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- If the Content is Lousy, PR 2.0 Isn't Going to Fix It
- There are scores of self-serving, PR agency-written blogs out there today about the emergence of (*gag*) "PR 2.0" - pontificating on the power of blogging, tagging, podcasting, social networking and wikis for generating buzz and credibility. Very few give any sort of valuable context about when it actually makes...
- Blog posts 2007-07-31
- Online Buzz Tough to Manage and Measure
- During the late '90s Dot Com boom, David Holtzman ran the most critical network in the world - the domain name system. As Chief Technology Officer for Network Solutions (acquired by VeriSign for $21-billion in '00) and the manager of the Internet's master root server, or the "dot," Holtzman oversaw...
- Blog posts 2007-07-30
- Understanding PR Spam
- A huge part of publicity success is knowing precisely who your target journalists are, and anticipating what they're going to write about next. These are such obvious components to the process that it's generally pretty perplexing why so many PR folks spam media targets with irrelevant email pitches and...
- Blog posts 2007-07-17
- Where does embarrassing product hype come from?
- It's well-understood how leery journalists are of hyperbole in new product publicity. So it's puzzling why many vendors continue to embarrass themselves via breathless product press releases where every other word ends in "-est" ... and the word "visionary" somehow makes it into the headline, the sub-head, the executive's...
- Blog posts 2007-07-09
Additional Resources
- Drexel DeFord.(EXECUTIVE SPOTLIGHT)(Scripps Health appoints him as chief information officer)(Brief Article)
- Drexel DeFord has been appointed to chief information officer for Scripps Health. He will oversee all information technology programs for the five-campus hospital system. Most recently, DeFord served as chief technology officer of worldwide operations for the U.S. Air Force Healthcare System since 2002. Before that,...
- Articles 2006-01-16
- Before the cap and gown: The capstone
- How much can you learn in four years? Take a look... These capstone projects are just a sampling of the types of problems senior students are capable of solving. Screen designed to fitter soybean flakes The South Dakota Soybean Processors...
- Articles 2003-02-01
- Before the cap and gown: the capstone; how much can you learn in four years? Take a look...(agricultural systems engineering)
- These capstone projects are just a sampling of the types of problems senior students are capable of solving. Screen designed to filter soybean flakes The South Dakota Soybean Processors plant at Volga may be running more smoothly today thanks to...
- Articles 2003-02-01
- San Antonio, Texas, High-Tech Van Firm Branches Into Airport Work.
- By Travis E. Poling, San Antonio Express-News Knight Ridder/Tribune Business News Dec. 28--Shook Mobile Technologies is putting its specialty in high-tech vans to work for the Federal Aviation Administration and airports around the world. The San Antonio-based company, which...
- Articles 2001-12-28
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