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	<title><![CDATA[taylor nelson sofres (tns) Resources | BNET]]></title>
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		<title><![CDATA[WPP and Nielsen swap assets]]></title>
		<link><![CDATA[http://www.bnet.com/2448-13071_23-248999.html]]></link>
		<description><![CDATA[ WPP is selling its 50% stake in TV measurement firm, AGBNielsen Media Research, to venture partner Nielsen. The deal will give Nielsen full ownership of AGBNielsen. In exchange WPP will acquire Nielsen's advertising analytics firm, SRDS, and campaign organiser, PERQ/HCI. The UK ad giant will also acquire Nielsen's 11%...]]></description>
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		<pubDate>Thu, 13 Nov 2008 12:43:06 -0800</pubDate>
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