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susanna hamner and john maas

Double Down on Strategic Advertising: Now is the time to increase communication with customers to show how your product can ease the difficulties they're going through. The scenario: Hard-sell or luxury-oriented ad ...; Tags: Advertisement, Recession, Razeghi, BNET Feature, Advertising, Recession Strategy, Susanna Hamner and John Maas; Articles 2008-11-20

Your Work The 7 Interview Questions You Must Ask

The 7 Interview Questions You Must Ask

Forget 'What are your strengths and weaknesses?' If you want to get the real dope on prospective employees, ask job candidates these seven questions.
Your Industry Chicken War: KFC Appears to Be Plucking El Pollo Loco

Chicken War: KFC Appears to Be Plucking El Pollo Loco

In the highly publicized chicken wars, KFC seems to be winning the financial battle over El Pollo Loco. But is it really fair to compare the smaller chain to Colonel Sanders' empire?
Your Money Quick and Easy Ways to Boost Returns

Quick and Easy Ways to Boost Returns

How’d you like to earn a few thousand dollars for less than an hour of your time? This is no get-rich-quick come-on. The extra income is the potential payoff for making a few simple and painless money moves.