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- TargetCast Buys Out-of-Home Digital Network Ripple TV
- More consolidation in the out-of-home digital ad space ... TargetCast Networks TCN has acquired Ripple TV, a retail digital ad network based in El Segundo, Calif. Financial terms were not disclosed. Ripple TV, which raised $4 million pdf in funding from DFJ and Trinity Ventures in March, runs its...
- External links 2009-09-23
Additional Resources
- TargetCast Networks Raises $6.5 Million Second Round
- Digital out-of-home ad shop TargetCast Networks has raised $6.5 million in a second round funding from Claremont Creek Ventures and Draper Fisher Jurvetson. The San Ramon, CA.-based company previously raised $6.3 million in its first round, which as led by Claremont Creek exactly two years ago. So with this...
- External links 2009-09-30
- Men More Likely to 'Go Digital'
- Independent media agency TargetCast:tcm has released a consumer trend report that reveals differences in how men and women engage with traditional media. The study also points to generational differences in the ways digital media is perceived and consumed. The study, based on a survey last month of 895 adults age 18-64,...
- News items 2009-10-09
- Procter & Gamble Cuts TV Commitments, but Where Is the Money Going?
- On the surface, this post may seem like an advertising story, but when the nation's largest advertiser decides to exercise its cancellation options for second-quarter TV spending, nearly every TV network should stand up and take notice â€" and perhaps quiver a bit in their boots. Unfortunately, the dollars that...
- Blog posts 2009-02-09
- Is the TV Networks' Upfront an Antitrust Violation?
- CBS* chief Leslie Moonves gave an interview to Mediaweek in which he said that despite the recession and declining adspend he expects to get higher rates for his shows at the upfront. This notion -- that as demand declines network prices will go up -- is an...
- Blog posts 2009-03-05
- Netpulse Raises $3.1 Million For VOD Ad Network In Fitness Clubs
- Health and fitness club-based digital ad and content network Netpulse has raised $3.1 million in a first round of funding. Javelin Venture Partners led, with participation from DFJ Frontier. The S.F.-based company will use the new money to continue building out its HD and VOD entertainment platform, which it...
- External links 2009-10-27
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