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	<title><![CDATA[super bowl Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/super+bowl.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to super bowl]]></description>
	<s:counts start="0" returned="20" found="124" />
	<language>en-us</language>
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		<title><![CDATA[Bud Light Ad Mirrors Suicide of DDB Exec]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000834/bud-light-ad-mirrors-suicide-of-ddb-exec/]]></link>
		<description><![CDATA[One of Bud Light's ads in this year's Super Bowl shows a man falling out of an office window onto the ground below -- an act that bears an eerie resemblance to the suicide of a DDB executive who worked on Anheuser-Busch's ads.    Paul Tilley was executive...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 10 Feb 2009 11:31:57 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/super+bowl.html"><![CDATA[Super Bowl]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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	<item>
		<title><![CDATA[Media Roundup: Super Bowl Draws 95 Million, IE Losing Market Share and More]]></title>
		<link><![CDATA[http://industry.bnet.com/media/1000801/media-roundup-super-bowl-draws-95-million-ie-losing-market-share-and-more/]]></link>
		<description><![CDATA[In Today's Media Roundup: Super Bowl draws 95 million, IE losing market share, Music labels feel slighted by Apple deal, Digital switch may be delayed... again and Game sales up in US and UK, down in Japan. by Sean Blanda]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 03 Feb 2009 08:59:43 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/super+bowl.html"><![CDATA[Super Bowl]]></category>
		<category domain="http://resources.bnet.com/topic/japan.html"><![CDATA[Japan]]></category>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+internet+explorer.html"><![CDATA[Microsoft Internet Explorer]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/web+browsers.html"><![CDATA[Web Browsers]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/sean+blanda.html"><![CDATA[Sean Blanda]]></category>
		<category domain="http://resources.bnet.com/topic/sean+blanda.html"><![CDATA[Sean Blanda]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
		<category domain="tickers">AAPL</category>
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	<item>
		<title><![CDATA[Advertising Roundup: Super Bowl Audience Declined; Sex Pistol's Butter Ad; BMW Review; Cliff Freeman Gets Airline; More ...]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000696/advertising-roundup-super-bowl-audience-declined-sex-pistols-butter-ad-bmw-review-cliff-freeman-gets-airline-more/]]></link>
		<description><![CDATA[Super Bowl more expensive for advertisers, got fewer viewers -- NBC said it sold out its entire available ad inventory on the Super Bowl last night, notching $206 million, up from $186.3 million sold by News Corp.'s Fox for the 2008 game. The game got 97 million viewers last year,...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 03 Feb 2009 08:29:51 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/super+bowl.html"><![CDATA[Super Bowl]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/bmw+ag.html"><![CDATA[BMW AG]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[Business Hacks Week in Review (Feb. 2, 2009)]]></title>
		<link><![CDATA[http://blogs.bnet.com/businesstips/?p=2489]]></link>
		<description><![CDATA[If you were busy last week setting up the office Super Bowl pool (note to Dave: the Super Bowl is a popular televised event involving a sport called football), you might have missed some of our most hack-tastic posts. No matter: Here they are for easy perusal and clicking: ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 02 Feb 2009 06:21:39 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/super+bowl.html"><![CDATA[Super Bowl]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail+providers.html"><![CDATA[E-mail Providers]]></category>
		<category domain="http://resources.bnet.com/topic/cloud+computing.html"><![CDATA[Cloud Computing]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/rick+broida.html"><![CDATA[Rick Broida]]></category>
		<category domain="http://resources.bnet.com/topic/rick+broida.html"><![CDATA[Rick Broida]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
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	<item>
		<title><![CDATA[Calvin Klein's "Banned" Orgy Ad Is Part of Predictable Fake Controversy Trend]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000624/calvin-kleins-banned-orgy-ad-is-part-of-predictable-fake-controversy-trend/]]></link>
		<description><![CDATA[Calvin Klein has deliberately produced a steamy commercial that it knew had no chance of being aired on TV. (See video below.)    The ploy is an increasingly common one among advertisers who realize they can find larger audiences online than they can on TV.   ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 29 Jan 2009 13:21:36 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/super+bowl.html"><![CDATA[Super Bowl]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/advertiser.html"><![CDATA[Advertiser]]></category>
		<category domain="http://resources.bnet.com/topic/calvin+klein.html"><![CDATA[Calvin Klein]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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		<title><![CDATA[NBC Should Make the Super Bowl Social]]></title>
		<link><![CDATA[http://industry.bnet.com/media/1000683/nbc-should-make-the-super-bowl-social/]]></link>
		<description><![CDATA[Ever since the inauguration of President Obama, I've been waiting for NBC to tell the world that it was going to use Facebook Connect, or a similar platform, to do for Super Bowl viewing what CNN.com and Facebook Connect did for the inauguration.    I'm still waiting. ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 28 Jan 2009 11:47:02 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
		<category domain="http://resources.bnet.com/topic/facebook.html"><![CDATA[Facebook]]></category>
		<category domain="http://resources.bnet.com/topic/home+entertainment.html"><![CDATA[Home Entertainment]]></category>
		<category domain="http://resources.bnet.com/topic/nbc+universal+inc..html"><![CDATA[NBC Universal Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://resources.bnet.com/topic/super+bowl.html"><![CDATA[Super Bowl]]></category>
		<category domain="http://resources.bnet.com/topic/tv+%2526+home+theater.html"><![CDATA[Tv & Home Theater]]></category>
		<category domain="http://resources.bnet.com/topic/tvs.html"><![CDATA[TVs]]></category>
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		<title><![CDATA[Advertising Roundup: Super Bowl Not Sold Out; DeWitt RIP; Valassis Debt Reorg; More ...]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000591/advertising-roundup-super-bowl-not-sold-out-dewitt-rip-valassis-debt-reorg-more/]]></link>
		<description><![CDATA[AKQA is now the AOR for The New York City Ballet -- The agency will be responsible for social media stuff, a website re-design and a new ticketing system. [Source: AgencySpy]    NBC still selling Super Bowl spots -- Five hours of pregame coverage also open. "Traditionally, much...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 27 Jan 2009 11:30:57 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/super+bowl.html"><![CDATA[Super Bowl]]></category>
		<category domain="http://resources.bnet.com/topic/billboard.html"><![CDATA[Billboard]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/council.html"><![CDATA[Council]]></category>
		<category domain="http://resources.bnet.com/topic/akqa.html"><![CDATA[AKQA]]></category>
		<category domain="http://resources.bnet.com/topic/valassis.html"><![CDATA[Valassis]]></category>
		<category domain="http://resources.bnet.com/topic/smallcanbebig.html"><![CDATA[SmallCanBeBig]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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		<title><![CDATA[Super Bowl XLIII: Rock Concert First, Game Second?]]></title>
		<link><![CDATA[http://industry.bnet.com/media/1000566/super-bowl-xliii-rock-concert-first-game-second/]]></link>
		<description><![CDATA[If you saw this promo for Super Bowl XLIII last weekend on NBC, you can be forgiven if you came away thinking the Big Game is actually a rock concert during which a football game occasionally breaks out. "On February 1st, the world will watch, as history is made," the...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 06 Jan 2009 05:51:57 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
		<category domain="http://resources.bnet.com/topic/concert.html"><![CDATA[Concert]]></category>
		<category domain="http://resources.bnet.com/topic/games.html"><![CDATA[Games]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/nbc+universal+inc..html"><![CDATA[NBC Universal Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://resources.bnet.com/topic/super+bowl.html"><![CDATA[Super Bowl]]></category>
		<category domain="http://resources.bnet.com/topic/team+management.html"><![CDATA[Team Management]]></category>
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		<title><![CDATA[Hyundai is Back in the Super Bowl]]></title>
		<link><![CDATA[http://industry.bnet.com/auto/1000496/hyundai-is-back-in-the-super-bowl/]]></link>
		<description><![CDATA[Hyundai will introduce the Genesis Coupe with ads during the Super Bowl in February. The company will need to cram a lot of messages into two 30-second spots, starting with the fact that it's not your father's Hyundai, to coin a phrase. by Jim Henry]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 29 Dec 2008 18:12:51 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/hyundai.html"><![CDATA[Hyundai]]></category>
		<category domain="http://resources.bnet.com/topic/super+bowl.html"><![CDATA[Super Bowl]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+henry.html"><![CDATA[Jim Henry]]></category>
		<category domain="http://resources.bnet.com/topic/jim+henry.html"><![CDATA[Jim Henry]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">11760</category>
		<category domain="tickers">11760</category>
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		<title><![CDATA[NBC Cancels Shared Super Bowl Spot to Keep Prices High]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000464/nbc-cancels-shared-super-bowl-spot-to-keep-prices-high/]]></link>
		<description><![CDATA[NBC nixed an idea to have a single Super Bowl spot shared by multiple advertisers. The idea, floated by agency Cesario Migliozzi, was to buy a single spot in the big game and then divide it into eight mini-spots of a few seconds each. Each slot would be bought by...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 29 Dec 2008 09:33:28 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/cm.html"><![CDATA[CM]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/nbc+universal+inc..html"><![CDATA[NBC Universal Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/pricing.html"><![CDATA[Pricing]]></category>
		<category domain="http://resources.bnet.com/topic/super+bowl.html"><![CDATA[Super Bowl]]></category>
	</item>
	<item>
		<title><![CDATA[General Motors to Cut Media Spending, Drops Super Bowl]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000223/general-motors-to-cut-media-spending-drops-super-bowl/]]></link>
		<description><![CDATA[One of the big success stories of online advertising was General Motors' pledge to shift at least half of their ad spend over to online in the next year -- a total of $1.5 billion in new cash. Now it looks like that money is up in smoke, as the...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 23 Sep 2008 00:56:07 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/super+bowl.html"><![CDATA[Super Bowl]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
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		<title><![CDATA[Reports of the Super Bowl's demise greatly exaggerated.(Viewpoint)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200802/ai_n25583024]]></link>
		<description><![CDATA[We come not to bury the Super Bowl as a marketing event but to  praise it.    We come not to bury the Super Bowl as a marketing event but to  praise it.  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 11 Feb 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/super+bowl.html"><![CDATA[Super Bowl]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[This first deserved the attention it got.(football coaches Tony Dungy, Lovie Smith)(Viewpoint essay)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5250/is_200702/ai_n20084319]]></link>
		<description><![CDATA[Byline: Brian Tucker    I know it's way past the recent Super Bowl, and most of us are  splitting our sports attention between the national basketball title  hopes of the Ohio State Buckeyes, the angst/aspirations of our Cavaliers  and perhaps we're eve  Byline: Brian...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 12 Feb 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/coach.html"><![CDATA[coach]]></category>
		<category domain="http://resources.bnet.com/topic/super+bowl.html"><![CDATA[Super Bowl]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Super Bowl Thoughts . . .]]></title>
		<link><![CDATA[http://blogs.bnet.com/ceo/?p=268]]></link>
		<description><![CDATA[A friend of mine asked me today, "how many teams have won the Super Bowl?"  It's an interesting question that led me to plenty more.  So here's that info, plus a couple of other tidbits that'll help you stump your friends and win some bets at your Super...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 02 Feb 2007 17:49:41 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/team+management.html"><![CDATA[Team management]]></category>
		<category domain="http://resources.bnet.com/topic/super+bowl.html"><![CDATA[Super Bowl]]></category>
		<category domain="http://resources.bnet.com/topic/team.html"><![CDATA[team]]></category>
	</item>
	<item>
		<title><![CDATA[Super Bowl Thoughts . . .]]></title>
		<link><![CDATA[http://blogs.bnet.com/ceo/?p=422]]></link>
		<description><![CDATA[A friend of mine asked me today, "how many teams have won the Super Bowl?"  It's an interesting question that led me to plenty more.  So here's that info, plus a couple of other tidbits that'll help you stump your friends and win some bets at your Super...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 02 Feb 2007 17:49:41 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/general.html"><![CDATA[General]]></category>
		<category domain="http://resources.bnet.com/topic/super+bowl.html"><![CDATA[Super Bowl]]></category>
		<category domain="http://resources.bnet.com/topic/team.html"><![CDATA[team]]></category>
		<category domain="http://resources.bnet.com/topic/team+management.html"><![CDATA[Team management]]></category>
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	<item>
		<title><![CDATA[Affiliates Go Deep for Super Bowl.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5053/is_200701/ai_n19224787]]></link>
		<description><![CDATA[By Michael Malone       WISH Indianapolis and WBBM Chicago cater to fans'  cravings       The Bears and Colts won't be the only teams in the spotlight  this weekend. News crews from CBS affiliates WBBM Chicago and WISH ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 29 Jan 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/bear.html"><![CDATA[Bear]]></category>
		<category domain="http://resources.bnet.com/topic/game.html"><![CDATA[game]]></category>
		<category domain="http://resources.bnet.com/topic/super+bowl.html"><![CDATA[Super Bowl]]></category>
		<category domain="http://resources.bnet.com/topic/wish.html"><![CDATA[WISH]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[No Trick Plays.(CBS Broadcasting Inc., Super Bowl)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5053/is_200701/ai_n19224792]]></link>
		<description><![CDATA[By Glen Dickson       CBS has few new gimmicks for the Super Bowl; still, its equipment  needs are massive       Although the biggest NFL game of the year is often a place for  networks  to introduce the...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 29 Jan 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/camera.html"><![CDATA[camera]]></category>
		<category domain="http://resources.bnet.com/topic/super+bowl.html"><![CDATA[Super Bowl]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[The Big Game Changer.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5053/is_200701/ai_n19224793]]></link>
		<description><![CDATA[By Ben Grossman       From the Super Bowl to NASCAR, high tech redefines the playing  field       It would make for a great bar argument: Besides the instant replay,  what  technological achievement made TV sports more exciting...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 29 Jan 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/espn.html"><![CDATA[ESPN]]></category>
		<category domain="http://resources.bnet.com/topic/nascar.html"><![CDATA[NASCAR]]></category>
		<category domain="http://resources.bnet.com/topic/super+bowl.html"><![CDATA[Super Bowl]]></category>
		<category domain="http://resources.bnet.com/topic/tv.html"><![CDATA[TV]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Chicago's CNA shows its colors in light display.(End Page)(CNA Financial Corp.)(Brief article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5252/is_200701/ai_n20165797]]></link>
		<description><![CDATA[CNA Financial Corp. is rooting for the Chicago Bears to win next  week's Super Bowl and it wants all of Chicago to know it.    Using its red 44-story corporate headquarters as its canvass during  two playoff weekends, the Chicago-based insurer lit up th  CNA...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 29 Jan 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/cna+financial+corp..html"><![CDATA[CNA Financial Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/insurance+company.html"><![CDATA[insurance company]]></category>
		<category domain="http://resources.bnet.com/topic/super+bowl.html"><![CDATA[Super Bowl]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CNA</category>
		<category domain="tickers">CNA</category>
	</item>
	<item>
		<title><![CDATA[It isn't just us: Super Bowl will be big everywhere.(Viewpoint essay)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5253/is_200701/ai_n20200191]]></link>
		<description><![CDATA[Byline: Lester Munson    Lester Munson is a locally based writer and commentator.    For us in Chicago, the Bears' trip to the Super Bowl is big.  Really big. The biggest thing since the White Sox swept the World  Series. But Super Bowl XLI...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 29 Jan 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/nfl.html"><![CDATA[NFL]]></category>
		<category domain="http://resources.bnet.com/topic/super+bowl.html"><![CDATA[Super Bowl]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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