Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Sway by Ori Brafman and Rom Brafman |Book Brief
- Why do rational people make irrational decisions? Authors Ori and Rom Brafman have collected stories from fields such as science, sports, aviation, and music that highlight the psychological forces at work that can sway our behavior.
- Videos 2008-05-19
Additional Resources
- SWAY Studio Revs Up Robots for New Hyundai Commercial
- A tribute to Hyundai's new facility in Alabama where over 300 robots touch the car as it goes through production; SWAY Studio brings energy, precision, dance and music to astonishing levels in the new Hyundai Santa Fe commercial. SWAY Studio's talented character animators unite the performance of a professionally choreographed...
- Research articles 2006-09-20
- Tobacco case delay seen after death of lead judge; ad groups hoped for quick ruling to sway Congress on regulation.(Donald S. Russell)
- The death last week of the lead judge hearing an appellate court challenge of Food & Drug Administration tobacco ad rules may have a major impact on ad groups' hopes for a quick ruling that would sway congressional consideration of tobacco issue The death last...
- Research articles 1998-03-02
- Sway by Ori Brafman and Rom Brafman |Book Brief
- Sway by Ori Brafman and Rom Brafman |Book BriefRE: Sway by Ori Brafman and Rom Brafman |Book BriefExcuse me but according to http://en.wikipedia.org/wiki/Tenerife_disaster the causes of the of Capt. Jacob Van Zanten Tinerife disaster are different from the ones mentioned in this presentation. Can you please clarify which is...
- Discussion threads 2008-08-13
- Target Influencers to Sway Business-to-Business Sales
- Business-to-business marketers, like their counterparts in the consumer sector, know the effectiveness of database marketing in communicating with decision makers. What they may overlook is the key role of influencers in the business-to-business buying decision. Influencers include individuals who can affect a marketer's sales results and help find prospects within...
- White papers 2004-10-03
- Cola wars: Burger King switches from Pepsi to Coke; cost, Pepsico's rival concepts sway decision
- COLA WARS Burger King switches from Pepsi to Coke; cost, Pepsico's rival concepts sway decision
- Research articles 1990-05-14
- Guy Kawasaki Interviews "Sway" Authors on the Meltdown
- In this podcast, Guy Kawasaki interviews the authors of Sway: The Irresistible Pull of Irrational Behavior. Ori Brafman, a well-known organizational theorist and his brother, psychologist Rom Brafman, have together developed compelling theory about irrational behavior and its role in decision making. Here they talk about how irrationality affects the...
- Blog posts 2008-10-09
- [ Chamberlain's unmatched feats sway C-J voters ]
- Chamberlain's unmatched feats sway C-J voters Photo illustration by EARL RICHARDSON/The Capital-Journal Philadelphia native Wilt Chamberlain went on to become a Harlem Globetrotter and an NBA legend after he finished his playing career at Kansas in 1958. A readers' poll voted him the state's greatest athlete....
- Research articles 2002-08-18
- Airlines workers wage campaign to sway Sen. Inhofe
- Southwest Airlines held an employee letter-writing campaign in Oklahoma City Thursday to try to sway U.S. Sen. Jim Inhofe from legislation to close a Dallas airport. Inhofe recently submitted Senate Bill 1425 to shut down all commercial traffic at Love Field Airport on the basis that it would...
- Research articles 2005-07-29
- Bush: Iraq violence aims to sway US public
- WASHINGTON AFP — US President George W. Bush blamed the steep spike in violence in Iraq partly on efforts by insurgents and terrorists to sway the US public three weeks before key legislative elections. Bush said the rise in US casualties in the unpopular war was to be expected because...
- Research articles 2006-10-20
- Dole, Kemp Fail to Sway Jews As Church-State Issues Loom
- Ira Stoll Forward 11-08-1996 Dole, Kemp Fail to Sway Jews As Church-State Issues Loom. WASHINGTON -- The election of 1996 over and done with, both Republicans and Democrats are declaring victory, as the re-election of President Clinton and the return of a...
- Research articles 1996-11-08
- Anti-Indian forces sway one Northeast election, fail to dent two others
- Adams, Jim Indian Country Today Lakota Times 11-15-2000 Anti-Indian forces sway one Northeast election, fail to dent two others By Jim Adams TODAY STAFF Indian issues impacted several Northeast elections, but with mixed results. Local hostility...
- Research articles 2000-11-15
- Toyota's diversity plan could sway Big Three
- Michigan Chronicle 08-28-2001 Toyota's diversity plan could sway Big Three Toyota's announcement that the company will spend $7.8 billion to boost its commitment to diversity could put more pressure on the Big Three amid slumping car sales, said one industry insider. ...
- Research articles 2001-08-28
- Fans won't sway me over Heinze, says Ferguson
- MANCHESTER, England AFP — Sir Alex Ferguson has insisted that the growing animosity from Manchester United's supporters towards Gabriel Heinze will not sway his decision over whether to select the transfer-seeking Argentinian defender. Heinze, 29, is set for a Premier League hearing on Monday that will clarify whether or...
- Research articles 2007-08-18
- Lobbyists Try to Sway Florida Lawmakers as Vote on Litigation Bill Nears.
- Knight Ridder/Tribune Business News Apr. 30 -- TALLAHASSEE, Fla. -- A crush of trial lawyers and business interests launched frantic lobbying efforts late Thursday in a last-minute attempt to sway Senate votes on a Republican-led effort to shield corporations from costly lawsuits. ...
- Research articles 1999-04-30
- Neighborhood restaurants on the go: bistros, cafes, pubs, taverns hold sway
- Neighborhood restaurants on the go: Bistros, cafes, pubs, taverns hold sway The casualization of the restaurant industry is coming to fruition in varied forms, but the trend might better be called personalization. How else can we explain the rise of neighborhood taverns, which achieve more than half their...
- Research articles 1991-03-18
- A red line in the sand. (Coca-Cola's efforts to penetrate PepsiCo's market share in Saudi Arabia)
- COCA-COLA executives like to point out that their fizzy drink outsells Pepsi's by three to one outside North America. But what about Saudi Arabia? The underdog has held sway there for a generation; Coke is known as "red Pepsi" and the world'sCOCA-COLA executives like to point out...
- Research articles 1994-10-01
- Idea situations: ideas are premium products in an industry gone mad on formatable shows. Janine Stein and Chris Forrester track the creative process. (Formats).
- If imagination has it right, somewhere in the bowels of television production houses big and small, in a thief-proof room filled with New New Things that might indicate which way TV audiences will sway next, a team of people chosen for their specia If...
- Research articles 2002-10-01
- Put public's interest first.(Viewpoint)(campaign finance law)
- Byline: Alair Townsend The following is the second of two columns adapted from the Horan lecture given for Manhattan College by Alair Townsend. Money holds powerful SWAY in Albany. The public good often gets trampled in the scramble for campaign Byline:...
- Research articles 2003-11-03
- Congress and Supreme Court's property rights ruling.(Brief Article)
- The Supreme Court's recent ruling affirming that local governments can seize private property for economic development won't hold much sway. Outrage over it is forging an unusual congressional alliance, bringing together conservative Republicans, lo The Supreme Court's recent ruling affirming that local governments can...
- Research articles 2005-07-08
- << Previous
- page 1 of 1
- Next >>
