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- Upping the ante in water filtration: rivals take pains to build trust - and the brand.
- Water filtration product manufacturers are implementing efficient strategies to boost their brand recognition and expand their market share. Companies such as Brita Products Co, PUR, Culligan International and Teledyne Water Pik have achieved brand equity through point-of-purchase strategies and product-specific advertising. The process of building a brand's equity implies development...
- Research articles 1996-12-02
Additional Resources
- Teledyne Water Pik names new vice president
- FORT COLLINS, Colo.--BUSINESS WIRE--Jan. 13, 1997--Teledyne Water Pik, the creators of the Water PikR Oral Irrigator and Original Shower Massage, announced today the hiring of Jonathan Clark as vice president, marketing and sales. Clark, formerly with The Black & Decker Corp., will be responsible for overseeing all...
- Research articles 1997-01-13
- Teledyne Water Pik initiates voluntary recall of the charger base of its Plaque Control 3000® automatic toothbrush
- FORT COLLINS, Colo.--BUSINESS WIRE--May 17, 1995--Teledyne Water Pik announced Wednesday it is voluntarily recalling and replacing the electric charger base component of specified Plaque Control 3000R (Model PC3000) brand automatic toothbrushes sold in the United States.Approximately 70,000 toothbrush bases - those with serial numbers 94EZ53, 94GZ53, 94JZ53, 94KZ53, 94KZ93, 94LZ53,...
- Research articles 1995-05-17
- Teledyne launches F5 ads.(water filtration unit)
- Teledyne Water Pik has just kicked off a new consumer advertising campaign to publicize the company's F5 end-of-faucet water filtration unit for the fourth quarter. Teledyne Water Pik has just kicked off a new consumer advertising campaign to publicize the company's F5 end-of-faucet water filtration...
- Research articles 1997-08-25
- Teledyne Industries files countersuit against Optiva Corp
- FORT COLLINS, Colo.--BUSINESS WIRE--April 10, 1995--Teledyne Industries Inc. Monday announced that it filed a counter lawsuit against Optiva Corp.The counter lawsuit was issued in response to a suit filed by Optiva against Teledyne Industries in late February regarding the SenSonicTM Plaque Removal Instrument, manufactured by its subsidiary, Teledyne Water Pik....
- Research articles 1995-04-10
- Allegheny Teledyne Completes Sale of Drinkware Unit
- PITTSBURGH--BUSINESS WIRE--July 16, 1999-- Allegheny Teledyne Incorporated (NYSE:ALT) announced today that it has completed the sale of the Drinkware business unit of Water Pik to Image Holding, Inc. Terms of the transaction were not announced. The Drinkware business unit, located in Houston, TX, manufactures and distributes custom-decorated, injection-molded...
- Research articles 1999-07-16
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