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Dow Jones Description
Upshot is a marketing agency that excels in understanding consumers and their ever-changing behavior. This consumer understanding, informed by our research and planning department, provides the foundation for all of our strategies and creative executions. Ultimately, understanding how a consumer changes throughout their daily journey allows us to speak to them at the right time, with the right message and at the right touch points. We currently focus on five core disciplines that measurably change consumer behavior: Promotion, Event/Viral, Collaborative Marketing, Retail & Environmental Design and Integrated Communications. Upshot is a subsidiary of EMAK Worldwide (Nasdaq: EMAK).
Number of Employees 156
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NAICS Code Advertising Agencies: 541810
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Changing Partners?
Ambassadors are a cagey bunch. Publicly, they speak in the coded language of diplomacy. But what are the somber suits really thinking? Try this: the new members of the European Union are "rude" and "ungrateful." The bloc's Common Agricultural Policy is "the most stupid, immoral state-subsidized policy in human history,...
Changing Partners? Britain hoped to remake Europe in its own image. It has succeeded chiefly in alienating its allies.
Byline: William Underhill Ambassadors are a cagey bunch. Publicly, they speak in the coded language of diplomacy. But what are the somber suits really thinking? Try this: the new members of the European Union are "rude" and "ungrateful." The bloc's Common Agricultural Policy...
Return to work: toward post-industrial engineering
1. Introduction If any discipline is rightfully the child of the second industrial revolution and the changes it wrought in the nature of work, that discipline is industrial engineering. Forged in mills and on shopfloors at the turn of the 20th century, industrial engineering sought to tame the social...
A shocking state of IT security.(Tech Talk)(Brief Article)
Throwing money at information security has never been a particularly effective way of preventing or solving IT problems. Indeed, the Department of Energy DOE is finding that throwing $2.7 billion (the amount estimated for fiscal year 2004) at its computer security issues may not do the...
Technical skills shortage hurts Pentagon's bottom line.(Defense Watch)
The trials and tribulations experienced in various Pentagon big-ticket programs in recent years have prompted a thorough self-examination at the Defense Department. At issue is who really is to blame for failures, delays, cost overruns and an overall dearth of innovation. Defense officials...
Access all areas; Scientific publishing.(Most people want free access to research results)
Scientific publishing is having to change rapidly to respond to growing pressure for free access to published research IN A letter penned in 1676, Isaac Newton famously wrote, "If I have seen further it is by standing on the shoulders of Giants." Although it...
Subjects and boundaries: contesting social capital—based policies
[B]oundaries of the mind and habit are harder to take down [than boundaries between states]. --The Economist The World Bank is prime among the organizations formulating and implementing economic policy around the world. In recent years it and others have placed great emphasis in its analysis of poverty...
Army's Future Combat System shakes up procurement culture.
The Army soon will be soliciting industry bids for the next phase of the Future Combat System, a program that not only is unusual for its unorthodox approach to combat vehicle development, but also is managed by an aerospace firm, the Boeing Co. In this project, the...
Munitions sector 'in trouble,' despite new funds: Defense department warned about problems with declining supplier base. (Analysis).
An influx of new money at the Pentagon will help replenish cruise missiles and satellite-guided bombs, but it will not necessarily fix industrial base problems in the ammunition sector, sources said. Companies such as Raytheon and Boeing are working to ramp up production of...
Trading Czar Oversees Salomon Floor Revamp.
Nasdaq and listed desks are converging at Salomon Smith Barney under the guidance of the firm's new U.S. trading czar, Ciaran O'Kelly. His mandate is to restructure Salomon's vast trading floor along industry sector lines. The 32-year-old Irishman was yanked from the listed desk...
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Industry Transcripts by Seeking Alpha
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infoGROUP, Inc. Q3 2009 Earnings Call Transcript
on Nov 04, 2009about IUSA
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Valassis Communications Q3 2009 Earnings Call Transcript
on Oct 29, 2009about VCI
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Acxiom Corporation F2Q10 (Qtr End 09/30/09) Earnings Call Transcript
on Oct 28, 2009about ACXM
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Interpublic Group of Companies Inc. Q3 2009 Earnings Conference Call
on Oct 28, 2009about IPG
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Local.com Corporation Q3 2009 Earnings Conference Call
on Oct 27, 2009about LOCM
IndustryTop Rated
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- Insignia Uses Valassis Trial to Bludgeon News America in Minn. Federal Case 4 votes
- Valassis v. NAM Federal Trial Set for February; Judge Denies Pretrial Motions 3 votes

