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	<title><![CDATA[swa Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/swa.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to swa]]></description>
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		<title><![CDATA[Southwest bids more than $170 million for Frontier]]></title>
		<link><![CDATA[http://industry.bnet.com/travel/news-analysis/southwest-bids-170-million-frontier/7020/]]></link>
		<description><![CDATA[Southwest Airlines yesterday confirmed its submission of a binding cash offer worth more than $170 million to acquire Denver rival Frontier Airlines, which now will be sold at auction because Republic Airways Holdings also has placed a bid. When announcing its nonbinding interest in late July, SWA said its offer...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Mon, 10 Aug 2009 23:07:27 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/jordan+co..html"><![CDATA[Jordan Co.]]></category>
		<category domain="http://resources.bnet.com/topic/republic+corp..html"><![CDATA[Republic Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/southwest+airlines+co..html"><![CDATA[Southwest Airlines Co.]]></category>
		<category domain="http://resources.bnet.com/topic/frontier+airlines+inc..html"><![CDATA[Frontier Airlines Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">LUV</category>
		<category domain="tickers">LUV</category>
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		<title><![CDATA[Southwest's Fee-Fighting Marketing Efforts]]></title>
		<link><![CDATA[http://www.bnet.com/5208-14066-0.html?forumID=1&threadID=3042&messageID=14269&start=0]]></link>
		<description><![CDATA[Southwest's Fee-Fighting Marketing EffortsRE: Southwest's Fee-Fighting Marketing EffortsThis article missed the boat completely.  It appears this author had no idea as to how and why Southwest can run a marketing campaign like this.  Southwest pre purchased their gasoline through 2010.  They are not facing the same pricing...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Thu, 07 Aug 2008 13:41:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing research]]></category>
		<category domain="http://resources.bnet.com/topic/swa.html"><![CDATA[SWA]]></category>
		<category domain="http://resources.bnet.com/topic/fee-fighting+marketing+efforts.html"><![CDATA[Fee-Fighting Marketing Efforts]]></category>
	</item>
	<item>
		<title><![CDATA[To Get Attention, You Need to Take Chances]]></title>
		<link><![CDATA[http://www.bnet.com/5208-13543-0.html?forumID=1&threadID=1736&messageID=7715&start=0]]></link>
		<description><![CDATA[To Get Attention, You Need to Take ChancesCEO As Drag QueenThe Southwest CEO's old-time publicity stunt got ink, and New York Times ink at that.  But what positive message about the airline's cities served, safety, on-time arrivals, flyer amenities, ticket prices, or other marketing factors did the photo convey?...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Sun, 17 Feb 2008 12:32:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/swa.html"><![CDATA[SWA]]></category>
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	<item>
		<title><![CDATA[Sidewall Metrology Expects Clear Sailing to 32 nm.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4329/is_200703/ai_n18874780]]></link>
		<description><![CDATA[Alexander E. Braun, Senior Editor      As technology progresses from node to node, metrology standbys such  as AFM, CD-SEM and scatterometry continue to meet measurement  requirements.      As semiconductor technology evolves toward the 32 nm node, there is  some...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 01 Mar 2007 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/3d.html"><![CDATA[3D]]></category>
		<category domain="http://resources.bnet.com/topic/cd.html"><![CDATA[CD]]></category>
		<category domain="http://resources.bnet.com/topic/clear.html"><![CDATA[Clear]]></category>
		<category domain="http://resources.bnet.com/topic/performance.html"><![CDATA[performance]]></category>
		<category domain="http://resources.bnet.com/topic/swa.html"><![CDATA[SWA]]></category>
		<category domain="http://resources.bnet.com/topic/technology.html"><![CDATA[technology]]></category>
		<category domain="http://resources.bnet.com/topic/undercut.html"><![CDATA[undercut]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Meeting reports.(GROUND CLUTTER)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4837/is_200608/ai_n17806707]]></link>
		<description><![CDATA[In July, I spoke in Reno for the 60th annual conference of the  Southwest Chapter of the American Association of Airport Executives  SWAAAE. Two days later I was in the Chicago area for a meeting of Air  BP regional managers. Both were impressive meetings.   ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 01 Aug 2006 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/bp+plc.html"><![CDATA[BP Plc]]></category>
		<category domain="http://resources.bnet.com/topic/leslie.html"><![CDATA[Leslie]]></category>
		<category domain="http://resources.bnet.com/topic/southwest+airlines+co..html"><![CDATA[Southwest Airlines Co.]]></category>
		<category domain="http://resources.bnet.com/topic/swa.html"><![CDATA[SWA]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">LUV</category>
		<category domain="tickers">LUV</category>
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		<title><![CDATA[Generating breakthrough growth in mature markets: can Southwest Airlines, Starbucks and P&G teach you how to sell more paint?]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb053/is_8_10/ai_n29204070]]></link>
		<description><![CDATA[Generating major new, total-market growth in mature markets is rarely pursued, but exceptionally rewarding and profitable. Yet, making it happen, though never trivial, is much more feasible than is widely understood. It can be done by applying a realistic market-focused approach, based on three principles:  * Deeply understand what...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 01 Aug 2005 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/procter+%2526+gamble+co..html"><![CDATA[Procter & Gamble Co.]]></category>
		<category domain="http://resources.bnet.com/topic/southwest+airlines+co..html"><![CDATA[Southwest Airlines Co.]]></category>
		<category domain="http://resources.bnet.com/topic/starbucks+corp..html"><![CDATA[Starbucks Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/swa.html"><![CDATA[SWA]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">LUV</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SBUX</category>
		<category domain="tickers">PG,LUV,SBUX</category>
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		<title><![CDATA[Adopting an SWA attitude: how can c-store retailers learn from Southwest Airlines?(ThePersonnelTouch)(Southwest Airlines )]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4898/is_200406/ai_n18006120]]></link>
		<description><![CDATA[A LOT CAN BE SAID ABOUT SOUTHWEST Airlines, and usually is, and for  good reason. The most distinguishing characteristic of Southwest is its  employees, who are friendly, funny, considerate and provide exceptional  service. It also doesn't hurt that SWA  A LOT CAN BE SAID ABOUT SOUTHWEST...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 01 Jun 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/southwest+airlines+co..html"><![CDATA[Southwest Airlines Co.]]></category>
		<category domain="http://resources.bnet.com/topic/swa.html"><![CDATA[SWA]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">LUV</category>
		<category domain="tickers">LUV</category>
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		<title><![CDATA[Safety at Southwest Airlines]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0UBT/is_4_16/ai_82268772]]></link>
		<description><![CDATA['Conduct Flight Operations with the Greatest Safety'  Interview with Mark Clayton  Director of Flight Safety  Overview: Southwest Airlines [LUV] is the fourth-largest U.S. domestic carrier in terms of passengers boarded.  The airline operates more than 2,700 flights daily with an all-B737 fleet of  more than...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 28 Jan 2002 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/southwest+airlines+co..html"><![CDATA[Southwest Airlines Co.]]></category>
		<category domain="http://resources.bnet.com/topic/swa.html"><![CDATA[SWA]]></category>
		<category domain="http://resources.bnet.com/topic/training.html"><![CDATA[training]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">LUV</category>
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		<title><![CDATA[Power shift : President Bush should clamp down on the Bureau of Land Managers]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0DUJ/is_6_105/ai_n27567351]]></link>
		<description><![CDATA[Last October, I mentioned that if George W. Bush was elected president, telcos who require federal land rights of way could expect to see moderation of the hard line now experienced with the Bureau of Land Managers BLM. BLM has made our lives miserable for too long. Why, you say?...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 01 May 2001 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/construction.html"><![CDATA[Construction]]></category>
		<category domain="http://resources.bnet.com/topic/government.html"><![CDATA[Government]]></category>
		<category domain="http://resources.bnet.com/topic/manufacturing.html"><![CDATA[Manufacturing]]></category>
		<category domain="http://resources.bnet.com/topic/president.html"><![CDATA[president]]></category>
		<category domain="http://resources.bnet.com/topic/swa.html"><![CDATA[SWA]]></category>
		<category domain="http://resources.bnet.com/topic/u.s.+congress.html"><![CDATA[U.S. Congress]]></category>
		<category domain="http://resources.bnet.com/topic/utah.html"><![CDATA[Utah]]></category>
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		<title><![CDATA[Let Spirit Guide Leadership - human resources management]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0FXS/is_2_79/ai_59579677]]></link>
		<description><![CDATA[When Libby Sartain chose a profession in human resources, she was following her heart--taking her natural interest in organizational behavior and turning it into a career. It only seems fair that she landed at Southwest Airlines, an organization that also relies on its heart--which it recognizes as its employees. For...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 01 Feb 2000 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/hrm.html"><![CDATA[HRM]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[leadership]]></category>
		<category domain="http://resources.bnet.com/topic/southwest+airlines+co..html"><![CDATA[Southwest Airlines Co.]]></category>
		<category domain="http://resources.bnet.com/topic/swa.html"><![CDATA[SWA]]></category>
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