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- WPP Rebranding Da Vinci to Synarchy: Dumb Move or Dumbest Move?
- My colleague David Weir has an excellent run down on the deal between WPP and Yahoo's online ad exchange (two failing giants huddling together in the cold, cold night from what I can tell). But the story out of WPP that's really lighting up the ad blogosphere is their decision...
- Blog posts 2008-05-16
Additional Resources
- WPP'S 'Synarchy' name choice sparks sneers; Blogosphere abuzz with criticism over roots of controversial word.(News)(WPP Group USA Inc.)
- Byline: RUPAL PAREKH Wpp group's decision to choose Synarchy as the likely name for the new agency being built to handle its Dell account prompted anarchy in the blogosphere. As Ad Age reported May 13, WPP and its branding, firm...
- Articles 2008-05-19
- Donna Brunero. Britain's Imperial Cornerstone in China: The Chinese Maritime Customs Service, 1854-1949.(Book review)
- Donna Brunero. Britain's Imperial Cornerstone in China: The Chinese Maritime Customs Service, 1854-1949. Routledge Studies in the Modern History of Asia 36. London & New York: Routledge, 2006. xvi, 200 pp. Hardcover $120.00, ISBN 0-415-32619-2. In the 1950s John King Fairbank argued that...
- Articles 2006-09-22
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