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- Make Them Want You
- Whether a person uses Takeaway Selling or not is a fundamental choice about how the person is going to go through his or her career, what kind of experience it's going to be for the person and for customers or clients. Takeaway Selling is actually win-win. Clients feel good about...
- White papers 2004-05-17
Additional Resources
- Three Tips for Selling Expensive Items in Tough Times
- The Find: It's a rough economy to be selling caviar and champagne, but if your product is not the cheapest option, there are still ways to persuade customers to buy. The Source: A post by Sherice Jacob on copywriting blog Copyblogger. The Takeaway: Right...
- Blog posts 2009-03-09
- Is Sales a Lost Art?
- The Find: One sales expert argues that the recession and the attendant lull in customer orders is bringing to light a long brewing crisis in salesmanship. The Source: Grant Cardone, entrepreneur and author of Sell to Survive, writing on the Huffington Post. ...
- Blog posts 2009-02-02
- RiskMetrics, ISS Appoint Oversight Boards
- Long accused of potential conflicts of interest, the former proxy service firm Institutional Shareholder Services has appointed an outside oversight board led by Arthur Levitt, the country's former top securities regulator. RiskMetrics Group, which bought ISS last year, announced the formation of the 12-person board last week....
- Blog posts 2008-09-08
- The Bank of New York Mellon Corporation Q3 FY07 Earnings Call Transcript
- Question-and-Answer SessionOperator Thank you. [Operator Instructions]. Our first question comes from Glenn Schorr with UBS. Please go ahead. Glenn Schorr - UBS Hey guys. Robert P. Kelly - Chief Executive Officer Good morning Glenn. Glenn Schorr - UBS so I guess it's...
- Earnings calls 2007-10-18
- Why Marketers Must Choose Between Passion and Pop
- The Find: Marketers must tune their products and message either to a mass-appeal "pop" audience, or to a smaller, more cult-like "passion" crowd. But never in between. The Source: Marketing guru Seth Godin's consistently thought-provoking blog. The Takeaway: Seth...
- Blog posts 2008-05-08
- Harvard's Anita Elberse: Forget the "Long Tail"
- The Find: One Harvard Business School professor crunches the numbers and comes up with a startling conclusion for those in the media biz: forget the long tail, aim for the occasional and old fashioned blockbuster. The Source: An alaysis of sales patterns in the music and home-video...
- Blog posts 2008-06-30
- Guy Kawasaki on "The Back of the Napkin"
- The Find: Got a complex business problem? Of course you have to run the numbers, but one author argues that you should also sit down with a pen and paper and spend some time doodling. The Source: An interview conducted by venture capitalist Guy Kawasaki with Dan...
- Blog posts 2008-08-05
- CEOs Need to Review Their Top Teams
- CEOs may strive constantly to improve their companies, but they often overlook a major problem area close to them -- their top management teams. Many top management teams, be they designated as an executive council or a C-Suite, often are dysfunctional but the boss doesn't realize it....
- Blog posts 2008-09-12
- Will the Meltdown Lead to Sox 2.0?
- The Find: One legal scholar reminds us that Sarbanes-Oxley was supposed to prevent market crashes like the currently unfolding disaster from happening and ponders whether the present turmoil will bring about a destructive Sox II. The Source: The Ideoblog of University of Illinois professor of law Larry...
- Blog posts 2008-09-24
- Biz Professor: GM-Chrysler Deal "Disastrous"
- The Find: GM and Chrysler are moving towards a merger according to news sources, but at least one expert sees the deal as a disaster in the making. The Source: The blog of Robert Salomon, associate professor of management at Stern School of Business, NYU....
- Blog posts 2008-10-17
- NYU Biz Prof: GM-Chrysler Deal Would Be "Disastrous"
- The Find: GM and Chrysler are moving towards a merger according to news sources, but at least one expert sees the deal as a disaster in the making. The Source: The blog of Robert Salomon, associate professor of management at Stern School of Business, NYU....
- Blog posts 2008-10-17
- Protectionism: Help or Hindrance for US Automakers?
- The Find: A short video on whether protectionist policies abroad have hurt the US automobile industry, and whether such measures here at home would help it. The Source: A video interview with Bruce Kogut, a professor at Columbia University's Graduate School of Business on Worldfocus, via the...
- Blog posts 2008-12-16
- Anderson: Get a New Job Every Three Years
- The Find: This week Chris Anderson uses his blog this week to proclaim his three-year rule: to stay fresh and master new skills, make a major change at work every three years. The Source: Anderson's Long Tail blog. The Takeaway: Best-selling author...
- Blog posts 2008-12-19
- Zappos' Hsieh: Hire and Fire Based on Cultural Fit
- The Find: The CEO of successful online retailer Zappos goes out on a limb and suggests employees should be hired and fired based on how they fit in with the company culture alone. The Source: An interview conducted by Seesmic founder Loic Le Meur with Zappos CEO...
- Blog posts 2009-02-11
- Podcast: China Can Teach Western Business to Do More with Less
- The Find: Chinese managers who have been selling to cash strapped consumers for years have some things to teach western business people about doing more with less during this downturn, says one old China hand in a recent podcast. The Source: An FT.com podcast with Professor...
- Blog posts 2009-02-17
- Recruiters' Top Resume Pet Peeves
- The Find: More than 500 recruiters specializing in placing executives weigh in on criteria that can make or break your resume. The Source: A survey commissioned by executive job search site TheLadders.com asking for the opinions of 564 recruitment professionals. The Takeaway: With...
- Blog posts 2009-03-03
- Congressman: Pay Every American a Carbon Dividend
- The Find: A bill soon to be introduced in Congress offers a bold proposal: pay every American a dividend from the profits from selling carbon emission permits. The Source: A post by Ben Jervey on GOOD Magazine's The New Ideal blog. The Takeaway: President...
- Blog posts 2009-03-11
- How to Quit: a Field Guide for Frustrated Employees
- The Find: Even in these tough economic times it's possible for managers with business experience to quit their job and start their own business, insists one expert. The Source: Venture capitalist and blogger Guy Kawasaki interviews Pamela Slim, author of Escape from Cubicle Nation, on the American...
- Blog posts 2009-05-05
- Five Persuasion Secrets of Slick Trial Attorneys
- The Find: Trial lawyers may be the much-maligned butt of endless jokes, but to convince juries to acquit their clients they need skills of persuasion that every manager could use â€" here are five of their secrets. The Source: Trial attorney Brian Clark writing on the blog...
- Blog posts 2009-06-11
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