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tarak modi

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Strategic Audit: Barnes & Noble
This article explains the strategic analysis and international management of Barnes & Noble. Barnes & Noble is the largest bookstore chain in the world. This brand name has superior brand recognition, which is a key factor in attracting customers to both their brick and mortar stores and their website. Its...
Tags: Brand, Audit, Barnes & Noble Inc., Tarak Modi, Branding, Web Site Development, Web Technology, Strategy, Marketing, Internet, Management
Case studies 2000-04-20
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