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White Paper: Web Analytics and Usability Testing: Understanding the Total Customer Experience
Usability testing fills the customer experience gap by enabling one to observe real customers as they interact with the site. With usability testing, one can explore thoughts, feelings, and expressions with individual customers, in-depth. Over the past decade, e-commerce retailers have become proficient with Web analytics and have improved their...
Tags: Financial Planning, Marketing research, TechSmith, Web analytics, analytics, customer experience, e-business, Web site, Web
White papers 2005-06-09

Additional Resources

TechSmith Officially Releases Screencast.com Media-sharing Service
Web-based Service Puts Content Creators in Complete Control of their Media; No Size Limits, No Time Limits, No Advertising and No Quality Degradation OKEMOS, Mich. -- TechSmith Corp., the world's leading provider of screen capture and recording solutions, today announced the official debut of Screencast.com, an affordable media-sharing...
Articles 2008-06-18
TechSmith Releases SnagIt 9
Multi-Image Capabilities, Media Library with Visual Search Pane, Tagging and Rapid Image Editing Enhances Digital Workstyle OKEMOS, Mich. -- TechSmith Corp., the world's leading provider of screen capture and recording solutions, today announced the release of SnagIt 9 with new features, design and performance capabilities enabling any computer...
Articles 2008-06-10
Strategic Business Luncheon Hosts Dr. Stephen Covey
The event, which featured Covey as well as other speakers, was designed to help executives, business unit/sales leaders and human resources professionals move their teams and organizations to greatness by focusing on: * Achieving business results through great execution * Inspiring great leaders and managers * Developing...
Articles 2008-06-01
TechSmith's Camtasia Studio Now Allows Users to Share Screencasts with Apple iPhone and iPod touch Audiences
OKEMOS, Mich. -- TechSmith Corp., the world's leading provider of screen capture and screen recording solutions, today announced the availability of Camtasia Studio 5.1, enabling customers to easily deliver their screen recordings (i.e., screencasts) to millions of iPhone and iPod touch users. The new release also features new editing capabilities...
Articles 2008-04-15
Mind the Productivity Gap: UK Office Workers Lack Basic Technology Understanding. Productivity spiral as a cocktail of inefficient practices are unveiled in survey of UKoffice workers: o45% don't know how to merge a word document. 6% have no understanding on any basic word functions; o55% don't seek help online if unsure of how to complete tasks.
M2 PRESSWIRE-3 April 2008-TechSmith Corporation: Mind the Productivity Gap: UK Office Workers Lack Basic Technology Understanding.Productivity spiral as a cocktail of inefficient practices are unveiled in survey of UKoffice workers: o45% don't know how to merge a word document. 6% have no understanding on any basic...
Articles 2008-04-03
GRAB THE FRAMES
If we ever did a top 10 list, Camtasia Studio would definitely be on it. This is TechSmith's master program for creating instructional videos. Camtasia captures screen frames, either singly or strung together in motion, to create a new video. Its primary use is making tutorials and training...
Articles 2007-12-02
TechSmith Camtasia 5
TechSmith Camtasia 5 Camtasia 5 is a very strong release that's well worth the upgrade price, which should make the program even more attractive to those just starting to produce screencams. Overall, the release offers more streamlined workflow, with a single-screen Recorder that replaces the multistep wizard, and SmartFocus, which...
Articles 2007-12-01
TechSmith Announces the Jing Project
Consumers Helping to Create the Ultimate Capture-and-Share Communication Tool OKEMOS, Mich. -- TechSmith Corp., the world's leading provider of screen capture and recording solutions, today announced Phase Two in its consumer-feedback campaign known as the Jing Project. The project's goal is to create an incredibly simple, always-ready tool...
Articles 2007-11-28
TechSmith Moves Up in Software Magazine's Annual '500' Ranking
Wireless News10-26-2007TechSmith Moves Up in Software Magazine's Annual '500' RankingWIRELESS NEWS-October 26, 2007-TechSmith Moves Up in Software Magazine's Annual '500' Ranking C2007 10Meters - http:// www.10meters.com Software Magazine has again ranked TechSmith Corp. among the world's 500 largest software and service providers. At number 322, TechSmith has moved up...
Articles 2007-10-26
TechSmith Moves Up in the Top 500 Software Companies Worldwide
TechSmith Jumps 27 Spots in Software Magazine's Annual Ranking OKEMOS, Mich. -- Software Magazine has again ranked TechSmith Corporation among the world's 500 largest software and service providers. At number 322, TechSmith has moved up 27 spots in this year's Software 500 ranking, and its growth continues to...
Articles 2007-10-24
TechSmith Introduces Camtasia Studio 5
Wireless News10-11-2007TechSmith Introduces Camtasia Studio 5WIRELESS NEWS-October 11, 2007-TechSmith Introduces Camtasia Studio 5 C2007 10Meters - http://www.10meters.com TechSmith, a provider of screen capture and recording solutions, announced the availability of Camtasia Studio 5, which it said dramatically simplifies the creation and distribution of screencasts. Now business professionals with no...
Articles 2007-10-11
TechSmith Introduces Camtasia Studio 5: Allowing Any Professional to Create and Share Polished Screencasts, Demonstrations and Presentations
Sales and Marketing Professionals, Trainers and Helpdesk Staff Can Easily Create Screencasts for "Anytime Anywhere" Viewing by Colleagues and Customers OKEMOS, Mich. -- TechSmith Corp., the world's leading provider of screen capture and recording solutions, today announced the availability of Camtasia Studio 5, which dramatically simplifies the creation...
Articles 2007-10-09
Budget Web Sites selects TechSmith solutions
TELECOMWORLDWIRE-13 September 2007-Budget Web Sites selects TechSmith solutionsC1994-2007 M2 COMMUNICATIONS LTD http://www.m2.com TechSmith, a provider of screen capture and recording software, announced on Wednesday (12 September) that web design specialist Budget Web Sites has chosen its software solutions SnagIt and Camtasia Studio. According to the company,...
Articles 2007-09-13
Budget Web Sites selects TechSmith solutions
CORPORATE IT UPDATE-C1995-2007 M2 COMMUNICATIONS LTD TechSmith, a provider of screen capture and recording software, announced on Wednesday (12 September) that web design specialist Budget Web Sites has chosen its software solutions SnagIt and Camtasia Studio. According to the company, Budget Web Sites will use screen...
Articles 2007-09-13
CAPTIVATED
We've been big fans of TechSmith's screen capture program Camtasia for creating training and educational videos, but we were bowled over by a new one: Captivate 3 from Adobe. This is screen capture on steroids. The program can capture any movement on the computer screen, including what you...
Articles 2007-09-02
TechSmith Releases Free SnagIt Blogging-output Accessories
Wireless News08-30-2007TechSmith Releases Free SnagIt Blogging-output AccessoriesWIRELESS NEWS-August 30, 2007-TechSmith Releases Free SnagIt Blogging-output Accessories C2007 10Meters - http:// www.10meters.com TechSmith Corp., a provider of screen capture and recording solutions, announced the release of its free SnagIt blogging-output accessories. With SnagIt, users can capture any image they see on...
Articles 2007-08-30
TechSmith's SnagIt Now Publishes Directly to LiveJournal, TypePad, Moveable Type and WordPress.com Blogging Services
SnagIt Screenshots Help Bloggers Create More Interesting, Informative and Appealing Posts Quickly OKEMOS, Mich. -- TechSmith Corp., the world's leading provider of screen capture and recording solutions, today announced the release of its free SnagIt blogging-output accessories. With SnagIt, users can capture any image they see on their...
Articles 2007-08-28
TechSmith's SnagIt Outputs Screenshots Directly to Microsoft OneNote 2007
OKEMOS, Mich. -- TechSmith Corp., the world's leading provider of screen capture and screen capture solutions, today announced the release of its free SnagIt OneNote 2007 output accessory. Using SnagIt in tandem with OneNote gives customers a powerful and easy way to gather, organize, and share visually rich and descriptive...
Articles 2007-07-31
TechSmith Announces Camtasia Studio for Windows Vista
OKEMOS, Mich. -- TechSmith Corp., the world's leading provider of screen capture and recording solutions, today announced the latest update to Camtasia Studio has earned the "Works with" Windows Vista logo. Camtasia Studio enables individuals with no programming or multimedia expertise to create screencasts for software demonstrations, interactive training, online...
Articles 2007-05-29
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