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- Stupid Marketing Stories
- Stupid Marketing StoriesSome additional background...Someone brought this to my attention and I wanted to add a few comments:It was our goal to come-up with a "memorable" product name that would be different from the traditionally boring DEC product names usually coined by techies. It was DECs CEO who thought the...
- Discussion threads 2007-04-20
Additional Resources
- Stupid Marketing Stories
- A while back, I explained how to prevent marketing geeks from issuing embarrassing press releases. That post elicited some complaints, evidently from marketing geeks, who resent my attitude towards marketing. Here is a representative quote, verbatim: “This is the stupidest story I ever stumpled onto.” Well, that...
- Blog posts 2007-04-20
- The Internet Can Make Customers Stupid
- The Internet Can Make Customers StupidRE: The Internet Can Make Customers StupidInternet is the greater mechanism to initiate a prospect follow up sale call.RE: The Internet Can Make Customers StupidIt's not either or.... Wikipedia and Google are remarkable tools for providing certain info fast. For example, I saw a...
- Discussion threads 2008-10-30
- The Seven Myths of B2B Marketing
- One more post on this subject and then I'm moving on to more practical topics. I've gotten a lot of comments from my so-called "bashing" of Marketing, so rather than answering them individually, here is a list of the seven most common misconceptions about B2B Marketing: ...
- Blog posts 2008-01-04
- Why Your B2B Marketing is So Lousy
- Ever wonder why most B2B marketing is so gawd-awful? The reason: most B2B marketeers wrongly believe that B2B products in the 21st century should be marketed the way that consumer products were marketed in the 20th century. Unfortunately, what made Coke and Nike successful doesn't work today, especially not with...
- Blog posts 2009-06-25
- Newspapers, Are They Really This Stupid?
- Newspapers, Are They Really This Stupid? is a post from: Blog Marketing Tips by Blog Marketing Expert Jack Humphrey Newspapers, Are They Really This Stupid? is a post from: Blog Marketing Tips by Blog Marketing Expert Jack Humphrey Rupert Murdoch has suggested that News...
- News items 2009-11-09
- Top 7 Lies That Sales Tells Marketing
- Last week's post "Top 5 Lies That Marketing Tells Sales" challenged marketers to come up with some lies that Sales tells Marketing. There was only one relevant response (from "Iggy") but other comments endorsed his comment, so I'll treat it as canonical. Unfortunately, Iggy's "lies" are...
- Blog posts 2009-02-24
- Stupid Practices That Hinder Market Adoption
- In a perfect world, you'd make a product that's so great that marketing doesn't matter, and your marketing is so great that the product doesn't matter. This isn't a perfect world. The reality is that marketing does matter, although it can only do so much good or damage. This is...
- White papers 2008-08-13
- Let’s Fix Marketing. For Good.
- In business-to-business (B2B) firms, the legendary conflict between sales and marketing stems from a difference of opinion about what marketing should be doing. Most marketing professionals believe that they should primarily be concerned with market research, building brand equity and creating marketing materials. Most sales professionals believe that...
- Blog posts 2007-05-09
- The Unwritten Rules of Corporate Marketing
- A reader writes: Hi, I've worked in this local company for almost 3 years. I have been struggling to convince the owner that promoting our product is an essential element for the product to succeed in the market. How do I make a great...
- Blog posts 2008-06-12
- Why Marketeers Hate REAL Marketing
- In yesterday's post "A Branding Strategy Horror Story" I gave an example of a completely pointless branding exercise. As I fully expected, a number of marketeers commented that the activities described in the post weren't really "branding." Here's a representative comment: "Wow, you clearly do not know what the...
- Blog posts 2008-10-15
- That Blogger Thinks You're Stupid
- BNET "CEO Corner" blogger Steve Tobak thinks I've pulled one over on you. In his recent post "Marketing is Like Sex: Everybody Thinks They're Good at It," Tobak bemoans that when it comes to marketing, non-marketing folk feel entitled to endlessly kibbitz.  As...
- Blog posts 2008-12-10
- The 4 P's of Marketing=Fuzzy Brain BS
- I keep getting comments quoting the "four Ps of marketing" in refutation of my critique of brand-oriented marketing. Far from a crushing counter-argument, the "four Ps" are exactly the kind of mental mush that makes marketing ineffective. Here's a typical comment, from the post "How Branding Can Kill Your Profit":...
- Blog posts 2009-04-22
- Do You Need Marketing Objectives? | BTalk Australia
- (Episode 296; 14 minutes 07) It seems like a stupid question doesn’t it? Do you need marketing objectives? Well, maybe you don't. Roger James, chairman of the Australian Marketing Institute, says in some companies business and marketing objectives are very close. That’s because everyone in the...
- Blog posts 2009-07-28
- Marketing - The Next Level
- What exactly is marketing? We're all familiar with the word, and most of us have it on our mental "should do" lists, but what exactly is it? Look it up in a dictionary and you'll see definitions like "the act or process of selling", or "the technique of promoting, selling...
- White papers 2003-01-01
- Marketing Flaws in One Laptop per Child
- Marketing Flaws in One Laptop per ChildRE: Marketing Flaws in One Laptop per ChildI think there are management problems at OLPC but I think currently it's the best project of its type. As long as the management steers the project towards the ultimate goal of equipping young students in developing...
- Discussion threads 2007-12-11
- Video: The Enlightened Stupid Marketer
- This brilliant bit of satire from comedian Kevin Nalts tells you everything you need to know about "strategic marketing" and "brand marketing." For my take on these issues, see: Top 10 Reasons Sales Hates Marketing Why Pay for Lousy...
- Blog posts 2009-10-01
- A 15-Year-Old Electrifies London's Media/Marketing World
- Morgan-Stanley's 15-year-old intern, Matthew Robson, is shaking up the financial and media industries in London upon release of his report about teen's media habits today. So far, much of the news coverage seems to be centered on his finding that Teens don't use Twitter, although this has been documented in...
- Blog posts 2009-07-13
- On the night stand. . - Books - One-Minute Manager/101 Media Marketing Tips for the Sole Proprietor/How to Run Seminars and Workshops: Presentation Skills for Consultants, Trainers, and Teachers - book review
- My days are long, so to relax at night I read. When it comes to reading professional development books, I like the KISS concept: Keep it simple, Stupid. It's the best way to keep my attention.
- Research articles 2002-02-01
- For Michigan voters, 'it's the economy, stupid'
- DETROIT, Michigan AFP — Standing in the ballroom of Detroit's Masonic Temple as she tries to decide who she wants to be the next US president, Jennifer Chappell has good reasons to be nervous. The new mother works for a marketing company that caters to Michigan's declining automotive industry...
- Research articles 2008-01-12
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