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	<title><![CDATA[target audience Resources | BNET]]></title>
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		<title><![CDATA[Matt Hill: Socializing eCommerce]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13721_23-198929.html]]></link>
		<description><![CDATA[Matt Hill is CEO of Shopit, a networking site where users can buy, sell and trade items, as well as promote themselves and their businesses.  Hill talks about the broad spectrum of services that makes his site unique and how he caters to his target audience.]]></description>
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		<pubDate>Fri, 25 Apr 2008 16:31:07 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/businesses.html"><![CDATA[businesses]]></category>
		<category domain="http://resources.bnet.com/topic/trade+items.html"><![CDATA[trade items]]></category>
		<category domain="http://resources.bnet.com/topic/sell.html"><![CDATA[sell]]></category>
		<category domain="http://resources.bnet.com/topic/users.html"><![CDATA[users]]></category>
		<category domain="http://resources.bnet.com/topic/networking+site.html"><![CDATA[networking site]]></category>
		<category domain="http://resources.bnet.com/topic/shopit.html"><![CDATA[Shopit]]></category>
		<category domain="http://resources.bnet.com/topic/web+technology.html"><![CDATA[Web Technology]]></category>
		<category domain="http://resources.bnet.com/topic/e-business.html"><![CDATA[E-business]]></category>
		<category domain="http://resources.bnet.com/topic/matt+hill.html"><![CDATA[Matt Hill]]></category>
		<category domain="http://resources.bnet.com/topic/ceo.html"><![CDATA[CEO]]></category>
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		<title><![CDATA[Category And Brand Management, Product Identification, And New-Product Planning]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=82274]]></link>
		<description><![CDATA[Product promotion is the process of informing, persuading, and reminding the target audience about the product on offer. A successful promotional strategy, with time, gives rise to a brand wherein some specific attributes of the product are institutionalized in the market. The product then becomes synonymous with the attributes. A...]]></description>
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		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product+promotion.html"><![CDATA[Product Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/villanova+university.html"><![CDATA[Villanova University]]></category>
		<category domain="http://resources.bnet.com/topic/brand+management.html"><![CDATA[Brand Management]]></category>
		<category domain="http://resources.bnet.com/topic/target+audience.html"><![CDATA[Target Audience]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[Using Integrated Marketing  To Build Your Brand]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=82284]]></link>
		<description><![CDATA[Product promotion is the process of informing, persuading, and reminding the target audience about the product on offer. A successful brand is the result of a painstaking promotional effort over substantial amount of time. The organization conveys a particular message about the product to the target audience. The target audience...]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/message.html"><![CDATA[Message]]></category>
		<category domain="http://resources.bnet.com/topic/product+promotion.html"><![CDATA[Product Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/stamats.html"><![CDATA[Stamats]]></category>
		<category domain="http://resources.bnet.com/topic/target+audience.html"><![CDATA[Target Audience]]></category>
		<category domain="http://resources.bnet.com/topic/integrated+marketing.html"><![CDATA[Integrated Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
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