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- Social Responsibility Done Right
- If you want your employees to think more highly of your company, start a corporate social responsibility program. According to a recent study, workers who believe their companies are socially responsible also believe that management has more integrity, the company is more competitive, and the employees are treated better. On...
- Blog posts 2007-06-05
- More Time Management Tactics For Busy PeopleÂ
- Article is about delegation and Time Management. Delegating is an important tactic, not only to help you with your workload, but also or developing staff, and creating an atmosphere of employee empowerment. The critical component of delegating is to make sure each employee knows his/her degree of autonomy and authority....
- White papers 2003-01-01
- Strategies & Tactics: Peer-To-Peer & Viral Marketing
- This presentation explains strategies & tactics for peer-to-peer & viral marketing.
- Presentations 2007-01-22
- Marketing Is Work
- At the end of the day, most marketers are internally driven. One-on-one recognition from management demonstrating an understanding of the marketer's strategies and tactics and how they directly influenced the product's success is the most rewarding. Since the marketer doesn't actually implement many of the tactics, the key is to...
- White papers 2007-12-01
- How Effectively Do You Influence?
- Influence effectiveness depends on a combination of factors including: choice of influence tactic, skill at using the tactic, the organizational power base, and the personal power base. This paper explains ten common influence tactics that people can use ethically which are legitimizing, logical persuading, appealing to friendship, socializing, consulting, stating,...
- White papers 2006-10-20
- Packaging Tactics That Sell
- Online selling strategies have evolved throughout the years. The internet, after all, is already in its second decade. People have smartened up on some selling tactics that, because of overuse, have become passé. There is a need to come up with new marketing techniques to provide a boost for any...
- White papers 2007-09-06
- What's Under The Surface When You Negotiate A Sales Deal?
- Many people think sales negotiations are about tactics and strategies. They are, but only on the surface. It's what's under the surface that determines whether negotiations work. It's a buyer's emotions and values that determine which tactics work and which don't, when to select certain tactics, and what style to...
- White papers 2008-01-01
- Technical Job Interview Tactic: Show And Tell
- If you have an upcoming job interview for a relatively technical job, then one interview tactic you may want to consider using is the show and tell tactic. The cornerstone of this tactic lies in the finding that interview panels are more affected by candidate showing them what they have...
- White papers 2009-03-22
- Overcoming Interview Shyness
- Are you afraid of striking a conversation and mostly left tongue-tied during interviews? You try to get comfortable but feel that your mouth is parched; and you are torn between breaking into tears and rushing to the washroom. Do you have trouble giving even your introduction during interviews, which is...
- White papers 2009-05-12
- Embargoes Are Still Alive and Kicking
- The results of our poll on the use of embargoes are in, and it's pretty evenly split between people who think embargoes are history and people who still think they have value as a PR tactic. That means that for the time being, embargoes are still with...
- Blog posts 2008-08-21
- More Time Management Tactics for Busy People
- Delegating is an important tactic, not only to help a person with his work load, but also or developing staff, and creating an atmosphere of employee empowerment. The critical component of delegating is to make sure each employee knows his/her degree of autonomy and authority. If parties are not clear,...
- White papers
- What Do PR Clients Really Want, & Why?: Sound Strategies and Tactics Lead to Satisfied Ends
- It's not unusual for clients of service providers to insist that their budget dollars be quickly applied to a variety of flashy tactics. Yet, when pressed, many acknowledge that what they really want for their money is visible, end-game change. This is especially true in public relations where clients often...
- White papers
- Neutralising Manipulative Negotiation Tactics
- Prior to the 1980's, many companies focused their negotiation training on tactics London, Birmingham, Manchester. Although the tactics presented in this paper will yield a short term result, the authors' don't advocate their use in a business context. The reason the authors' don't advocate their use is due to both...
- White papers
- Tactics for Integrated Communication: Public Relations and Marketing Communications
- This article is about the Ron Smith's suggestions for specific tactics of communication that can be used in planning a comprehensive program for integrated communication. These tactics are grouped into four broad categories -- personal communication tactics, organizational media tactics, news media tactics, and advertising and promotional media tactics ...
- White papers 2002-01-01
- Tactics for Deflation
- This basically deals with the tactics adopted for deflation. The Fed has lowered interest rates. The President and Congress are going to cut taxes. The Nasdaq had rebounded. Along this various tactics which has been adopted for investment deflation includes bonds, gold and silver.
- White papers 2001-01-01
- Authority Limits
- The essence of authority limits is that the negotiator lacks the authority to conclude a final agreement - or claims that he or she lacks that authority. In fact, there are three possibilities. The article asserts on many uses for the authority limit tactic. There are two caveats that apply...
- White papers 2003-01-01
- When Tactics Are Not Enough
- Your public relations people are busy. The buzz is all about hits on a radio show or mentions in a newspaper column. Or, which to do first, the trade show exhibit or the video clip. All useful tactics, but hardly the detailed planning needed to REALLY do something about the...
- White papers 2003-09-12
- Organizational Layers
- Strategy of an organization is the roadmap towards attainment of its long term goals and objectives. Organizational strategy consists of planning, organizing, execution, and control activities. The three organizational layers are strategy, tactics, and operations. Strategy comprises of setting competitive goals. Tactics is planning the direction to achieve the strategic...
- Presentations 2003-01-01
- Foreign Exchange Market Intervention: Methods and Tactics
- This paper focuses on the methods and tactics of foreign exchange market intervention with an emphasis on how the tactics of intervention can depend on intervention objectives and the environment. The paper highlights the main features of the survey responses provided by emerging market central banks on questions of the...
- White papers 2005-06-16
- 4 Dynamic Marketing Tactics
- Some of the simplest marketing tactics often produce the most profitable results. In this paper, the author discusses 4 examples that have proven highly effective for any business, which are to focus on a person's best prospects, pile on the benefits, make buying easy and to follow up - again...
- White papers
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