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BNET Business Dictionary
- Strategy
- a course of action, including the specification of resources required, to achieve a specific objective
- Strategy definition on BNET »
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- How to Qualify Leads
- I've been harping on lead generation because that's where sales pros need a lot of help. In fact, over 70 percent of sales leaders are not satisfied with their lead generation process, according to a survey of sales managers conducted by Jim Dickie, the head of the research and...
- Blog posts 2007-05-16
- Education Needs to Emphasize Soft Skills That Translate Into Hard Cold Cash
- Many adults have issues with time management or rather with better self management since a person can't manage a constant that being time. However, the osmosis learning strategy once again rears its inefficient and ineffective head during the kindergarten through high school learning experience. Can a person remember as a...
- White papers 2005-10-23
- Fundamental Question: Do Retailers Have Market Power?
- Sweeping generalizations of how buying and selling prices are determined in produce markets are invalid if not impossible. Each fruit and vegetable market is distinct. However, to be useful, economic models of price determination must separate which market differences are important from those that may be plausibly assumed to be...
- White papers 2003-09-17
Additional Resources
- The rebranding of Barack Obama
- WASHINGTON AFP — Barack Obama bills himself as a new brand of leader poised to drain Washington's swamp of political cynicism. But despite spellbinding calls for "Change We Can Believe In" the Democratic hopeful is not shirking from cold-eyed positioning to boost his hopes of victory over Republican...
- Articles 2008-07-03
- Rekindling U.S. holistic power in the 21st century
- Captain Charles Chao Rong Phua, Singapore Armed Forces--Secretary of Defense Robert Gates's article, "Beyond Guns and Steel" (Military Review, January-February 2008), seeks to rekindle the holistic power that the U.S. possessed and applied after World War II, but gradually forgot about after the Cold War. Gates's call for "strengthening our...
- Articles 2008-05-01
- 'SYLVIA TAUGHT ME THE IMPERATIVE OF STRATEGY: THAT YOU DON'T WING
- MY MENTOR MAUREEN RICE ON SYLVIA AUTON Sylvia Auton was my publisher when I got my first editorship at Mizz. I would credit quite a lot of people with teaching me how to be a journalist, but Sylvia taught me to be an...
- Articles 2008-04-28
- Plugging the skills gap: Why Scotland f its the bill A LEADING
- ONE of Britain's leading authorities on workforce training has ridiculed the British government's "Cold War-style" approach to skills provision and called on Gordon Brown to learn from the Scottish government's "21st century" strategy on skills. Speaking at the annual forum of the Scottish Council for Development and...
- Articles 2008-03-16
- SPSS Declares a Win for Political Campaigns Using Predictive Analytics
- SPSS Software Provides Organizations a Targeted Approach in Reaching Likely and Undecided Voters CHICAGO -- Not long ago, election campaigns were run on simple grassroots efforts dependent on cold-calling and randomly distributing flyers to the public without strategy. The reliance on individual voter data was very thin, and...
- Articles 2008-03-03
- Do not resuscitate
- WE SEEM to be on constant red alert for state failure, but we can stop fearing and start looking. It's already happening in Somalia, Congo and Sudan; it is also likely to spread to Eritrea, Kenya, Nigeria and possibly even Ethiopia--and that's just on the African continent. These places do...
- Articles 2008-03-01
- Prospecting your customers
- In previous columns I have discussed the importance of cold calling. The reason I am such an advocate of regular cold calls is simple: I strongly believe that cold calling is an essential aspect of a salesperson's life. No matter what anyone tells you, if you choose to sell for...
- Articles 2008-02-01
- Tales of the imperial city
- History Historians may well come to see 2007 as the year when all the febrile post-Cold War, post-September 11 debate about a "new American empire" peaked and began to subside. Both the global dreams and the local power of the US neocons falter and fade; calls for...
- Articles 2007-11-30
- InsideView and Basho Strategies Host Sales Leadership Breakfast on Effective Prospecting
- Event Highlights Web 2.0 Opportunity Intelligence Technology Combined with Powerful Prospecting Techniques SAN BRUNO, Calif. -- InsideView, the on-demand sales intelligence software as a service SaaS company, and Basho Strategies, an internationally renowned corporate sales training firm, invite sales professionals to an Executive Breakfast Summit on "Smart Prospecting."...
- Articles 2007-08-13
- MARKETERS, GIVE IN TO AGENCIES' COLD CALLS; BEYOND FORMALITIES: That aggressive suitor just might be a fit.(CMO Strategy)(Survey)(Column)
- Byline: BILL COLBOURNE Cmos and marketing agencies can't seem to move beyond formal processes to get it on. In other verticals they're less inhibited, but like shy sweethearts from a bygone era, we rely on third parties to facilitate romance. Why? I suspect...
- Articles 2007-08-13
- Don't scorn diplomacy.(LETTERS)
- Byline: THE WASHINGTON TIMES In her Friday column, "Enough sarcasm," Diana West dismisses out of hand the art of diplomacy in the Middle East. She employs words like "destabilizing" and "terrorist state" to describe Iran's and Syria's actions in the region, but a...
- Articles 2007-05-06
- Cold shoulder from Canberra as gas sector calls for tax breaks.
- Byline: Nigel Wilson Apr 16, 2007 (The Australian - ABIX via COMTEX) -- The Australian Government has rebuked calls by the gas industry for tax concessions to promote investment in LNG projects. Australian Resources Minister, Ian Macfarlane, has sought a meeting with Australian...
- Articles 2007-04-16
- Highcroft leads Acura charge at the Beach.
- It came down to the last two laps of the 100-minute sprint race at Long Beach to see Highcroft Racing's race strategy pay off in spades, but the #9 Courage-Acura ARX-01a of David Brabham and Stefan Johansson catapulted to fourth place overall in a race dominated by the LMP2 class....
- Articles 2007-04-15
- Guiding Lights
- America's strategy of "containment" of Soviet power during the Cold War was arguably the most successful exercise of grand strategy in history. Developed by George E Kennan, the State Department strategist and U.S. ambassador to the Soviet Union, containment called for "patient but firm and vigilant" actions to blunt Soviet...
- Articles 2007-04-01
- Whole Foods Market Inc.: prepared foods are prominent at the natural and organic outlets.(Whole Foods Market Inc. offers perishable foods at its new store)
- A key driver of the natural and organic movement, Whole Foods Market Inc. is leveraging a strategy that emphasizes the merchandising of high-quality perishables. Perishables account for about 70 percent of sales and John MacKey, chairman and chief executive officer of the Austin, Texas-based chain, reports...
- Articles 2007-04-01
- AllBusiness.com Launches 'Sales Solution Center'
- First of Several "Business Centers" Offering Targeted Business Advice SAN FRANCISCO -- AllBusiness.com, Inc. (www.allbusiness.com), a leading online resource for small and mid-size businesses SMBs, today announced the launch of its "Sales Solution Center," which provides tips, expertise and best practices specifically for SMB owners and employees seeking...
- Articles 2007-03-20
- Aggressive hearing clinics investigated.
- By Sophie McNamara and Paul Smith HEARING centres have come under fire for inappropriate marketing of Federal Government-subsidised services, including cold-calling people in an attempt to drum up business. The Federal Health Department has investigated the audiologist-staffed centres for...
- Articles 2007-03-02
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