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36 Resources for

strategy and public relations

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Show All Related Tags Did you mean sales strategy (3,379 results), pricing strategy (775 results), marketing strategy (139 results), competitive strategy (56 results), investment strategy (52 results)more...

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Strategy: a course of action, including the specification of resources required, to achieve a specific objective; Strategy definition on BNET »

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How to Measure the Effectiveness: Measuring the success of a press release is not cut and dry, in the same way a sale is measured by the amount of additional sales are made. Some people measure the success of a press release by the amount of outlets that published it, while others take a more...; Tags: public relations, sales; White papers
UK Film, Television and Video: Overview 2003: This paper elaborates on Film Production and details about the film industry. The advent of interactive multimedia devices such as the internet, and the mobile phone has meant that the art of mass manipulation in the entertainment industry has rarely reached such sophisticated levels. Hyping up products, whether they are...; Tags: TVs, British Film Institute, public relations, TV, marketing, mobile phone, industry, multimedia, mobile, video, phone, Internet; White papers
Is There a Fire at Your Door?: The heat generated from the business climate can destroy the ability to succeed and move forward. The flames of hyper competition, communication overload and a changing marketplace are lapping at everyone's bottom line. How should one deal with these issues? The solution begins with understanding the problem. The paper depicts...; Tags: Bacon's Information Inc., public relations, competitive advantage, marketing, advertisement; White papers
The New Rules for Public Relations: Changing Strategies for Challenging Times: During the boom years, high-level public relations representation was highly sought after by companies of all sizes. When the economic downturn hit and executives toiled with last-straw strategies and tactics for identifying hidden profit opportunities, public relations professionals saw their share of pink slips. Now, as the economy continues to...; Tags: public relations, strategy; White papers
Effective Strategies for Online PR: The Six Elements of Web-Enabled Communications: This paper describes the six tools of a strategic online communications strategy. The first is a corporate web site. This is the first point of contact for all external audiences. The brand and the message should be consistent with all other offline marketing and PR material. The second is a...; Tags: Channel management, public relations, brand, marketing, Web, Web site, tool; White papers

What Do PR Clients Really Want, & Why?: Sound Strategies and Tactics Lead to Satisfied Ends: It's not unusual for clients of service providers to insist that their budget dollars be quickly applied to a variety of flashy tactics. Yet, when pressed, many acknowledge that what they really want for their money is visible, end-game change. This is especially true in public relations where clients often...; Tags: public relations, strategy; White papers
Integrating Public Relations and Legal Strategy: Media Training: Crisis is an unstable or crucial time or state of affairs whose outcome will make a decisive difference for better or worse. Reporters come to any interview with an agenda based on the editorial demands of their employer and their own desire for high-level visibility. The newsroom is a very...; Tags: media training, public relations, strategy; White papers
Integrating Public Relations and Legal Strategy: Responding to Activism: Alpha Corporation had been in business for more than 40 years and had, by its industry's standards, an exemplary environmental record, one showing no more than minor administrative corrections and some small fines. It made a product used and wanted by all. Unfortunately, immediately after acquiring temporary permission to modify...; Tags: manufacturing, environment, public relations, strategy, industry; White papers
Best Practices of PR Departments: How do the best PR departments operate? The authors of the USC-Annenberg study of PR departments compiled a list of 13 best practices among the more than 500 PR departments that responded to their survey: Maintain a higher than average ratio of PR budget to gross revenue....; Tags: Jon Greer, best practice, public relations, PR Department, organization-wide adoption, strategy; Blog posts 2008-06-06
John McCain's Smart Blogger Relations Strategy: Last week, we talked about how President Bush was breaking new ground in doing the first Presidential on-camera online only interview. This week the news is about the Republican who wants to succeed him, John McCain, and his creative blogger relations strategy. McCain is scheduling briefings with left-wing bloggers like...; Tags: Blogging, Public relations, Jon Greer, John McCain, blogger, strategy; Blog posts 2008-05-20
How Valuable is FlyerTalk?: There are a lot of people at airlines out there that fawn all over what's said on FlyerTalk. Is that the right strategy? It's tough to say exactly how an airline should deal with a site like FlyerTalk, but there's no question that it shouldn't be ignored. ...; Tags: Airline, Corporate Governance, Public Relations, Monitors & Displays, Strategy, Business Operations, Corporate Law, Marketing, Corporate Communications, Hardware, Components, Management, Brett Snyder; Blog posts 2008-05-05
Useful Commute: Get Slightly Famous: Want to become a celebrity in your field? "Get Slightly Famous" author Steven Van Yoder offers some targeted PR strategies for attracting more business with less effort. by BNET staff; Tags: Public relations, BNET staff; Blog posts 2008-01-14
PR Expert Kathy Johnson: Why Smaller Messages Are Better: Before launching public relations firm Consort Partners, Kathy Johnson ran her own successful tech start-up. That's why she knows, whether she's working with BMW, Intel or even the nation of Japan, good P.R. can be a very effective form of business development. Here, Johnson talks about international positioning and breaking...; Tags: public relations, business development, positioning; Videos 2007-10-07
How to Handle Screw-Ups: Today the House Energy and Commerce Subcommittee held a hearing on toy safety. (A minute by minute blog of the event, for anyone interested, is available here.) The Senate held a similar hearing one week ago. Both events serve as a reminder, in case we needed one, of the recent...; Tags: Jessica Stillman, Wharton School, remuneration; Blog posts 2007-09-19
Before Your New Product Launch, Solicit Criticism: Too often, new products are created without adequate feedback and buy-in from prospective customers. That's the gist of the popular book "The Four Steps to the Epiphany" -- which advocates / roadmaps a much richer interaction between vendors and customers during the entire product development cycle. ...; Tags: Strategy, Travis Van, marketing, public relations; Blog posts 2007-10-01
Why the Product Review Process Scares Vendors: In a perfect world, product reviewers would buy the new products they're reviewing ... and test them completely independent of any interaction with or coercion by the respective vendors. But most publications don't have the budget to independently acquire the products they review, and therefore rely on the vendors...; Tags: OPEN SOURCE, Travis Van, reviewer, product review, Matt Sarrel, information technology; Blog posts 2007-10-02
Five Ways to Do Damage Control Like Mattel: If there's a silver lining to the China-recall scandal, it's that Mattel has set the bar for conducting damage control after making a highly public mistake. Follow Mattel's five steps: Step 1: Admit fault and accept responsibility. After the first toy recall this month,...; Tags: Lori Deschene, Mattel Inc., recall; Blog posts 2007-08-15
Why Your Customer Won't Be Publicly Referenced: Proving customer traction is something that most vendors really struggle with. As one reader noted, "so many start-ups [in particular] have drunk their own Kool-Aid and will not accept anything less than the type of PR results they have enjoyed around a launch or something else of magnitude." But the...; Tags: Public relations, Strategy, Travis Van, publicity clause; Blog posts 2007-08-22
The Risks in Announcing Your New Product at an Event: Many vendors use the timing of an industry event as the gaiting factor for the launch of their new product. Without question, the ability to get a product in front of a concentrated audience of the target customer is extremely valuable.But for most vendors, does it really make sense...; Tags: Strategy, Travis Van, industry event; Blog posts 2007-07-26
How Strategic Are You?: What Does Strategic Thinking Mean In Today's Chaotic World?: The Wall Street Journal for Entrepreneurs mentions these five steps to a business exit strategy. For creating a successful business exit strategy, the author add a Sixth Step to the plan which is adding a professional writer and PR consultant to firm in order to guide through additional essential steps...; Tags: strategic thinking, strategy, public relations; White papers 2007-03-21