Resources

8 Resources for

technology marketing

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BNET Resources

Customer Relationship Management Can Work For You, But Does It?
Some studies reported that only 30% of Customer Relationship Management CRM implementations were successful. That is an extremely low satisfaction rate and points to the fact that installing a CRM system does not necessarily result in success. Ensuring a good match between the company's needs and the software's capabilities is...
Tags: CRM System, CRM, Technology Marketing, Customer Relationship Management (CRM), Advertising & Promotion, Enterprise Software, Software, Marketing
White papers 2004-12-10
Managing Customer Value: A Keystone In Competitive Strategy
From the executive summary: ‘Experts suggest that companies must perform customer value analysis in order to pinpoint the exact nature of customers' value experience. The process will help in identifying numerous critical customer concerns, each one of them leading to several opportunities to improve customer value creating abilities.' Thus, business...
Tags: Customer, Competitive Strategy, Technology Marketing, Marketing Research, Strategy, Marketing, Management
White papers 2003-06-23
Real-Time CRM: A Competitive Advantage Today, A Competitive Imperative Tomorrow?
Customer Relationship Management CRM is a strategy that involves building effective business relationships with the customers. The prime focus of the CRM strategy is on solving customer grievances. In today's information sensitive business era, when the boundaries of the business world are shrinking, it is imperative for organizations to emphasize...
Tags: Competitive Advantage, CRM, Technology Marketing, Advertising & Promotion, Customer Relationship Management (CRM), Strategy, Enterprise Software, Marketing, Software, Management
White papers 2004-02-01
What Are You Worth?
"How To Get The "Best" Money You Can For Your Products Or Services." Few of the questions are discussed in the article such as :How much a one is worth? How much are the clients willing to pay for the products and services? These are questions that one may...
Tags: Pricing Strategy, Technology Marketing, Pricing, Marketing Research, Marketing
White papers 2003-01-01
Reno, Nevada: A Lucky Spot For Contact Centers
EDAWN, as it is best known in state and national economic development circles, is a non-profit public/private partnership created to work on behalf of companies looking to launch, expand or relocate operations to the Reno/Sparks/Lake Tahoe area. Working closely with EDAWN is the economic development group at Sierra Pacific Power...
Tags: Operation, Contact Center, Technology Marketing, Call Centers, Business Structures, Customer Relationship Management (CRM), It Operations, Finance, Enterprise Software, Software
White papers 2003-07-01
The Kansas City Area: A Really Smart Place For Call Centers
Article discloses that The Kansas City Area Development Council, which is the economic development entity serving this 17 county, 50 community, bi-state area of Missouri and Kansas with a population of over two million people, proudly boasts in their information that this is a smart area. This regional economic model...
Tags: Call-center, Technology Marketing, Call Centers, Customer Relationship Management (CRM), It Operations, Enterprise Software, Software
White papers 2003-06-01
The Global Site Selection Strategy
The article states two different strategies for site selection: the Small Town Strategy and the Urban Inner City Strategy and explains the strategy followed in call center for site selection. The final strategy in call center site selection is the Global Strategy. This strategy recognizes that call centers can...
Tags: Site Selection, Call-center, Technology Marketing, Call Centers, Customer Relationship Management (CRM), Strategy, It Operations, Enterprise Software, Software, Management
White papers 2002-06-01
Top 10 Outbound Telemarketing Campaign Mistakes
More people are returning to the telemarketing services industry to capitalize on a direct marketing tool with a proven rate of success. However, many do so without first really looking at what their ROI needs to be and how many sales or leads they need to generate to hit their...
Tags: Technology Marketing, Telemarketing Service, Telemarketing, Advertising & Promotion, Marketing, Marketing Research
White papers 2008-03-01

Additional Resources

The Chasm Group and Computerworld Team to Deliver "Inside The Tornado" Seminar; Seminar Instructs Companies on How to Overcome Tough Technology Marketing Challenges Through Successful Marketing Principles
PALO ALTO, Calif.--BUSINESS WIRE--Sept. 30, 1996--Back by popular demand, The Chasm Group and Computerworld are again teaming to bring high-technology marketing professionals a seminar based on the successful marketing principles set forth in Geoffrey Moore's books: "Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers" and "Inside the...
Tags: Computerworld, marketing, team
Research articles 1996-09-30
Technology Marketing Corp.(Looking Inside)(Mun Yuen Leong, chief technology officer for Avaya, has accepted an invitation to make a presentation at the opening session of the Internet Telephony Conference & Expo in Miami on Feb.11-13)(Brief Article)
Technology Marketing Corp. TMC of Norwalk announced that Mun Yuen Leong, chief technology officer for Avaya, has accepted an invitation to make a presentation at the opening session of the Internet Telephony Conference & Expo in Miami on Feb.11 Technology Marketing Corp. TMC of Norwalk announced...
Tags: Avaya Inc., IP, IP telephony, Technology Marketing Corp., telephony
Research articles 2003-12-29
IDC expects a rise in technology marketing budgets
TELECOMWORLDWIRE-19 March 2004-IDC expects a rise in technology marketing budgetsC1994-2004 M2 COMMUNICATIONS LTD http://www.m2.com Market intelligence and advisory firm IDC has predicted that technology marketing budgets will increase by 2.1% during the first six months of 2004. The company goes on to say that this is an increase...
Tags: International Data Corp., MARKETING
Research articles 2004-03-19
Technology Marketing Veteran Jim Ivers Joins Cybertrust
Cybertrust Inc., a global leader in information security products and services, today announced the appointment of Jim Ivers as Senior Vice President of Corporate Marketing. Ivers, who was most recently Vice President of Corporate Marketing at webMethods, is a technology marketing veteran with experience that spans corporate positioning and messaging,...
Tags: Corporate Marketing, marketing
Research articles 2005-01-25
Cisco Executive to Keynote INTERNET TELEPHONY Conference & EXPO Fall 2005; Rick Moran, VP of Product & Technology Marketing for Cisco Systems, to Address Thousands at VoIP Conference in Los Angeles Convention Center Next Week
NORWALK, Conn. -- Technology Marketing Corporation (TMCR) announces today that Rick Moran, Vice President of Product and Technology Marketing for Cisco Systems, has agreed to deliver a keynote address at its INTERNET TELEPHONY Conference & EXPO Fall 2005, October 24-27, 2005, at the Los Angeles Convention Center.
Tags: Cisco Systems Inc., IP telephony, marketing, telephony, VoIP
Research articles 2005-10-19
Air-Q debuts on CNBC and Technology Marketing Corporation releases list of presenters to appear at VoIP conference.
M2 PRESSWIRE-26 January 2004-USOTC: Air-Q debuts on CNBC and Technology Marketing Corporation releases list of presenters to appear at VoIP conferenceC1994-2004 M2 COMMUNICATIONS LTD RDATE:01262004 City of Industry, CA -- Technology Marketing Corporation (TMCR) released recently the impressive list of presenters...
Tags: CNBC, conference, marketing, Nasdaq Stock Market Inc., NETWORKING, NYSE Euronext, TELECOMMUNICATIONS, Telephony, VOIP
Research articles 2004-01-26
Technology Marketing Corporation and IPCC Sign Memorandum of Understanding -MoU-; Agreement Focuses on VoIP Industry Education, Marketing & Trade Shows
LOS ANGELES -- Technology Marketing Corporation TMC, publishers of Internet Telephony magazine and the producers of Internet Telephony Conference and Expo, and the International Packet Communications Consortium IPCC today announced that they have entered into a Memorandum of Understanding MOU detailing their partnership in accelerating the adoption of voice over...
Tags: agreement, marketing, memorandum of understanding, Technology Marketing Corp., VoIP
Research articles 2004-10-04
NICE Perform Receives 2004 Innovation Award By Technology Marketing Corporation's TMC Labs; Award recognizes unique features of NICE Perform
RA'ANANA, Israel -- NICE Systems (Nasdaq:NICE), the global provider of advanced solutions that enable organizations to extract insight from interactions to drive performance, today announced that Technology Marketing Corporation (TMCR)'s TMC Labs division chose NICE PerformTM as Innovation Award winner for 2004. The TMC Labs Innovation Awards honor products that...
Tags: Technology Marketing Corp.
Research articles 2004-10-20
Technology Marketing Corporation Launches TMCnet Services; New Section Adds Service Provider Directory, Directory Assistance and Online Storefront to World's Leading Communications & Technology Web Site
NORWALK, Conn. -- Technology Marketing Corporation TMC today unveiled a new suite of Web-based, user-centric services collectively dubbed "TMCnet Services."
Tags: Technology Marketing Corp.
Research articles 2006-03-28
KnowledgeStorm Wins Adweek Magazines' Technology Marketing ICON Award; KnowledgeStorm Takes Silver in Web Site Category
Business Editors ATLANTA & NEW YORK--BUSINESS WIRE--March 6, 2003 KnowledgeStorm, the industry's top provider of IT product, service and market information, today was awarded silver in Adweek Magazines' Technology Marketing ICON Awards. Previous winners of the prestigious award include IBM, Hewlett-Packard, eBay and Microsoft. KnowledgeStorm has...
Tags: Adweek, KnowledgeStorm, marketing, Strategy, Web
Research articles 2003-03-06
LumenVox Awarded 2004 Innovation Award by Technology Marketing Corporation's TMC Labs; LV Speech Tuner Singled Out
SAN DIEGO -- LumenVox announced today that Technology Marketing Corporation (TMCTM)'s TMC Labs division named the LV Speech Tuner as an Innovation Award winner for 2004.
Tags: Technology Marketing Corp.
Research articles 2004-11-09
Nuance Receives Technology Marketing Corporation's 2004 Innovation Award; Nuance Caller Authentication Selected for Innovative and Unique Attributes
MENLO PARK, Calif. -- Nuance (Nasdaq:NUAN), the voice automation expert, today announced that the Technology Marketing Corporation's (TMCR) TMC Labs division named Nuance Caller AuthenticationTM a winner of the 2004 Innovation Award. Nuance Caller Authentication is a packaged speech application that authenticates callers over the phone before allowing access to...
Tags: authentication, Nuance, Technology Marketing Corp.
Research articles 2004-09-01
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