BNET Industries
Last Fiscal Year Sales:$17.5M
- Private
- US
Dow Jones Description
Since 1981, SYNERGISTICS Research Corporation has been the leading provider of syndicated consumer and small business marketing research intelligence for the financial services industry. We specialize in examining timely issues related to investments, insurance, credit and debit cards, transaction accounts, and loan and home equity credit products, as well as delivery systems including branches, telephone systems, direct mail, ATMs, and PC and Internet innovations. Our integrated package of research and strategic analysis combined with our extensive experience in the financial services area can help you market competitive and profitable products, services, and systems. In addition, our custom research services can assist clients with proprietary product design, positioning strategies, customer satisfaction and service quality evaluations, and identifying target markets.
Number of Employees 7
Contact Information
2951 Flowers RD S Ste 230
Atlanta, Georgia 30341
1 404 237 3373
Peer Companies
NAICS Code Administrative Management and General Management Consulting Services: 541611
News & Analysis
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synergistics research corp. - All News and Analysis
Rate Negotiation — Credit Card Customers Hold the Strings, According to SYNERGISTICS RESEARCH CORP
- 2006-12-05
ATLANTA -- Credit card customers have gained the upper hand in negotiating rates, according to a recent research study by SYNERGISTICS RESEARCH CORP. entitled, Credit Cards: Marketing Warfare. The national Internet survey was conducted in September of 2006 with 1,000 cardholders age 18 or older. In the survey, one-third...
Synergistics Research Corp. (In Brief).(Brief Article)
- 2002-11-01
From the standpoint of name recognition, 529 college savings plans are doing well, says a new research report from Synergistics Research Corp. A national telephone survey of 1,008 parents and grandparents found that 40 percent of the respondents were aware of the existence of 529 plans,...
Synergistics Research Corp
- 2002-11-01
From the standpoint of name recognition, 529 college savings plans are doing well, says a new research report from Synergistics Research Corp. A national telephone survey of 1,008 parents and grandparents found that 40 percent of the respondents were aware of the existence of 529 plans, although fewer than 10...
Reaching women investors may be harder than it seems, according to a new study by Synergistics Research Corp
- 2002-09-01
REACHING WOMEN INVESTORS may be harder than it seems, according to a new study by Synergistics Research Corp. The study surveyed 800 women and 200 men with household Liquid assets of $50,000 or more. It concluded that only a third of the women surveyed reacted positively to marketing materials aimed...
SYNERGISTICS RESEARCH CORP.
- 2001-04-01
3384 Peachtree Road, N.E., Suite 125 Atlanta, GA 30326 Contact: David Smith Phone: (800) 423-4229 Fax: (404) 237-6470 E-mail: dsmith@src-co.com Web: www.synergisticsresearch.com Profile For 20 years, Synergistics Research Corp....
Consumer, Small Business Markets May Ignite.
- 1999-11-15
When evaluating the bank channel for insurance products and services, it's important to recognize that retail bank customers include not only consumers but also small businesses. Research by Synergistics Research Corp. indicates that a significant portion of both these important markets is likely to...
Monthly interest
- 1998-08-01
A survey developed by Office Team, a staffing service in Menlo Park, Calif., has found that company executives are spending more time in eternal telephone limbo than they did five years ago. According to the survey, the average executive spends 17 minutes on hold each day. In a similar...
Prepay? It's in the cards. (prepaid debit cards)
- 1994-04-01
A number of banks are offering prepaid cards that give travellers the opportunity to make multicurrency transactions. Both Visa International and MasterCard International plan to offer prepaid card programs to complement their debit card and credit card offerings. Industry research reveals that customers are willing to pay a small fee,...
Fee income spurs new debit strategies. (Bank Card Report) (Cover Story)
- 1991-09-01
After several false starts, the race for dominance of the debit card industry is finally under way. Until recently, there weren't enough fans to even justify such a race, but that's changing. The major bank card associations, Visa U.S.A. and MasterCard International, are actively...
- 1
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