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	<title><![CDATA[teledyne water pik Resources | BNET]]></title>
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		<title><![CDATA[Upping the ante in water filtration: rivals take pains to build trust - and the brand.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4360/is_199612/ai_n15229231]]></link>
		<description><![CDATA[Water filtration product manufacturers are implementing efficient strategies to boost their brand recognition and expand their market share. Companies such as Brita Products Co, PUR, Culligan International and Teledyne Water Pik have achieved brand equity through point-of-purchase strategies and product-specific advertising. The process of building a brand's equity implies development...]]></description>
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		<pubDate>Mon, 02 Dec 1996 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/culligan+international+co..html"><![CDATA[Culligan International Co.]]></category>
		<category domain="http://resources.bnet.com/topic/teledyne+water+pik.html"><![CDATA[Teledyne Water Pik]]></category>
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