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BNET Business Dictionary
- Strategy
- a course of action, including the specification of resources required, to achieve a specific objective
- Strategy definition on BNET »
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- Web-Based Knowledge Management In Product Concept Development: The DELI Approach
- This paper describes DELI ('Development Interactive'), a method and software system that supports the product concept development phase by multi-functional product development teams using Marketing Engineering methods. After motivating our research, author presents core concepts underlying DELI: a data model encompassing customer and product attributes and preferences as well as...
- White papers 2004-12-20
- Strategy, Redefined
- This article introduces a new approach to strategy that is built around the customer. By focusing on what the customer is trying to accomplish, and treating all offerings as solutions to their inherent issues, the new theory advises on positioning relative to the customer, as opposed to positioning relative to...
- White papers 2004-06-01
- The Big 3 Market Positioning Mistakes & How To Avoid Them
- Poor Gord Hotchkiss. He's the CEO of an optimization firm called Enquiro. We were chatting on the phone the other night about 2004's challenges for the search optimization (the fact that nobody really understands Google's latest "Florida" update yet; Yahoo...
- White papers 2004-05-01
- Hotel Owners and Operators Manage Through Weak Industry Performance While Positioning Their Companies for Future Growth in This Issue 2 Insider's Report 6 Homebuilding 8 Engineering & Construction
- In this paper the Ernst & Young forecast, which profiles the major markets within the United States, highlights customer segments, supply and demand dynamics, and other factors that are driving significant differences in hotel operating results from market to market. Although the U.S. hotel industry is stabilized and poised to...
- White papers 2003-03-06
- Strategic Positioning For Competitive Advantage
- Competitive advantage is the measure of a firm’s competencies and performance against the factors prevailing in the firm’s external environment. Threat of new entrants and bargaining power of buyers are some of the forces influencing the competition in the market. To counter these forces and gain a sustainable competitive advantage,...
- Presentations 2003-01-01
- Strategic Positioning For Competitive Advantage
- Competitive advantage of a firm is measured by how much more value the firm is able to provide to its customers as compared to its rival firms. The prime aim of an organization is to clearly differentiate its offering from that of its competitor towards gaining sustainable competitive advantage. The...
- Presentations 2003-01-01
- Marketing Articles on Positioning: What is an InfoGuru Anyway?
- An InfoGuru is a business person with valuable information who leverages what they know to expand his/her success while making a contribution. So an InfoGuru isn't someone who has a lot of knowledge and information, who simply sells that information. That person would be classified as an "Expert." Nor is...
- White papers 2003-01-01
- Segmentation, Targeting, And Positioning
- Today, a ‘market-matching’ strategy has replaced the mass marketing strategy of yesteryears. Unlike the latter, the former follows the principle that different groups of people require different kinds of products according to their taste, preferences, needs and wants. The three important components of the ‘market-matching’ strategy are segmenting, targeting and...
- Presentations 2003-01-01
- Strategically Positioning The Farm Business
- The Strengths, Weaknesses, Opportunities, and threats SWOT Analysis is an analytical framework that helps an organization in identifying its inherent strengths and weaknesses and the opportunities and threats prevalent in the external environment of the organization. Strategic planning is the assessment of environmental factors affecting the organization and accordingly planning...
- Presentations 2003-01-01
- Positioning For The Future Profitability For Today
- Strategic moves and counter moves of competitors mark the external environment of an organization. In order to survive and stay afloat, the organization needs to have a competitive edge over its competitors. It is imperative for the organization to conduct the industry analysis wherein the moves and counter moves of...
- Presentations 2003-01-01
- Performance Amid Uncertainty in Global Manufacturing: Competing Today and Positioning for Tomorrow
- Companies don't succeed because they have accurately defined the future and devised the corresponding perfect strategy. On the contrary, as this study indicates, the strategies and operational practices of industry leaders often build on the fact that they cannot predict the future. This report looks at the winning practices for...
- White papers 2002-05-22
- Strategy and the Internet
- If average profitability is under pressure in many industries influenced by the Internet, it becomes all the more important for individual companies to set themselves apart from the pack—to be more profitable than the average performer. The only way to do so is by achieving a sustainable competitive advantage—by operating...
- White papers 2001-04-16
- Successful Brand Repositioning: Aspirations Vs. Achievable Strategies
- Many marketers are rethinking their brand's positioning because competitive pressures, new channels, and changing customer needs have eroded their brands' positions of strength. However, increased marketing expenditures to reposition brands often fail to produce any improvements in either overall image or market share. The experience has shown that companies should...
- White papers 2001-04-01
- Getting Procurement Right: Positioning The Center To Capture Value
- In most companies, sourcing is inextricably linked to success. This article gives us the three principles that company should apply in structuring and staffing their sourcing functions. Most companies design their sourcing functions according to one of the philosophies: that the company must capture the benefits of scale, so the...
- White papers 2001-01-08
- Product positioning - strategic planning
- "An overworked OEM was introducing a major component it manufactured. At the time, this component was wholly furnished by industry suppliers. Top management considered this a key strategy for the future, but admitted that the effort should have been started months earlier. Markinetics was asked to help them meet...
- Case studies 2001-01-01
Additional Resources
- The Cheesecake Factory Appoints Chief Marketing Officer
- CALABASAS HILLS, Calif. -- The Cheesecake Factory Incorporated (NASDAQ:CAKE) today announced the appointment of veteran marketing executive Mark Mears to the position of Senior Vice President and Chief Marketing Officer, a newly created position. Mr. Mears will be responsible for all aspects of the Company's branding, including the development and...
- Articles 2008-07-16
- Maine & Maritimes Corporation Added to Russell Microcap Index
- Maine & Maritimes Corporation (AMEX: MAM)today announced it has been added to the Russell Microcap Index after theRussell Investment Group reconstituted its comprehensive set of U.S. andglobal equity indexes on June 27, 2008. Russell indexes are widely used by investment managers and institutionalinvestors for both index funds and as benchmarks...
- Articles 2008-07-16
- STRATEGY ANALYTICS: Silicon Technologies to Displace GaAs from Automotive RADAR
- SiGe and Si CMOS Technologies Growing at a CAAGR of 127 Percent BOSTON -- "Automotive RADAR: GaAs vs. SiGe 2007-2012," from Strategy Analytics forecasts that the total market demand for RF millimeter-wave components will grow at CAAGR of 44 percent through 2012. While GaAs technology will still be...
- Articles 2008-07-16
- ProLink GPS Expands International Footprint in Canada
- Installed at Three Top-Flight Calgary Courses Alberta's GPS Strategies to Provide Clubs with Industry-Leading, Revenue-Generating System CHANDLER, Ariz., July 15 /PRNewswire-FirstCall/ -- ProLink Solutions, a wholly-owned subsidiary of ProLink Holdings Corp. (BULLETIN BOARD: PLKH) and the world's leading provider of Global Positioning Satellite...
- Articles 2008-07-15
- Barclaycard US appoints industry veteran Phillip W. Steitz to Chief Information Officer
- WILMINGTON, Del., July 15 /PRNewswire/ -- Phillip W. Steitz has been appointed to the position of Chief Information Officer CIO for Barclaycard US, the credit card business of Barclays PLC in the United States. Mr. Steitz, a 25-year management and technology veteran, will be responsible for overseeing...
- Articles 2008-07-15
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