, business banking, human resources, internal consulting services and retail strategic planning. Bob's expertise developed through his affiliation with such banks as BancOhio National, Florida National, First Union and SouthTrust. He has spoken at various bank conferences on retail bank management and sales culture development. Bob served as executive vice president of retail banking with SouthTrust Bank before joining SMI. Bob's specialty areas are sales management and measurement, sales culture development, sales incentive plans, service measurement and retail brand development.

Organization Position Status
Strategic Metrics, Inc. Director of Financial Services Industry Current
SouthTrust Bank Executive Vice President of Retail Banking Former
First Union Corporation Former
Southtrust Corporation Former

A native of North Alabama, he entered the Army at 17, serving thirteen years as an enlisted soldier in communications with the 20th Special Forces Group. In 1990 he attended Officer Candidate School and received a hip pocket commission as a 2nd Lieutenant in the U.S. Army Signal Corps. Jerry activated his commission in 1991, after serving in the first Gulf War. He transferred to the 279th Signal battalion and where he served in several different positions including Battalion Training Officer, Battle Captain, and Company Commander. He transferred to the 142nd Signal Brigade in 1999 where he served three years as the Human Resource Officer. He served three years as an Associate Professor of Military Science at The University of Alabama. He retired in May of 2004 as a Major with 26 years of service. He joined the SMI team in September. He holds a Bachelors of Business Administration Management of Technology from Athens State University.

Organization Position Status
Strategic Metrics, Inc. Director of Human Resources and Operations Current
Athens State University Bachelors of Business Administration Management Former
The University of Alabama Associate Professor of Military Science Former
Athens State University Business Administration Management of Technology Former

Mary is a native of Southeast Ohio. In 1966 she moved to her husband's hometown of Tuscaloosa, AL. She co-managed a food and spirits establishment. She also managed her husbands construction office where she dealt with subcontractors, workers, HUD, government regulators and others. She later became a sales agent for The Prudential where she held a Life, Property & Casualty license. Mary was also certified to sell securities.

Organization Position Status
Strategic Metrics, Inc. Quality Control Manager Current

Organization Position Status
Strategic Metrics, Inc. Graphics Engineer Current
Electronic Data Systems Corporation Programmer Analyst Former
Gulf States Paper Corporation Analyst Former
The University of Alabama B.A. In Computer Science Former

Organization Position Status
Strategic Metrics, Inc. Data Center Leader Current

Julie is a native of Greenville, South Carolina. She attended the University of Alabama, and, in 2003, obtained her Bachelor's degree in Psychology. She has had over 9 years management experience in the Food Service industry. Julie joined the SMI team in August of 2004, serving as Customer Relations Associate.

Organization Position Status
The University of Alabama Bachelor's Degree In Psychology. Former

Laura is a native of Brentwood, Tennessee. She attended the University of Alabama, and in 2003 obtained her Bachelor's degree in Interior Design. In the past year during her spare time, she worked on a local independent Film as the Art Director/Set Designer. Laura serves as Data Center Leader.

Organization Position Status
The University of Alabama Bachelor's Degree In Interior Design. Former

Organization Position Status
Strategic Metrics, Inc. Chairperson Current
The University of Alabama Professor of Strategic Management Former
Amoco Oil Company Former
Georgia Institute of Technology Bachelor of Science degree in Math and Physics Former
Georgia State University Ph.D. In Business Administration Former
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