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- The Big Game Changer.
- By Ben Grossman From the Super Bowl to NASCAR, high tech redefines the playing field It would make for a great bar argument: Besides the instant replay, what technological achievement made TV sports more exciting...
- Research articles 2007-01-29
- Game is good for ABC, advertisers: but could the super bowl have been used smarter for program promotion? (TV Buyer).(while ABC generated strong ratings for the Super Bowl, some question how it promoted its schedule)
- All things considered, say media executives, both ABC and its ad clients got good results from the Super Bowl, a one-sided affair that managed to hold its audience anyway probably because the winning Tampa Bay Buccaneers were underdogs going in. Bu All things considered,...
- Research articles 2003-02-03
- $2.4M: That IS Super.(television advertising during Super Bowl)(Brief Article)(Statistical Data Included)
- That's what CBS wants for 30-second spots in this season's Super Bowl CBS wants $2.4 million per 30-second ad spot for the 2001 Super Bowl, airing next January. Whether it gets that price remains to be seen. ...
- Research articles 2000-06-12
- Talk about an ad blitz. (Wide Angle).(TV commercials got more interest than football game)(Brief Article)
- Super Bowl viewers couldn't get enough of the moves of linebacker Terry Tate--and he doesn't even play in the NFL A Reebok commercial featuring the fictional "Office Linebacker" whipping cubicle drones into shape by tackling them in hallw Super Bowl viewers couldn't get enough...
- Research articles 2003-02-03
- Homestore.com `quest' casts caveman in TV spot;$1 million Pytka spot avoids the Super Bowl crowd.(Brief Article)(Statistical Data Included)
- Homestore.com seems to be the only dot-com not to have bought ad time in the Super Bowl. Is it living in a cave? Homestore.com seems to be the only dot-com not to have bought ad time in the Super Bowl. Is it living in a...
- Research articles 2000-01-10
- CBS on the ball.(television broadcaster, National Football League,)(OMD USA, contracts)(Brief Article)(Statistical Data Included)
- CBS has sold 60% of its Super Bowl inventory and 90% of its regular-season National Football League inventory, sources say. A big chunk of that ground was gained through a $50 million deal that OMD USA the media buying arm of ad agency Omnicom st ...
- Research articles 2000-08-14
- Sports upfront is robust but less wild than prime time. (TV Buyer).
- Like most TV commercials in this year's go-go upfront market, sports spots will cost more next season, although the price hikes will be less than those paid for prime time. The sports upfront advertising marketplace is underway, and both buye ...
- Research articles 2003-06-16
Additional Resources
- GM: Cadillac Escalade goes to the Super Bowl -- First TV ad caps weekend of VIP activity in Miami.
- M2 PRESSWIRE-1 February 1999-GM: Cadillac Escalade goes to the Super Bowl -- First TV ad caps weekend of VIP activity in Miami for new luxury SUV C1994-99 M2 COMMUNICATIONS LTD RDATE:270199 DETROIT -- Escalade, Cadillac's first-ever luxury sport-utility vehicle, heads to...
- Research articles 1999-02-01
- After Super Bowl, the TV games begin.(PICTURE THIS)
- The ridiculously long and superficially hyped up Super Bowl XL is finally behind us. So what's everyone talking about now that the football season is over? Why, the National Football League, of course. ...
- Research articles 2006-02-13
- NFL Football: Super Bowl XXXVII TV and Radio Facts and Figures.
- Jan 20, 2003 The Sports Network via COMTEX From The Sports Network Super Bowl XXXVII ...
- Research articles 2003-01-20
- Urlacher is Super Bowl's small-town star
- MIAMI -- Brian Urlacher was so at ease he slept on the flight to the Super Bowl. And when Sunday arrives, he'll make sure he tunes into his favorite morning fishing show on TV. Just to sort of chill. Once he hits the locker room to...
- Research articles 2007-01-31
- Brand Advertisers Fill Super Bowl Dot-Com Void - Brief Article
- Following the lead of next Sunday's Super Bowl XXXV TV broadcast, the big game's official Web site--SuperBowl.com--is also being sponsored by mostly traditional advertisers, including title sponsor Miller Lite. NFL executives claim the site's revenue should show a 30 percent increase over last year. E*Trade, one of only three...
- Research articles 2001-01-22
- Super Bowl Champion Indianapolis Colts' Hunter Smith Makes His National TV Singing Debut This Sat. Oct. 13 at 8:00 p.m. ET/PT on Gospel Music Channel
- ATLANTA -- Hunter Smith, punter for the NFL's Indianapolis Colts, played of the biggest stage in sports - The Super Bowl -- and now he takes the stage literally as he and band mate Chris Wilson bring their Christian music duo Connersvine to the Gospel Music Channel cable television network...
- Research articles 2007-10-10
- NBC Should Make the Super Bowl Social
- Ever since the inauguration of President Obama, I've been waiting for NBC to tell the world that it was going to use Facebook Connect, or a similar platform, to do for Super Bowl viewing what CNN.com and Facebook Connect did for the inauguration. I'm still waiting. ...
- Blog posts 2009-01-28
- Next in Super Bowl hype: Your ad on TV
- Whatever Super Bowl TV ads cost -- and prices go up every year -- there's always an extra payoff: Super Bowl advertisers can count on getting lots of attention beyond the 30 seconds when their ads air. Friday, the NFL becomes the latest marketer using a new tack that's bound...
- Research articles 2006-10-13
- CBS, NBC share first Super Bowl.
- Pete Rozelle, National Football League commissioner, announced this month in 1966 that TV coverage of the first pro football Super Bowl would be given to both CBS and NBC network TV stations. Pete Rozelle, National Football League commissioner, announced this month in 1966 that...
- Research articles 1999-12-13
- General Motors to Cut Media Spending, Drops Super Bowl
- One of the big success stories of online advertising was General Motors' pledge to shift at least half of their ad spend over to online in the next year -- a total of $1.5 billion in new cash. Now it looks like that money is up in smoke, as the...
- Blog posts 2008-09-23
- LG Electronics Canada Asks Canadians to 'Show Us Their Set' as Part of New TV Promotion, Launching at Super Bowl XLI; New contest and ad campaign seeks to upgrade TVs across Canada.
- MISSISSAUGA, ONTARIO, Jan 29, 2007 CCNMatthews via COMTEX -- LG Electronics Canada is debuting a new TV commercial on this year's Super Bowl broadcast (Sunday, February 4th) as part of a new promotional campaign, encouraging Canadians to 'Show Us T MISSISSAUGA, ONTARIO, Jan 29, 2007 (CCNMatthews...
- Research articles 2007-01-29
- NBC Cancels Shared Super Bowl Spot to Keep Prices High
- NBC nixed an idea to have a single Super Bowl spot shared by multiple advertisers. The idea, floated by agency Cesario Migliozzi, was to buy a single spot in the big game and then divide it into eight mini-spots of a few seconds each. Each slot would be bought by...
- Blog posts 2008-12-29
- Albuquerque, N.M., Ad Firm Wants Viewers to Rate Super Bowl TV Commercials.
- Albuquerque Journal, N.M. Knight Ridder/Tribune Business News Jan. 30--ALBUQUERQUE, N.M.--There is no guarantee the Super Bowl will be entertaining, but some of the commercials always score a touchdown. Albuquerque's McKee Wallwork Henderson is hoping that tens of thousands of U.S....
- Research articles 2002-01-30
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