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- How Mobile Apps Are Revolutionizing Advertising.
- The Success of Apple's iPhone app store has led to a stampede of brands creating games, services, and other applications as marketing tools. It's an entirely new medium for Madison Avenue, and it is quickly becoming a powerful way to influence consumers. ...
- Articles 2009-09-16
Additional Resources
- Editorial: Ogilvy's win should stand.(Brief Article)
- Rep. Bob Barr, R-Ga., was on target when he remarked that ``something is going on here that doesn't smell right.'' His comment came during a hearing July 26, where he defended his crusade against WPP Group's Ogilvy & Mather Worldwide. But any aro Rep. Bob Barr,...
- Research articles 2002-08-05
- The Week; Protesters target agency clients.(Briefs)
- A group protesting ad agencies' diversity practices plans to target agency clients, including American Express Co. After picketing headquarters of WPP Group's Ogilvy & Mather Worldwide last week, the group's leader, New York City Councilman Larry A group protesting ad agencies' diversity practices plans to ...
- Research articles 2004-08-30
- Miller Lite Goes Late Night to Expand Target - late night tv commercials - Brief Article - Statistical Data Included
- In the most high-profile collaboration between Ogilvy & Mather and a shop in its Syndicate group of creative boutiques, a sub-campaign for Miller Lite broke last week during a non-sports event. The six 15-second spots created by Ogilvy and Work, a Richmond, Va.-based shop, comprise the sub-campaign to the...
- Research articles 2001-01-15
- Will Retailers or Consumers Come Out on Top on Black Friday?
- BATAVIA, Ohio (AdAge.com) -- Black Friday 2009 has become a massive game of chicken among retailers and consumers, as the closely watched post-Thanksgiving sales data will largely decide who succeeds at outsmarting the other. Consumers are planning more and earlier to get the best deals this holiday season, starting their...
- News items 2009-11-22
- The Results Of Mehri's Findings & The Impending Lawsuit For Blacks In The Ad Industry
- The ad agencies brought this on themselves. AdAge's Ken Wheaton called it in his July 2008 editorial, "Agencies Have Funny Way of Showing 'Commitment' to Diversity". Back then, when agencies failed to show up for The New York City Commission on Human Rights meeting, he said lawyers would come...
- News items 2009-08-07
- How to Manage Employees in Remote Locations
- In order to get the best out of your far-flung employees, you need to establish a clear communication routine, take extra steps to build trust, and review processes often to make sure they're working for everyone. Build a Strong Team, Starting with You ...
- Articles 2007-09-24
- IBM Accesses Inserts in Pitch for Global Services
- ARMONK, N.Y-IBM Global Services will target daily newspapers, including The New York Times, Houston Chronicle, Boston Globe and Dallas Morning News for an 8-page FSI on Sept. 15. The insert, via Ogilvy & Mather, N.Y, features head shots of various IBM GS employees, a theme constant since the $75 million...
- Research articles 1999-09-06
- Putting on a fresh face
- This year, the biggest player in the mid-level department store segment is concentrating on the promotional side of Sears. To combat the effects of pressure from class (Nordstrom, Bloomingdale's), mass (Wal-Mart, Kmart, Target), specialty electronics (Best Buy, Circuit City) and home improvement Home Depot, Sears and its agencies Ogilvy &...
- Research articles 1999-06-21
- How to Reach Unreachable CEOs, Execs and Other Bigwigs
- The Find: One marketing pro claims to have found a way to "virtually guarantee" a message reaching its target, no matter how flooded their inbox, by taking advantage of our inflated egos. The Source: The Influencial Marketing blog of Rohit Bhargava, Senior Vice President of Digital Strategy...
- Blog posts 2008-08-14
- STW Group (SGN) $2.58.
- Mar 11, 2003 (Your Money Weekly - ABIX via COMTEX) STW Group in Australia is an advertising giant. In March 2003, Huntleys' has a recommendation of "buy" on the stock. STW has a market capitalisation of $A392 million and profits are solid. The group...
- Research articles 2003-03-12
- new campaigns.(Advertising)(Brief article)
- Thomson Reuters "Knowledge to Act'' Agency: Ogilvy North America, New York Campaign objective: Promote the newly merged Thomson Reuters and show how the company creates intelligent information that provides professionals with knowledge to act Target audience: Financial executives, medical professionals,...
- Research articles 2008-05-05
- WPP's Layoffs Plan Explained -- Wall Street Doesn't Believe Sorrell's Rosy View of the Future
- Wall Street no longer believes WPP's Martin Sorrell. That seems to be the message in the reaction of Morgan Stanley and Edward Hill-Wood to WPP's 2009 forecast. WPP said it saw a 2 percent drop in revenues for 2009, when the company released its Q4 2008 results....
- Blog posts 2009-03-17
- Where to Find the Bright Spots in 2009
- NEW YORK (AdAge.com) -- The worst November-December retail season since 1970; taxpayer bailouts to save Detroit; marketing budgets slashed; tens of thousands laid off across agencies, media companies and marketing departments; and still more cuts coming every day. You've read the bad news, and no one's denying that it's grim,...
- News items 2009-08-07
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