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- SyFy Lends Itself Not to Sci-Fi, But Syphilis Jokes
- Perhaps you read yesterday in The New York Times that NBC Universal's SciFi Channel is renaming itself SyFy. But that's only the half of it. One day later, the tweeters have spoken, and it's clear more research should have been done before Sci Fi floated the new name. Welcome to...
- Blog posts 2009-03-17
- SyFy's Dave Howe Discusses New Brand, But Not Wrestling
- The Sci Fi Channel's own blog post about its planned name change to SyFy now has almost 1000 mostly negative comments and more than 1500 Diggs. But, in case you were wondering if there really was a rationale for what looks to be a reviled name change, I found a...
- Blog posts 2009-03-19
- Landor Distances Itself From SyFy Name
- As you may have noticed, we've been having loads of fun here at BNET Media regarding Sci-Fi Channel's, um, interesting decision to rename itself SyFy. The new name â€" which some have compared to a certain sexually-transmitted disease â€" has met with puzzlement, to say the least. As this post...
- Blog posts 2009-03-30
- Syfy Will Live, Despite Your Syphilis Jokes
- I'm ready to stick my neck out and say that, as much as Sci Fi Channel devotees derided the network's planned name change to Syfy, the quirky new name will not die a death akin to what happened to Tropicana's recently redesigned juice carton. Sorry, my friends, but Syfy will...
- Blog posts 2009-04-14
- Whatever You Think of Syfy, Get Ready for Free, Uh, Wyfy
- In the annals of media property makeovers, I can't remember any that look as expensive as SCI FI Channel's changeover to SyFy, which was met with loads of negative online commentary when it was first announced several months ago. I don't know the dollar figure on the media buys, but...
- Blog posts 2009-06-22
Additional Resources
- Rebrand Sci Fi to Syfy: Bonehead Move
- Once again, brand-oriented marketing is flushing money down the toilet. This time it's so ridiculous it defies belief: NBC is renaming the Sci Fi channel "Syfy." In other words, they're replacing a name that describes the product they sell with a nickname for venereal disease. The...
- Blog posts 2009-03-17
- NBC Universal revamps its global pay-TV network
- NBC Universal said it was making a "multi-million dollar investment" in the repositioned portfolio of five brands. Each channel name and logo has been designed to build upon the parent company's Universal brand. Universal Channel will be its flagship entertainment channel, while 13th Street Universal will air drama. Studio Universal...
- News items 2009-10-05
- Time Warner Cable Tries Its Own Version Of TV Everywhere
- Some more details on Time Warner Cable’s TV Everywhere push, announced this morning, but calling it a trial still lets the cable operator avoid the hard questions like when it will be more than a gimmick available to a relative handful of subscribers, whether programmers will let their shows...
- External links 2009-08-27
- Is Jay Leno Not Worthy of Primetime Prices, and Other Notes from the Upfront That Isn't
- While seemingly everyone in the TV and media buying communities sits around waiting for the upfront ad sales market to start, I'm finally seeing some hints that NBC won't exactly get primetime rates for its new 10 p.m. "The Jay Leno Show," which breaks from the broadcast tradition by putting...
- Blog posts 2009-07-06
- Ben Silverman Out, Gaspin In at NBCU Is News Only If You Weren't Paying Attention
- You shouldn't have exactly fallen out of your chair this morning upon the news that NBC Universal Entertainment co-chairman Ben Silverman was leaving the job. The network has dropped so far in the ratings that a changing of the guard was all but inevitable. As The New York Times' Brian...
- Blog posts 2009-07-27
- Comcast & NBCU: A List of Content Assets
- With more reports about Comcast (NSDQ: CMCSA) and NBC Universal (NYSE: GE) talks about a content combination, thought it would make sense to lay out the content assets that both companies own; NBCU’s assets are well known, Comcast’s gets a bit lost in its cable giant image:Comcast:—E! Entertainment Television—The...
- External links 2009-10-01
- Murdoch ahead in race for Travel Channel
- Rupert Murdoch's News Corp has taken the lead in the $800m-plus auction for the Travel Channel, in a twist to a process that has underscored the revival in media moguls' confidence on the industry outlook.Cox Communications, which is looking to sell a controlling stake of about 65 per cent,...
- News items 2009-10-21
- Mashable's Weekly Guide to Events in Social Media
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-10-26
- 8 Things You Should Know About TV Everywhere
- DENVER (AdAge.com) -- Since Time Warner CEO Jeff Bewkes made headlines in March by unveiling plans for an industry-wide initiative called TV Everywhere, a variety of labels have been attached to it -- "a Hulu for cable," "online authentication," among them. But two panels at the Cable & Telecommunications Association...
- News items 2009-10-27
- Mashable's Weekly Conference Guide to Everything Social Media
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-11-02
- BMW Pumps Diesel in a Big Way
- NEW YORK For many Americans who came of age in the ‘70s, diesel is a dirty word, redolent of grimy exhaust fumes and percussive knocking in the engine block. While diesel-powered vehicles enjoyed a brief surge of popularity during the 1979 oil crisis, the soot and noise outweighed any savings...
- News items 2009-08-10
- Time Warner Cable Testing Online TV
- Time Warner Cable announced Thursday it is working with a number of networks to provide its customers with more online access to programming. The networks involved in the upcoming trials of TV Everywhere include TBS, TNT, HBO, CBS, Syfy, BBC America, AMC, WE tv, Sundance Channel, Discovery and the Smithsonian...
- News items 2009-08-27
- Time Warner Cable, Verizon to Test TV on the Web
- NEW YORK (Reuters) - Second-largest U.S. cable operator Time Warner Cable Inc and Verizon Communications Inc said on Thursday they have joined a trial with major media companies to offer television shows on the Web to paying subscribers. Networks participating in Time Warner Cable's 'TV Everywhere' trial include General Electric...
- News items 2009-08-27
- Time Warner Cable, Verizon Trial Paid 'Net TV
- NEW YORK (Reuters) - Second-largest U.S. cable operator Time Warner Cable Inc and Verizon Communications Inc said on Thursday they have joined a trial with major media companies to offer television shows on the Web to paying subscribers. Networks participating in Time Warner Cable's 'TV Everywhere' trial include General Electric...
- News items 2009-08-27
- Mashable's Weekly Conference and Event Guide
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-11-09
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