PHOENIX -- Phoenix Public Library announces its first-ever tagline: "Yours to Explore." The tag line appears on its Web site, phoenixpubliclibrary.org, and at all 14 branches and the main library.
Advertising slogans or taglines pushing sales of new products are great for getting a customer's attention as they often tangle and hold them hostage for a second or two. Some taglines catch the user's attention, but most are simply confusing, causing them to "Escape the trap"? and run away. The...
Why do taglines fail to be effective? Brandweek claims to have the three-part answer: Out of laziness, advertisers often just repeat what's written in the ad. Advertisers don't find the product's unique selling proposition and don't choose a tagline that epitomizes the brand. Sometimes, a tagline isn't...
Chicago--U.S. Cellular Corp. debuted a new company tagline, "We connect with you," supported by consumer and business-to-business advertising campaigns. The company said the tagline and multimedia campaigns highlight its focus on ensuring Chicago--U.S. Cellular Corp. debuted a new company tagline, "We connect with...
A tag line is the one or two line descriptor that often comes after a product logo or company name. It is one of those things that look simple but is not. Large companies pay advertising agencies a lot of money to develop tag lines for their companies and brands....
The unique quality that sets person apart from the herd is the brand. The essence -the fabric - runs through the operation. It speaks to consumers instantly about the nature of person service or product, their reputation, their commitment, their uniqueness. Once identified, one must be able to clearly communicate...
US-based technology lifestyle channel, TechTV, has launched a new tagline--"New Things. Turn Us On." The new line, launched in the US in August this year, is now being rolled out across the international services. Words like "infecti US-based technology lifestyle channel, TechTV, has launched...
Pioneer Corp. today debuts its global tagline, aimed at conveying the passion people experience with home entertainment: ``sound. vision. soul.'' The tagline was created by Omnicom Group's BBDO West, San Francisco, the agency of record for Pioneer El Pioneer Corp. today debuts its global tagline, aimed...
Discover Financial Services this week uncovers a new campaign and tagline, with fresh ads from Goodby, Silverstein & Partners, San Francisco. The new tagline, ``For the slightly smarter consumer,'' replaces ``There's always more to Discover,'' Discover Financial Services this week uncovers a new...
AS PART of an 11m [pounds sterling] investment in Unilever's Lynx brand in the UK, a provocative new ad is due to air this month, featuring the tag line 'spray more, get ... AS PART of an 11m [pounds sterling] investment in Unilever's Lynx brand in...
Court TV may file a cease-and-desist order against NBC for its use of a tagline in promotion spots for its highly anticipated new primetime series Law and Order: Crime and Punishment. The tagline for the series, "Real Trials, Real Drama - ...
[Dulles, Va.] "Life needs'' is the tagline for ads supporting the new AOL 9.0 version of AOL Time Warner's America Online. TV ads, part of a large multimedia effort for 9.0, break Aug. 18 from Omnicom Group's BBDO Worldwide, New York. Media spen [Dulles, Va.] "Life...
[basking ridge, n.j.] AT&T Corp. introduces a new tagline for its consumer business, ``Talk is Good,'' in a TV campaign breaking today from WPP Group's Y&R Advertising, New York. AT&T will air 18 TV spots in 12 markets, customizing produc [basking ridge, n.j.] AT&T Corp. introduces...
Pizza chain Papa John's must pay rival Pizza Hut $468,000 in damages for false advertising and take the tagline "Better ingredients, better pizza" off its storefronts and packaging, according to a January ruling. Pizza Hut sued Pap ...
New site delivers on brand promise; helps users 'get there' SPRINGFIELD, Mass., Sept. 29 /PRNewswire/ -- Massachusetts Mutual Life Insurance Company MassMutual today unveiled a new corporate Web site that offers an enhanced online user experience and delivers on the company's tagline, "We'll Help You Get Theresm."...
Rebranding focuses on building even stronger customer connections ANN ARBOR, Mich., Sept. 26 /PRNewswire/ -- Tom Rouse, President of NSK Corporation NSK, is proud to announce the launch of an exciting brand campaign, designed to stimulate customers' knowledge and understanding of NSK. The plan includes campaign activities...
- Yakult U.S.A. Inc. demonstrates that change does begin small - TORRANCE, Calif., Sept. 25 /PRNewswire/ -- This week Yakult U.S.A. Inc. announces the launch of a new TV advertising campaign for its signature probiotic product YakultR and introduces its new tagline "Change begins small.TM" The campaign...
Fresh Collateral, Website and Positioning Statement - "We're Into Building Things"- Further Align Company with Building, Architecture and Design Community ATLANTA, Sept. 24 /PRNewswire/ -- Function:, an integrated marketing agency that specializes in reaching the building, architecture and design community, announced today the launch of its new...
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