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BNET Business Dictionary
- Strategy
- a course of action, including the specification of resources required, to achieve a specific objective
- Strategy definition on BNET »
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- What is the Golden Arches Theory of Conflict Prevention?
- Thomas L. Friedman said in The Lexus and the Olive Tree that no two countries with McDonald's within their borders have ever been in a war since having a McDonald's. Friedman thinks it's because countries that are economically tethered have too much at stake to go to war. The Golden...
- Blog posts 2008-01-27
- How to Double Your Conversion
- Looking to put a little leap in your conversion rate? What if I told you it may be possible to double your conversion with one simple change. All you have to do is create a targeted landing page for your online ads. Targeted landing pages have an average conversion rate...
- Blog posts 2007-12-18
- Chance of Recession: 38%
- Wall Street Journal recently surveyed 52 economists and the consensus is that the risk of recession stands at 38%. In June of this year, that number stood at nearly half the current prediction. The Fed seemed to stand in agreement; yesterday, they cut the funds rate...
- Blog posts 2007-12-12
- Corporate Philanthropy: When Does it Benefit?
- Of course, in terms of overall goodwill to the human condition, corporate philanthropy always benefits. But if you're a nihilist (I don't recommend it), you may want to know when corporate philanthropy pays off and when it doesn't. With that in mind, UPenn's Wharton School offers some salient stats for...
- Blog posts 2007-11-28
- Word on the Street is that the Street Will Be Free
- Rupert Murdoch's News Corp has big plans for the Wall Street Journal once the $5 billion deal is finalized this year. Murdoch says he'll likely make WSJ.com free. Previously, all articles were offered only to subscribers. The Wall Street Journal would join some other large newspaper holdings to...
- Blog posts 2007-11-14
- Which Airport Has the Most Luggage Theft?
- Traveling on business soon? Be sure to keep an iron grip on those bags of yours! The burning question: Which airport has the fattest chance your luggage will be pilfered? The answer: Los Angeles International LAX. A 2004 report by the Transportation Security Administration reported 1,458 luggage theft claims...
- Blog posts 2007-09-06
- Least Trusted Industry in the U.S.
- Who can you trust? According to business leaders, the industry that has the least 'trust capital' in the States is insurance. Retail banking takes the cake for "most trusted." The Unisys-sponsored study of 1,700 business leaders found that perceptions of certain services and industries differ...
- Blog posts 2007-09-05
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