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- SWOT Team Addresses MarCom Breakdown
- In today's global economy, companies have locations all over the world. Communicating effectively between offices can be a challenge. Even when the company is profitable, if the formal business and marketing practices are weak or too unstructured that profitability may not last forever. This article tackles internal communications. The SWOT...
- White papers 2003-10-21
Additional Resources
- Conducting a SWOT Analysis
- SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) is a well-established means of thinking critically about a business, its resources, and its environment. Doing an analysis of this type is a good way to assess a business and its markets; it can also help potential investors decide whether their investment dollars...
- Articles 2007-07-03
- How to Gather Competitive Research
- To formulate an effective corporate strategy, it's essential to understand two basic questions: What is your company doing, and what are your competitors doing? Establish the Strategic Problem Goal: Define your question before you begin the search for answers. Developing a competitive strategy...
- Articles 2007-03-28
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