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- TBWA Ad Makes Joke of Child Abuse
- An anti-child abuse ad created by TBWA in Australia makes a joke out of child abuse -- its message: "If only it was this easy to get over child abuse." The TV Spot opens as a father gives a speech at his daughter's wedding reception. The script:...
- Blog posts 2009-02-10
Additional Resources
- TBWALondon to be removed from Skype account
- TBWA also holds the ad account for rival internet phone-service brand Vonage, which presents a conflict. It is understood that Vonage took issue with the Skype appointment. Jeremy Miller, communications director at TBWA Worldwide, said that Omnicom, parent company of the TBWA Group, was in the process of working out...
- News items 2009-11-11
- The Weirdest Ad Stories of the Month
- Hypnotist in JWT bathroom! A Charmin instructional video! Chris Farley exploited! It all happened in October. TBWA/Chiat/Day's Lee Clow offers to shave beard for charity If 1,000 or more TBWA employees sign on, the beard is curtains. Recording of hypnotist installed in JWT bathroom ...
- Blog posts 2009-11-02
- Advertising Roundup: Carrefour Taps Publicis; LePlae Out at TBWA; LA Bans New Outdoor; Insider Buys at ValueClick; More ...
- Carrefour taps Publicis Groupe -- The holding company plans to form an ad-hoc agency that will be totally dedicated to the account, like Enfatico for Dell. Hired without a review to handle its corporate and commercial advertising. [Source: Adweek] Rumor: LePlae out at TBWA -- Back in...
- Blog posts 2009-01-26
- The 10 Weirdest Ad Stories of the Month
- Happy Thanksgiving! BNET Advertising will be retiring for the long weekend, so it's time to bring you the 10 weirdest ad stories of November. Enjoy. Cameraman in Agency Sex Tape Scandal Fired; Performers Not Two agency execs have sex in their office and are secretly videotaped...
- Blog posts 2008-11-26
- Levi Strauss steers TBWA/Chiat/Day off Route 66.(Levi Strauss and Co., Kmart Corp., Route 66 jeans)(Brief Article)(Cover Story)
- Levi Strauss & Co. has told its ad agency, TBWA/Chiat/Day, not to handle work for Kmart Corp.'s private-label jeans brand, Route 66. Sean Dee, director of Levi's brand marketing, said through a Levi Strauss spokesman that "Route 66 is not go Levi Strauss & Co. has...
- Research articles 2000-10-23
- TBWA, Hakuhodo bring joint venture to China.(The World)(Brief Article)
- Byline: Normandy Madden [Tokyo] Omnicom Group's TBWA Worldwide and Hakuhodo, Japan's second-largest ad agency, have "evolved'' their G1 global partnership to handle Nissan into a 50/50 joint venture in China called TBWAHakuhodo China, said Keith Smith, TBWA's Hong Kong-based regional chairman, Asia/Pacific. ...
- Research articles 2005-12-05
- Taco Bell, Not TBWA, Liable for $42 Mil. Chihuahua Judgment
- An federal appeals court has ruled that Taco Bell and not its former agency, TBWA/Chiat/Day, is solely liable to pay a $42 million breach of contract judgment against it over the use of the "Yo quiero Taco Bell!" chihuahua. The ruling dates back to a dispute over...
- Blog posts 2009-01-26
- Advertising Roundup: 91 Layoffs at Vertis; Obama Stomache-Ache Ad; Levy Most Likeable; And More ...
- TBWA creates "Obama stomache ache ad" in Philippines -- Domperodone Motilium spot by TBWA SMP uses a lookalike to protray the president getting indigestion while visiting the premier of the Philippines for lunch. [Source: Ad Age] Levy voted more likable than Roth, Sorrell or Wren -- O'Dwyer's...
- Blog posts 2008-12-30
- Apple Ad God Lee Clow's Work — A Look Back [Apple]
- Lee Clow stepped down as the chief creative officer of TBWA/Media Arts Lab, Ad Age reports. Clow and TBWA/Media Arts were responsible for many of Apple's most popular advertisements. So, while he's probably not a household name with the Apple faithful like Steve Jobs, or even Jonathan Ive, Clow left...
- News items 2009-10-30
- Advertising Roundup: 91 Layoffs at Vertis; Obama Stomache-Ache Ad; Levy Most Likeable; And More …
- TBWA creates "Obama stomache ache ad" in Philippines – Domperodone Motilium spot by TBWA SMP uses a lookalike to protray the president getting indigestion while visiting the premier of the Philippines for lunch. [Source: Ad Age] Levy voted more likable than Roth, Sorrell or Wren — O'Dwyer's poll asked readers...
- News items 2009-08-07
- BBDO Loses Pepsi as Client Ad Bills Go Through the Roof
- As Ad Age points out, BBDO's loss of Pepsi will be a major psychological blow to the agency. Omnicom did well to keep the business in its network (the account is off to TBWA/Chiat/Day). But none of the coverage says why the brand chose to give BBDO the pink slip....
- Blog posts 2008-11-17
- Advertising Roundup: Time Warner Consolidates Media; TBWA Loses Sprint; Sanofi in Review; Ketel One Seeks New Shop; More ...
- Time Warner Cable consolidating its media -- In-house and regional media accounts at OMD will be combined. The company had been looking to consolidate the account after two-thirds of its media had been placed by regional agencies in markets such as Atlanta and Wilmington, N.C. The other third had been...
- Blog posts 2009-02-19
- Kmart targets rival with move to new ad agency.(Target Stores)(Brief Article)
- Kmart Corp., putting a bull's-eye on rival Target Stores, is aiming for edgier advertising. The retailer last week chose TBWA/Chiat/Day, based in New York, considered a creative powerhouse, to handle its $100 million account and shake up its ad appro Kmart Corp., putting a bull's-eye on...
- Research articles 2000-10-02
- Clarification: Apple ad man Lee Clow explains the story
- Apple's ad guru, Lee Clow, may be stepping down from his position as chief creative officer of TBWA/Media Arts Lab - but this doesn't mean his influence has left the company - and he's annoyed with an original report on MediaPost, which naturally emerged, erm, everywhere. ...
- News items 2009-10-31
- MapQuest Retains TBWAChiatDay Ad Agency to Elevate a Brand Already Frequented by Millions
- DULLES, Va. -- MapQuest, a leading location based services company, today announced that it has hired TBWAChiatDay in Los Angeles, CA to be its creative advertising agency of record. Known for its branding and advertising work, most recently for Apple iTunes and iPod, TBWAChiatDay will work with MapQuest to create...
- Research articles 2004-09-23
- TBWA/Chiat/Day considering Sherwood to head Nissan acc't.
- [Playa Del Rey, Calif.] TBWA/Chiat/Day, seeking to fill the now vacant top account post on struggling client Nissan North America, is said to be talking ... [Playa Del Rey, Calif.] TBWA/Chiat/Day, seeking to fill the now vacant top account post on struggling client Nissan North America,...
- Research articles 1999-01-04
- Nissan sizes up TBWA for $1 bil global ad prize;Agency forms joint venture with Hakuhodo to manage auto account.
- The troubled Nissan Motor Co. is close to signing a contract that will consolidate its $1.1 billion global advertising account at TBWA Worldwide. The troubled Nissan Motor Co. is close to signing a contract that will consolidate its $1.1 billion global advertising account at...
- Research articles 1999-12-06
- TBWAMedia Arts, Rapp and Wolff Olins win Skype global advertising
- TBWAMedia Arts will work on the brand's above-the-line advertising business, Rapp will handle CRM and eCRM, as well as implementing the brand's creative campaigns in the US, and Wolff Olins will be responsible for creating Skype's global strategic branding. All three will aim to build a clear global brand proposition...
- News items 2009-10-07
- Apple Ad Banned For Misleading Consumers On iPhone's Speed
- A British television ad touting the speed of Apple's 3G iPhone has been banned by the UK's Advertising Standards Authority for misleading consumers. It's easy to see from the commercial itself, created by ad agency TBWA/London, why the watchdog ruled against Apple (NSDQ: AAPL). The ad, which received 17...
- External links 2008-11-26
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