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• WPP and Nielsen swap assets

  Strategy Eye - 2008-11-13

  WPP is selling its 50% stake in TV measurement firm, AGBNielsen Media Research, to venture partner Nielsen. The deal will give Nielsen full ownership of AGBNielsen. In exchange WPP will acquire Nielsen's advertising analytics firm, SRDS, and campaign organiser, PERQ/HCI. The UK ad giant will also acquire Nielsen's 11%...

  Tags: Asset, Market Research, Taylor Nelson Sofres Plc., TV, Nielsen, WPP, Marketing Research, Marketing, Francesco Canepa, European Commission (EC), Taylor Nelson Sofres (TNS), The Nielsen Company

• Divide intervention: the great revenue race is leading Asia's multichannel programmers into new rows. The latest research argument highlights sharp divisions in opinion on what the industry really needs.(research)

  - 2003-11-01

  Regional satellite channels are at logger-heads over new regional advertising expenditure research initiatives. On one end of the spectrum are those who say the new research is a first step towards desperately needed data about regional advert Regional satellite...

  Tags: advertisement, monitoring, Taylor Nelson Sofres Plc., TV, Media Buyer

• Measure hunt: US$10 billion says China's advertising market is the holy grail for TV companies. Where not everyone agrees is on how to measure the audiences. Janine Stein looks at current research rivalry and how it might play out.(research)(CVSC-Sofres M

  - 2003-10-01

  Research rivalry in China has become vicious with expansion into cities some say marketers want most and others say marketers already have. At the centre of the rivalry are the mainland's two leading research companies--Nielsen Media Research and j Research rivalry in China has...

  Tags: advertisement, Holy Grail, Taylor Nelson Sofres Plc., TV

• TNS eyes deal to provide TV audience measuring system, BUSINESS TIMES

  - 2003-07-11

  Business Times Malaysia 07-11-2003 TAYLOR Nelson Sofres TNS is aiming to be the provider of a system to measure television audience in Malaysia. It will make a presentation to the Joint Industry Committee JIC, a body comprising representa Business Times...

  Tags: Taylor Nelson Sofres Plc., TV

• Two's a crowd: the Singapore Broadcasting Authority has stepped into a ratings divide in an effort to provide a common measurement. Magz Osborne looks at the costs of two systems. (Research).(television ratings)(Statistical Data Included)

  - 2002-03-01

  When Singapore's Broadcasting Authority released a set of ratings results that trod the middle ground between the nation-state's two competing ratings systems, the implied comment was clear: confusion does no one any good, especially not in a tiny When Singapore's Broadcasting Authority released...

  Tags: ACNielsen, Taylor Nelson Sofres Plc., TV