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	<title><![CDATA[syfy Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to syfy]]></description>
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		<title><![CDATA[Whatever You Think of Syfy, Get Ready for Free, Uh, Wyfy]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10002800/whatever-you-think-of-syfy-get-ready-for-free-uh-wyfy/]]></link>
		<description><![CDATA[In the annals of media property makeovers, I can't remember any that look as expensive as SCI FI Channel's changeover to SyFy, which was met with loads of negative online commentary when it was first announced several months ago. I don't know the dollar figure on the media buys, but...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 22 Jun 2009 07:27:46 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/sci-fi+channel.html"><![CDATA[Sci-Fi Channel]]></category>
		<category domain="http://resources.bnet.com/topic/sanmina-sci+corp..html"><![CDATA[Sanmina-SCI Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/syfy.html"><![CDATA[Syfy]]></category>
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		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
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		<title><![CDATA[Syfy Will Live, Despite Your Syphilis Jokes]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10001754/syfy-will-live-despite-your-syphilis-jokes/]]></link>
		<description><![CDATA[I'm ready to stick my neck out and say that, as much as Sci Fi Channel devotees derided the network's planned name change to Syfy, the quirky new name will not die a death akin to what happened to Tropicana's recently redesigned juice carton. Sorry, my friends, but Syfy will...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 14 Apr 2009 06:49:39 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
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		<title><![CDATA[Landor Distances Itself From SyFy Name]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10001494/landor-distances-itself-from-the-syfy-name/]]></link>
		<description><![CDATA[As you may have noticed, we've been having loads of fun here at BNET Media regarding Sci-Fi Channel's, um, interesting decision to rename itself SyFy. The new name â€" which some have compared to a certain sexually-transmitted diseaseÂ  â€" has met with puzzlement, to say the least. As this post...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 30 Mar 2009 08:33:18 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/sci-fi+channel.html"><![CDATA[Sci-Fi Channel]]></category>
		<category domain="http://resources.bnet.com/topic/syfy.html"><![CDATA[SyFy]]></category>
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		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
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	<item>
		<title><![CDATA[SyFy's Dave Howe Discusses New Brand, But Not Wrestling]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10001361/syfys-dave-howe-discusses-new-brand-but-not-wrestling/]]></link>
		<description><![CDATA[The Sci Fi Channel's own blog post about its planned name change to SyFy now has almost 1000 mostly negative comments and more than 1500 Diggs. But, in case you were wondering if there really was a rationale for what looks to be a reviled name change, I found a...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 19 Mar 2009 11:20:46 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
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		<title><![CDATA[SyFy Lends Itself Not to Sci-Fi, But Syphilis Jokes]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10001337/syfy-lends-itself-not-to-sci-fi-but-syphilis-jokes/]]></link>
		<description><![CDATA[Perhaps you read yesterday in The New York Times that NBC Universal's SciFi Channel is renaming itself SyFy. But that's only the half of it. One day later, the tweeters have spoken, and it's clear more research should have been done before Sci Fi floated the new name. Welcome to...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 17 Mar 2009 10:35:32 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/sci-fi+channel.html"><![CDATA[Sci-Fi Channel]]></category>
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		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
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