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• Carphone Warehouse's Twitter Strategy

  BNET - 2009-08-13

  After reading Tyler Kearn's great post about the dangers of "by default" corporate twittering, I stumbled across* a really interesting interview with Guy Stephens, online help manager at The Carphone Warehouse CPW, about how the mobile phone retailer uses micro-blogging for customer service. The whole interview is a must-read...

  Tags: Strategy, Twitter, Guy Stephens, CPW, Retail, Product Marketing, Customer Relationship Management (CRM), Marketing, Enterprise Software, Software, Richard Young

• 6 Reasons Why Twitter is the Next Friendster

  BNET - 2009-08-07

  The Twitter outage yesterday would have caused much uproar on the service had anyone been able to complain about it. Those in the media, frequently heavy users themselves (I include myself: @ErikSherman), poured on about the long incident. But I think that this was another in a list of prompts...

  Tags: Friendster Inc., Twitter, Social Networking, Strategy, Online Communications, Marketing, Advertising & Promotion, Management, Erik Sherman

• Doing Business on Facebook: What Are the Risks?

  BNET - 2009-08-05

  At the Always On Summit at Stanford University, business executives discuss the risks involved in developing applications and businesses on social networks with proprietary platforms. Panelists include Gerry Campbell, CEO of Collecta; Max Ventilla, CEO of Aardvark; Shervin Pishevar, CEO of Social Gaming Network; and moderator Bambi Francisco, CEO of...

  Tags: Risk, Facebook, CEO, Strategy, Social Networking, Security, Management, Online Communications, Marketing, Advertising & Promotion, Twitter

• Best Buy Twitters an Extension of Service Strategy

  BNET - 2009-07-19

  When Best Buy realigned its work force several weeks ago, even demoting some employees from supervisory to customer service roles with commensurate pay cuts, observers couldn’t help but wonder if the company could continue to rely on their enthusiasm in the aftermath. Apparently, the company still is...

  Tags: Strategy, Best Buy Co. Inc., Twitter, Product Marketing, Customer Relationship Management (CRM), Marketing, Enterprise Software, Software, Mike Duff

• Experts: Twitter is the Game-Changer

  BNET - 2009-07-16

  Pasadena, CA. Earlier today, during a meeting in Silicon Valley, I spoke with two exceptionally talented executives, both of whom have had long, successful careers with tech/media companies big and small, and both of whom have been extremely active online since the earliest days of the web. One is...

  Tags: Twitter, Internet, Channel Management, Strategy, Marketing, Management, David Weir

• The Rise of the Twitter Hangers-On: CoTweet Raises $1.1 Million

  BNET - 2009-07-09

  Whenever another company which is living off the host that is Twitter gets funding, my eyebrows raise just a bit. In pure business terms, this is about as meta as it gets: a company receives funding to propagate a business off of another company that makes no money â€" unless...

  Tags: Twitter, CoTweet, Venture Capital, Investment, Strategy, Finance, Financing Startups, Management, Catharine P. Taylor

• Making A LinkedIn For Twitter

  BNET - 2009-07-02

  Back in the days before Facebook, no one would have ever suggested that businesses get involved with social networks. Can you imagine someone suggesting to Michael Dell that his company ought to have a MySpace page? Today, not only does Dell Computer Company have a Facebook page...

  Tags: Facebook, LinkedIn, Twitter, Knowledge Management, Social Networking, Business Intelligence, Strategy, Enterprise Software, Software, Online Communications, Marketing, Advertising & Promotion, Data Management, Management, Michael Hickins

• No, You're Not a Twit if You Twitter

  BNET - 2009-06-18

  Is Twitter a passing fad or a great example of end-user innovation? I just finished reading Stephen Johnson's front-page article, "Why Twitter Matters" in Time Magazine and he puts forward a good case for Twitter being "the best poster child" for the new model of social creativity....

  Tags: Twitter, Leadership, Strategy, Blogging, Management, Internet, Jennifer Goddard

• When Will (Post-Iran) Twitter Grow a Business Model?

  BNET - 2009-06-17

  One perplexing difficulty we face here at Bnet as we document Twitter's prominent role the events unfolding in Iran is the young company's utter lack of any apparent business model. As my colleague Erik Sherman outlines in a new post,  just catching a wave -- even as big a one...

  Tags: Twitter, CNN, Iran, Strategy, Management, David Weir

• Twitter's Visit to the Shrink

  BNET - 2009-06-10

  At a dinner party with several close friends recently, the conversation turned to Twitter, and a debate ensued over whether the micro-blogging service had any value beyond serving as a narrow marketing outlet for people with something to promote. Those of us at the dinner have extensive...

  Tags: Twitter, Strategy, Marketing Research, Management, Marketing, David Weir