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strategy and corporate communications and lori deschene

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Strategy
a course of action, including the specification of resources required, to achieve a specific objective
Strategy definition on BNET »

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Disney's MVNO Failure: Wishing Upon a Star Not a Good Strategy
Disney's decision to shut down its MVNO has critics questioning whether any company can succeed using the business model. Mobile ESPN and Amp'd Mobile couldn't make it work, but Helio's holding strong (with the help of a lot of cash.) Fortune offered some insight into the challenges...
Tags: Strategy, Lori Deschene, Marketing, Peripherals, Hardware, Telecom & Utilities, Advertising & Promotion, Corporate Communications, Mice, Amp'd Mobile Inc., Mobile, Disney Corp.
Blog posts 2007-09-28
Viacom's Digital Strategy Leaves Users Lost in the Web
The Machinist tech blog posted an interesting article about Britney Spears' VMA performance (stay with me --  this is relevant, I swear). The blogger noted how it was nearly impossible to locate the clip online -- even on YouTube. Why the hassle finding the pop-tart's phoned-in performance? Viacom's copyright claim....
Tags: Google Inc., Strategy, Corporate Communications, Viacom Inc., YouTube Inc., Network, Web, Advertising & Promotion, Marketing, Lori Deschene
Blog posts 2007-09-13
Five Ways to Do Damage Control Like Mattel
If there's a silver lining to the China-recall scandal, it's that Mattel has set the bar for conducting damage control after making a highly public mistake. Follow Mattel's five steps: Step 1: Admit fault and accept responsibility. After the first toy recall this month,...
Tags: Public Relations, Mattel Inc., Manufacturing, Sales Strategy, Strategy, Marketing, Corporate Communications, Sales, Management, Lori Deschene
Blog posts 2007-08-15
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