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- Suzuki Tries to Zig as U.S. Market Zags
- The U.S. auto market is making hash of plans drawn up when times were better, and gas was cheap. Suzuki, for instance, has picked a tough time to move upscale. by Jim Henry
- Blog posts 2008-09-12
Additional Resources
- 2010 Suzuki Kizashi: Herald to Something Great that's Coming
- American Suzuki Motor Corp. ASMC takes a bold step forward with its fall introduction of the 2010 Kizashi. Known primarily as a maker of small vehicles and high-performance motorcycles, December will mark the showroom debut of the 2010 Suzuki Kizashi (pronounced "Kee-Zah-Shee"), the company's first entry into the all-wheel-drive sport...
- News items 2009-10-23
- Argentina: GM to decide assembling of Suzuki vehicles in Rosario.
- General Motors, that took over the control of Suzuki trade mark in Argentina, is to decide within the next three months if it will assemble vehicles with Suzuki brand at its plant in Rosario. If the decision is positive the model to be assembled t...
- Research articles 1999-07-07
- GM DAEWOO PLANS TO SELL CARS UNDER CHEVROLET, SUZUKI NAMES IN U.S.
- SEOUL, Jan 24 Asia Pulse - GM Daewoo Auto & Technology plans to sell its cars under the brand names of Chevrolet and Suzuki in the United States, an official from the automaker said today. He said Magnuses and Lacettis will be sold under the Suzuki brand name...
- Research articles 2003-01-24
- Suzuki to boost Thai image, launch new models.
- By Santan Santivimolnat, Bangkok Post, Thailand Knight Ridder/Tribune Business News Nov. 18--Suzuki Automobile Thailand Co has launched a campaign aimed at boosting its profile in Thailand, with the hope of sparking a major revival for the Suzuki brand in the Thai automotive...
- Research articles 2004-11-18
- American Suzuki Motor Corp. Launches Largest National Advertising Campaign in the Company's History
- BREA, Calif.--AutomotiveWire--Sept. 17, 1998--American Suzuki Motor Corp. ASMC on Sept. 21 will launch its largest ad push in the company's history, a blitz to introduce the all-new 1999 V6 Grand Vitara and to re-introduce consumers to the Suzuki brand. The successful launch of the Grand Vitara represents...
- Research articles 1998-09-17
- Suzuki Motor Corp. Beijing Office.(2008 Guide to China's Auto Market)(Company overview)
- Byline: Namrita Chow Room 502, Beijing Fortune Building, No. 5 Dongsanhuan Bei Road Chaoyang District, Beijing 100004, P.R. China (86) 10-6590-8040, www.suzuki.com Top executive: Kunihisa Matsubara, general manager Suzuki Motor Corp.'s aging lineup of inexpensive...
- Research articles 2008-04-14
- Nissan, Suzuki studying joint production in Russia, Brazil
- TOKYO AFP — Japanese carmakers Nissan and Suzuki are considering joint production in Russia and Brazil to expand their ties in emerging markets. The two firms had already agreed in June that they would mutually supply vehicles to the domestic market and that Suzuki would produce small vehicles in India...
- Research articles 2006-10-21
- Suzuki Motors to recall 70,000 vehicles over gearshift defects.
- Kyodo News International, Tokyo Knight Ridder/Tribune Business News Aug. 4--TOKYO -- Suzuki Motor Corp. said Wednesday it will recall about 70,000 vehicles in six models manufactured between February 1997 and April 2000 for free repairs due to gearshift defects. The...
- Research articles 2004-08-04
- Suzuki's Boulevard brand stokes sales.( new cruiser introduced by American Suzuki Motor Corp.)(Brief Article)
- Suzuki Boulevard--the new cruiser brand introduced by American Suzuki Motor Corp. ASMC in June 2004--has significantly increased Suzuki cruiser sales, awareness and dealership traffic nationwide, says the company. 2004 fourth-quarter sales of Suzuki cruisers increased 33% over the same quarter in the previous year. ...
- Research articles 2005-04-04
- GM-Suzuki partnership grows
- General Motors Corp. and Suzuki Motor Corp. have reached an agreement that will allow Suzuki to produce variants of the new GM-designed global V-6 engine for use in future Suzuki cars and trucks. As part of the agreement, Suzuki will build both 3.2L and 3.6L engine variants at its...
- Research articles 2004-07-01
- Suzuki launches revival plan; Japanese brand has hired Italian company to refresh its lineup.(News)(Suzuki Motor Corp.)
- Byline: Wim Oude Weernink Suzuki aims to win back lost western European sales with fresh product launches and a new marketing program. Japan's fifth largest carmaker has teamed up with Italdesign to ensure that its cars - criticized as lackluster...
- Research articles 2004-04-19
- Suzuki boosts ad budget.(American Suzuki Motor Corp. will introduce a TV commercial for its Forenza)(Brief Article)
- Byline: Arlena Sawyers American Suzuki Motor Corp. will introduce a TV commercial for its Forenza in March, President Koichi Suzuki said after the make meeting. The company is increasing its advertising budget by 15 to 20 percent over 2005, a spokesman said....
- Research articles 2006-02-20
- Suzuki: Customer satisfaction must improve.(American Suzuki Motor Corp.)(Brief Article)(Statistical Data Included)
- American Suzuki Motor Corp. told dealers at the make meeting that the brand must do a much better job of handling customers. Gary Anderson, a Suzuki vice president, said Suzuki customer satisfaction scores are among the lowest in the industry, according to a J.D....
- Research articles 2002-02-04
- Suzuki renames cruisers.
- LAS VEGAS, Nev. -- American Suzuki Motor Corp. decided after three years of coast to coast focus groups it didn't have much equity in its cruiser names. There wasn't any consistency in their use by consumers and there was a lot of confusion about what all the...
- Research articles 2004-06-28
- Suzuki: We Don't Just Market Cycles; Episodic campaign aims to extend bike attributes to brand's other vehicles.(News)
- Byline: JEAN HALLIDAY jhalliday@crain.com Suzuki sells cars too. Owning up to the fact that it's best-known as a motorcycle brand, American Suzuki Motor Corp., for the first time since it began marketing both cars and cycles here in 1986,...
- Research articles 2006-10-09
- Suzuki Motor Corp. Beijing Office.(2007 Guide to China's Auto Market)
- Byline: Lan Lan Room 502, Beijing Fortune Building, No. 5 Dongsanhuan Bei Road Chaoyang District, Beijing 100004, P.R. China (86) 10-6590-8040, www.suzuki.com Top executive: Kunihisa Matsubara, general manager Suzuki Motor...
- Research articles 2007-05-14
- Suzuki Motor Corp. Beijing Office.(2007 Guide to China's Auto Market)
- Byline: Lan Lan Room 502, Beijing Fortune Building, No. 5 Dongsanhuan Bei Road Chaoyang District, Beijing 100004, P.R. China (86) 10-6590-8040, www.suzuki.com Top executive: Kunihisa Matsubara, general manager Suzuki Motor Corp. is known for its...
- Research articles 2007-05-14
- Suzuki Auto Appoints New Vice President of Dealer Development
- Industry Veteran to Strengthen Growing Dealer Body BREA, Calif. -- As part of its continuing effort to strengthen its U.S. operations, American Suzuki Motor Corp. today announced that Tom Lynch has joined its executive automotive team as vice president of dealer development. In this newly created position, Lynch will...
- Research articles 2007-10-01
- 'Square' Is Hip for Suzuki's New Westminster Dealership
- Cheesecake Factory Build Tops Brea Mall Work; La Habra: No Asian Mall for Super K Site DaimlerChrysler AG's electric cars are out at Quality Car Co. in Westminster. In are Suzuki autos. Quality Car, which had been selling Daimler's funky, golf cart-like Global Electric Motorcars, has signed on...
- Research articles 2004-08-09
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