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successful customer relationship management

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Customer-Centric Information Quality Management
Successful Customer Relationship Management CRM requires customer-centric strategies across all areas of an organization's business - from its culture to its integration of business processes. These strategies use customer information as a common foundation in providing continuity of service across all business functions, yet allow each service to optimize around...
Tags: Information Quality, Customer Information, Massachusetts Institute Of Technology, Successful Customer Relationship Management
White papers 2004-05-24

Additional Resources

eWare wins Aberdeen Group's "What Works" Award; Aberdeen selects eWare as European success story in customer relationship management.
M2 PRESSWIRE-4 March 2002-EWARE: eWare wins Aberdeen Group's "What Works" Award; Aberdeen selects eWare as European success story in customer relationship management C1994-2002 M2 COMMUNICATIONS LTD RDATE:04032002 Aberdeen Group, a leading technology market analysis and positioning services firm...
Tags: Aberdeen Group Inc., CRM, MARKETING, SOFTWARE
Research articles 2002-03-04
Mobilizing Customer Relationship Management - A Journey From Strategy to System Design
The bursting of the e-bubble affected expectations with regard to mobile initiatives and willingness to invest in them very negatively. In both academia and practice, there has recently been renewed interest in mobile business and mobile commerce. Now, however, business managers request detailed and thorough analyses prior to engaging in...
Tags: Strategy, Mobile, CRM, Advertising & Promotion, Marketing
White papers 2005-12-22
Customer Relationship Management Requires Agile Marketing, Sales and Service Capabilities to Change the Competitive Playing Field, According to New CRM Book from Accenture
NEW YORK -- Successful customer relationship management CRM requires the marketing, sales and service agility of a star athlete to enable today's businesses to outpace their competitors in the race for customers, according to a new book by Accenture (NYSE:ACN) and Montgomery Research, Inc. entitled CRM Transformation: Transforming Marketing, Sales...
Tags: Accenture Ltd., CRM, sales
Research articles 2007-07-20
CRM For Beginners - Customer Relationship Management Basics
In order to maintain a successful business, the business must understand and maintain a positive relationship with its customers. Customer Relationship Management CRM is the process of bringing the customer and the company closer together. There are many different areas in which Customer Relationship Management can be implemented. The goal...
Tags: CRM, CompareCRM.com, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
White papers 2007-01-01
A Case Study of Emergent and Intentional Organizational Change: Some Implications for Customer Relationship Management Success
The shift from a product-oriented business strategy to a customer-focused one has been a major change agent in companies recently. Many companies have invested heavily in technologies enabling a customer focused relationship marketing strategy. However, there are mixed results as to how successful firms have been in implementing customer relationship...
Tags: CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
White papers 2003-12-08
Customer Relationship Management: Technology v Culture
Customer Relationship Management CRM is at the forefront of today's business vocabulary and an estimated $6.7 billion was spent globally on this software in 2001. However, businesses are increasingly learning that technology and software alone cannot make a CRM system successful, and that communication, behavior and culture are equally crucial...
Tags: CRM, Cheryl Rickman, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
White papers 2003-01-01
Web-Based Customer Relationship Management
Customer Relationship Management CRM is a strategy that involves identifying prospective customers and effectively managing business relationships with them. For CRM to be successful, it is imperative that an organization has a customer-centric orientation. In today's technology-centric business era, Web-based CRM is in vogue. The paper examines issues involved in...
Tags: Web, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
White papers 2003-01-01
Customer Relationship Management Can Work For You, But Does It?
Some studies reported that only 30% of Customer Relationship Management CRM implementations were successful. That is an extremely low satisfaction rate and points to the fact that installing a CRM system does not necessarily result in success. Ensuring a good match between the company's needs and the software's capabilities is...
Tags: CRM System, CRM, Technology Marketing, Customer Relationship Management (CRM), Advertising & Promotion, Enterprise Software, Software, Marketing
White papers 2004-12-10
NAB profits from patience with CRM technology: over the past 15 years, National Australia Bank has developed a customer relationship management system that is now bearing fruit in terms of dramatically increased interaction with customers
All Australian financial institutions seek to understand their customers' needs and behaviours better, and to leverage their customer data better, through intricate information and analysis systems. National Australia Bank NAB has been particularly successful in this area. Its National Leads system is an in-house customer relationship management CRM facility...
Tags: CRM, FINANCE, MARKETING, National Australia Bank, SOFTWARE
Research articles 2006-08-30
SARATOGA SYSTEMS: Taking the risk out of implementing a customer relationship management (CRM) system.
M2 PRESSWIRE-18 September 1998-SARATOGA SYSTEMS: Taking the risk out of implementing a customer relationship management CRM system C1994-98 M2 COMMUNICATIONS LTD RDATE:170998 -- Ten-step guide from Saratoga Systems shows the way Just delivering quality products and services is no...
Tags: Saratoga Systems Inc.
Research articles 1998-09-18
Prentice Hall PTR and HP Books Publish 'Customer Relationship Management: Getting It Right'
Business Editors/High-Tech Writers UPPER SADDLE RIVER, N.J.--BUSINESS WIRE--Jan. 27, 2003 CRM Expert Reveals Proven Blueprint for Successful CRM Program for Business and IT Prentice Hall PTR and HP Books today announced the publication of Customer Relationship Management: Getting It Right by Judith W. Kincaid. This...
Tags: Books, CRM, Hewlett-Packard Co., MARKETING, Prentice Hall Inc., SOFTWARE
Research articles 2003-01-27
Going European: Stabilo Rolls Out mySAP Customer Relationship Management in France After Successful Implementation in Germany
Ranked among the top 3 manufacturers of highlighting pens and with a sizable turnover of more than ?110 million, Heroldsberg, Germany - based STABILO International GmbH wants to consolidate and expand its market position. By choosing the mobile sales functionality of the mySAP Customer Relationship Management mySAP CRM solution, STABILO...
Tags: mySAP, mySAP CRM, Customer Relationship Management (CRM), Enterprise Software, Software
Case studies 2006-02-01
SAP and IXOS Announce Development Partnership for mySAP Customer Relationship Management Software
Business Editors MUNICH--BUSINESS WIRE--Nov. 6, 2000 At Systems 2000 today, SAP AG (NYSE: SAP) and IXOS SOFTWARE AG (Neuer Markt: XOS; NASDAQ: XOSY), announced a new and extensive partnership for the further development and implementation of service processes and document-based solutions in mySAPTM Customer Relationship Management mySAP CRM....
Tags: IXOS SOFTWARE AG, SAP AG
Research articles 2000-11-06
Sales Process: The Key To Customer Acquisition Management
It has been observed that companies often focus on retaining existing customers. Experts suggest that it is important to retain the existing customers but it is also important to create new customers. The process of building good customer relationship calls for devising effective Customer Acquisition Management CAM strategy. However, for...
Tags: Acquisition, Sales Process, Market-Partners, Sales Strategy, Sales Force Management, Sales
White papers 2003-01-01
The Business Manager's Guide to Management (CRM) Customer Relationship
In recent years businesses have concentrated on saving money and increasing profits by redefining or automating internal processes and procedures. Customer relationship management CRM is, without a doubt, a singularly effective weapon in this particular battle, but in most companies it tends to take a back seat due to the...
Tags: CRM, Pin Digita, Business Manager, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
White papers 2004-01-01
Media Advisory: Harte-Hanks Trillium Software(R) to Host Webinar Featuring Data Management Success Stories for SAP(R) ERP and SAP(R) Customer Relationship Management (SAP CRM)
What/Who: Trillium Software, a business of Harte-Hanks (NYSE: HHS) and a leading enabler of Total Data Quality solutions , will host a Webinar featuring Maggie Dominguez, project manager, Oki Data Americas and Dana Wolfe, manager, customer relationship and sales systems, Moen Incorporated titled: "Successful Strategies for Data Management in...
Tags: CRM, data management, ERP, SAP AG, software
Research articles 2008-02-27
Tips For Cost-Effective Customer Retention Management
Making customers happy is the key to any successful business endeavor. Knowing how to give your customers what they need--when they need it--is another problem altogether. CRM makes it easier to gather information about your customers in a timely manner, giving you the tools you need to respond to their...
Tags: CRM, VendorGuru.com, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
White papers 2007-03-08
Successful CRM: A Way To CRM (Customer Retention Management)
In nowadays' scenario, it's a very well known fact to everyone. This is also one of the reasons that the level of difficulty is increasing day by day to retain customers. With the advancement in Information Technology IT sector, customers are becoming more and more informed about their purchases. Media...
Tags: Customer, CRM, AllWays DESiGNS, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
White papers 2007-12-01
SAS Customer Bankinter Wins Gartner CRM Excellence Award; 'Delivering Measurable Value' Voted Key Winning Criteria
CARY, N.C. -- SAS, the leader in business intelligence, today announced that its customer, Bankinter, has won the prestigious Gartner European CRM Excellence Award. Bankinter, a leading Spanish retail bank, is using SASR Customer Intelligence solutions to help drive a successful customer relationship management CRM strategy company-wide.
Tags: CRM, Gartner Inc., SAS Institute
Research articles 2005-03-18
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