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teledyne water pik

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Upping the ante in water filtration: rivals take pains to build trust - and the brand.: Water filtration product manufacturers are implementing efficient strategies to boost their brand recognition and expand their market share. Companies such as Brita Products Co, PUR, Culligan International and Teledyne Water Pik have achieved brand equity through point-of-purchase strategies and product-specific advertising. The process of building a brand's equity implies development...; Tags: Culligan International Co., Teledyne Water Pik; Research articles 1996-12-02

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