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	<title><![CDATA[tbwa Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to tbwa]]></description>
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		<title><![CDATA[Apple advertising guru says he's 'not going anywhere']]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/apple-advertising-guru-hes/18430/]]></link>
		<description><![CDATA[By AppleInsider StaffPublished: 01:05 PM EST Lee Clow, chairman of advertising agency TBWA and creator of numerous iconic Apple advertisements, has said he intends to continue working with the Mac maker.Last week, Clow was alleged to be relinquishing his role as the head of TBWA, as well as his involvement...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Sun, 01 Nov 2009 10:35:14 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
		<category domain="tickers">AAPL</category>
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		<title><![CDATA[Pepsi, Looking for Economies, Splits With the Expensive David Beckham]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000477/pepsi-looking-for-economies-splits-with-the-expensive-david-beckham/]]></link>
		<description><![CDATA[David Beckham has split with Pepsi, a brand with whom the soccer player has had an advertising contract for 10 years, according to Ad Age. The report doesn't cite a reason for the split but offers this piece of background:  It's worth noting that he's among the most expensive...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sat, 03 Jan 2009 17:30:31 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/pepsico.html"><![CDATA[PepsiCo]]></category>
		<category domain="http://resources.bnet.com/topic/gillette+co..html"><![CDATA[Gillette Co.]]></category>
		<category domain="http://resources.bnet.com/topic/david+beckham.html"><![CDATA[David Beckham]]></category>
		<category domain="http://resources.bnet.com/topic/tbwa.html"><![CDATA[TBWA]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PEP</category>
		<category domain="tickers">PEP</category>
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		<title><![CDATA[Advertising Roundup: 91 Layoffs at Vertis; Obama Stomache-Ache Ad; Levy Most Likeable; And More ...]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000468/advertising-roundup-91-layoffs-at-vertis-obama-stomache-ache-ad-levy-most-likeable-and-more/]]></link>
		<description><![CDATA[TBWA creates "Obama stomache ache ad" in Philippines -- Domperodone Motilium spot by TBWA SMP uses a lookalike to protray the president getting indigestion while visiting the premier of the Philippines for lunch. [Source: Ad Age]    Levy voted more likable than Roth, Sorrell or Wren -- O'Dwyer's...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 30 Dec 2008 11:29:39 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/layoff.html"><![CDATA[Layoff]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/philippines.html"><![CDATA[Philippines]]></category>
		<category domain="http://resources.bnet.com/topic/tbwa.html"><![CDATA[TBWA]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[The 10 Weirdest Ad Stories of the Month]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000460/the-weirdest-ad-stories-of-the-month/]]></link>
		<description><![CDATA[These were the stories that didn't make BNET's headlines in December 2008, but were nonetheless too odd to be ignored.    	Brits invent "eyelid advertising"  Decals and messages are written onto participants' eyelids, who then go around winking at potential customers. Billed on a pay-per-wink basis. ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 26 Dec 2008 11:27:43 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/tbwa.html"><![CDATA[TBWA]]></category>
		<category domain="http://resources.bnet.com/topic/jwt.html"><![CDATA[JWT]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[Advertising Roundup: TBWA Taps Streiff; GroupM Wins Venetian; OMC Sets Dividend; Eastman Joins JWT]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000421/advertising-roundup-tbwa-taps-streiff-groupm-wins-venetian-omc-sets-dividend-eastman-joins-jwt/]]></link>
		<description><![CDATA[TBWA taps Streiff; GroupM wins Venetian Macau; Omnicom Sets Dividend; Eastman Joins JWT in digital role by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 12 Dec 2008 10:28:55 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/dividend.html"><![CDATA[Dividend]]></category>
		<category domain="http://resources.bnet.com/topic/tbwa.html"><![CDATA[TBWA]]></category>
		<category domain="http://resources.bnet.com/topic/denis+streiff.html"><![CDATA[Denis Streiff]]></category>
		<category domain="http://resources.bnet.com/topic/venetian+macau.html"><![CDATA[Venetian Macau]]></category>
		<category domain="http://resources.bnet.com/topic/financial+planning.html"><![CDATA[Financial Planning]]></category>
		<category domain="http://resources.bnet.com/topic/financial+accounting.html"><![CDATA[Financial Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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