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- Electronic Check Services on the Internet
- This paper describes how Electronic Check Services ECS from CyberSource provides businesses the ability of easily facilitating the acceptance of electronic checks for e-commerce through a Web page or storefront. Building on the historically successful CyberSource e-commerce infrastructure, Electronic Check Services allow merchants, businesses, government, and organizational institutions to accept...
- White papers 2000-04-12
Additional Resources
- Strategic Analysis Tools For High Tech Marketing
- High levels of technical and market uncertainties, rapidly declining prices, collapsing markets, and shortening product life cycles characterize High Tech Marketing. Conventional strategic analysis tools are inadequate for effective analysis in developing high tech marketing strategy. This paper reviews a portfolio of cotemporary strategic analysis tools that have been used...
- White papers 2003-01-01
- Tech Marketing Investment Projected to Increase by 7.5% in 2006, The Fastest Rate of Increase in 5 Years, According to IDC
- FRAMINGHAM, Mass. -- The IDC CMO Advisory Service projects that IT vendor marketing budgets will increase by 7.5% for the full year 2006, the fastest rate of increase over the past five years. Along with overall increased investment, tech marketing productivity and efficiency indicators are also improving by several measures....
- Research articles 2006-09-14
- Tech marketing growth slows.(News)(Survey)
- Byline: KATE MADDOX Many marketers `doing more with less,' taking more targeted focus Hit with the slowing economy and pressure to cut costs, technology companies are decreasing their rate of marketing spending this year, according to IDC's annual tech marketing benchmark...
- Research articles 2007-10-08
- Semflex Inc.(Rep Appointments)(Tech Marketing Associates chosen by Semflex to serve southern California region.)(Brief Article)
- Semflex Inc. announced the appointment of a new sales rep organization, Tech Marketing Associates. Tech Marketing Associates will serve the southern California region. The company is headquartered in Costa Mesa, CA, and can be reached at (714) 979-0412 or by e-mail:jonesfc@aol.com.
- Research articles 2004-02-01
- Tech marketing budgets projected to increase 2.1% in the first 6 months of 2004, says IDC CMO Advisory.
- M2 PRESSWIRE-18 March 2004-IDC: Tech marketing budgets projected to increase 2.1 in the first 6 months of 2004, says IDC CMO AdvisoryC1994-2004 M2 COMMUNICATIONS LTD RDATE:03182004 LONDON. UK - The IDC CMO Advisory Service projects IT vendor marketing budgets to increase...
- Research articles 2004-03-18
- Marketing budgets are earned, not granted.(Special Report: Tech Marketing)(advertising expenditures of information technology services industry)
- Byline: Richard C. Vancil Last month, IDC reported our latest forecast for tech marketing spending. The good news is that budgets are still expanding-by at least 3% this year-with room for more upside as the year unfolds. This is on top of a 6%...
- Research articles 2005-04-04
- Former Check Point Executive Joins Sendmail as Vice President of Worldwide Marketing; Carol Stone Brings 20 Years of High-Tech Global Marketing Experience to Sendmail
- EMERYVILLE, Calif. -- Sendmail, a leading global provider of email security and infrastructure, has appointed Carol Stone as vice president of worldwide marketing. Leveraging more than 20 years of experience in global, high-tech marketing, Stone will spearhead Sendmail's worldwide marketing strategy, implementation and execution. Her responsibilities include product management, product...
- Research articles 2005-10-11
- IDC Announces New Marketing Performance Matrix; Identifies Tech Marketing Leaders That Optimize Marketing Efficiency and Effectiveness
- FRAMINGHAM, Mass. -- IDC's CMO Advisory Practice today announced its new Marketing Performance MatrixSM, which for the first time draws a direct correlation between a company's internal marketing operational efficiency and its effectiveness in marketplace execution. The Matrix indicates the relative position of tech marketers along two dimensions: efficiency of...
- Research articles 2006-02-16
- IDC's 2008 Marketing Performance Matrix Identifies Avaya, Citrix, HP, Nortel, and Sun as Innovators in Tech Marketing Leadership
- IDC Provides Executive-Level Insight Into What Makes the Technology Industry's Best-in-Class CMOs Successful FRAMINGHAM, Mass. -- IDC's CMO Advisory Practice today released the third annual results of its Marketing Performance MatrixSM, which identifies marketing leaders by drawing a direct correlation between a company's internal marketing operational efficiency and its...
- Research articles 2008-07-31
- MobileSys, Inc. Appoints Renee Bader Niemi Vice President of Marketing
- Business Editors/High Tech Writers MOUNTAIN VIEW, Calif.--BUSINESS WIRE--April 27, 2000 Newest Member of Senior Management Brings 14 Years of High Tech Marketing Experience MobileSys, Inc., the leader in enabling global wireless solutions in the enterprise, today announced the appointment of Renee Bader Niemi as Vice President...
- Research articles 2000-04-27
- Tech Marketing Investment Projected to Increase by 6.4% in 2005, The Fastest Rate of Increase in 4 Years, According to IDC
- FRAMINGHAM, Mass. -- The IDC CMO Advisory Service projects that IT vendor marketing budgets will increase by 6.4% for the full year 2005. This is the fastest rate of increase over the past four years. Based on IDC's recently completed Technology Marketing Benchmarks survey, IDC expects marketing investment to continue...
- Research articles 2005-09-13
- More Really Useful Marketing Rules
- Marketing needs our help! So in the interests of corporate teamwork, here are some more Really Useful Rules for Marketing to Follow! As before, I'll present a brief case study and then provide the generic rule. You'll want to send this link to your pals in marketing, so...
- Blog posts 2007-06-15
- High-Tech Marketing Veteran Joins AskMe Corporation as Vice President of Marketing; Keith Brown Led Successful Marketing Efforts at HP and Onyx Software
- Business Editors, High-Tech Writers
- Research articles 2001-08-14
- Tech Marketing Budgets Projected to Increase by 6% With Renewed Focus on Brand Building, According to IDC
- FRAMINGHAM, Mass. -- The IDC CMO Advisory Service projects IT vendor marketing budgets to increase by 6% across the IT industry in 2004. This indicates a strong turn-around in marketing spending relative to the average 1.7% decrease in budgets during 2003. Based on the CMO Advisory's second annual Technology Marketing...
- Research articles 2004-09-07
- DIAMOND Marketing Offers Services to Ingram Micro Government and Education VARs; Outsourced Marketing Consulting Services Critical for Companies Looking to Cost-Effectively Grow Public Sector Business
- VIENNA, Va. -- DIAMOND Marketing, the high-tech marketing consultancy that coined the phrase "marketing that doesn't lead to revenue reward is a HUGE waste of time and money," announced that it will offer its Marketing Plan Development and Implementation Services to value added resellers VARs that are members of the...
- Research articles 2006-04-12
- Tech Marketing Budgets to Increase 3% on Average in the First Half of 2005 with Some Vendors Increasing Spending 15% or More, According to IDC
- FRAMINGHAM, Mass. -- IDC's CMO Advisory research service projects that the marketing budgets of IT vendors will increase by an average of 3% during the first six months of 2005. While many vendors are planning to keep their marketing budgets flat or make incremental investments, nearly half plan to increase...
- Research articles 2005-03-10
- UPEK Appoints Greg Goelz as Vice President of Marketing
- BERKELEY, Calif. -- UPEK, Inc., the leader in biometric fingerprint security technology and solutions, today announced that Greg Goelz has joined the company as vice president of marketing. In this role, Goelz will lead all product and marketing strategies for the company. Goelz was most recently vice president of marketing...
- Research articles 2005-05-02
- Johnson & Johnson's Advanced Sterilization Products arms sales force with virtual reality; company introduces high-tech marketing tool worldwide - ASP
- IRVINE, Calif.--BUSINESS WIRE--Sept. 18, 1996--Virtual reality, which was first introduced to be principally an entertainment vehicle, is fast becoming a sales tool for marketing high-tech products.
- Research articles 1996-09-18
- GreenLight to Buy Les Goldberg in Match of Tech Shops
- Newport Beach-based high-tech marketing firm GreenLight Marketing & Communications is acquiring Les Goldberg Public Relations, a four-person Santa Ana shop that also specializes in representing technology companies.
- Research articles 1998-01-05
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