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89 Resources for

telemarketing

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Oncontact Software Case Study: Base Connections: Base Connections is an extremely successful Telemarketing company that has been operating since 1994 and has maintained an impressive 75% growth from year to year. The problem that the company identified was while its agents could handle virtually any task handed to them, the flat-file database system being used to...; Tags: Advertising & Promotion, Customer relationship management (CRM), Enterprise software, Databases, Oncontact Software Corp., CRM, telemarketing, database system, CRM software, RDBMS, database, agent, software; Case studies
Nurturing Your Niche - Part 2: Successful businesses spend time not only building focus groups but also building telemarketing functions that regularly call their best customers. Surveying customers with specific, results-based questions will help one consistently target business and nurture his or her niche. As a result of one's continual survey, one should be able to...; Tags: Marketing research, Advertising & Promotion, focus group, telemarketing, survey; White papers
Giving Direct Mail Envelopes A Face Lift: Direct mail selling opportunities are improving with increased consumer resistance to telemarketing calls and Internet "spam." To enable direct mail envelope manufacturers to meet the evolving need for sophisticated, high-impact graphics, International Paper has developed four new glossy envelope papers. All provide outstanding print performance with rich colors, exceptional image...; Tags: International Paper Co., direct mail, telemarketing, graphics, performance, Internet; Case studies
Unicall's Case Study: Great Lakes Science Center: Unicall established dedicated 800 numbers with skills based routing to assure the calls went to only properly trained agents, and also set up automatic call back to improve customer satisfaction and reduce potential abandoned calls. We developed call guides and scripts to assure consistent presentation of our client's message. Aggressive...; Tags: Advertising & Promotion, renewal, telemarketing, customer satisfaction, agent, best practice, acquisition, marketing; Case studies
Consumer telemarketing 2000: Prepare For A Hostile Environment: The days of receiving a warm reception on an unexpected call to a consumer are over. In order to thrive in an environment that ranges from indifferent to intolerant, a exceedingly well designed program is essential. The article trumpets many of the positive steps that the industry, influential telemarketing organizations,...; Tags: telemarketing, environment, industry; White papers

Business Risk Implications of telemarketing Sales Rules - Application to Financial Institutions: This article talks about the Do-Not-Call Registry which is a significant business risk for a lot of companies. Plenty of organizations beyond so-called traditional telemarketers fall within its reach. Certainly, Do-Not-Call takes aim at traditional telemarketing, hiring third-party agents to cold call for products and services. But, telemarketing also encompasses...; Tags: Advertising & Promotion, Protiviti, Do-Not-Call, telemarketing, cold calling, hiring, agent, financial; White papers
The NordicTrack Case Study: The case study of NordicTrack had sales of $16,000,000 and was extremely profitable. At the same time, advertising and follow up materials were weak, feature focused, and had confusing positioning. Inbound telemarketing sales and training programs were strengthened resulting in higher conversions, fewer returns, and sales coming earlier in...; Tags: Sales strategy, Advertising & Promotion, Sales force management, telemarketing, positioning, public relations, sales, training, radio, TV, advertisement; Case studies
The Sharper Image Case Study: This case study focused on the case of the Sharper Image had suffered serious sales declines and was forced to reduce its internal telemarketing center staff and hours of operations. Its budget for advertising was cut drastically resulting in missed sales and customer acquisition opportunities. Sharper Image was able...; Tags: Sales strategy, Branding, Sales force management, Sharper Image Corp., telemarketing, brand name, outsource, sales, brand, marketing, advertisement; Case studies
telemarketing Services: This article says that telemarketing is an ever-changing facet of the call center industry. Outsourcing to a call center service can increase your company's productivity. It also explains about some of the services like order taking services, seminar registration etc. Read on to know more.; Tags: Call centers, Advertising & Promotion, Customer relationship management (CRM), telemarketing, call-center, outsourcing, industry; White papers
The Four Ways To Tell You're a Great Leader: How can you tell if you're a great leader? Simple, says Jack Hayhow, CEO of a training firm and author of a whimsically named book, "Wisdom of the Flying Pig." 1. Amazingly Engaged Employees 2. Evangelical Customers 3. Consistently Solid Financials...; Tags: Leadership, Michael Fitzgerald; Blog posts 2008-04-08
telemarketing Manager: The Telemarketing Manager job description template includes the following job summary: To lead and manage a team of telemarketers to sell company's products using lists of qualified prospects. Additional information available includes essential job functions, additional responsibilities, and education and experience requirements.; Tags: Recruitment & Selection, Advertising & Promotion, telemarketing, job, team; Tools & templates 2007-09-09
Composing Knockout Sales Letters: A sales letter is a low-cost selling tool; in fact, an email version is one of the most cost-effective ways to reach customers. A good letter by itself may be enough to get the message across. However, in most cases, sales letters are best used in conjunction with other promotional...; Tags: Sales strategy, Sales force management, BNET Editorial, order form, brochure, coupon, sales, telemarketing, barrier, incentive, phone, tool, e-mail; Articles 2007-10-11
Using telemarketing to Support Marketing Campaigns: Telemarketing can be an effective tool for increasing sales and customer response rates. Customers often find it simple and convenient to do business over the phone.When incorporating telemarketing into your sales program, take a systemic approach, using it to enhance other sales and marketing programs. Telemarketing provides opportunities to increase...; Tags: Advertising & Promotion, Sales strategy, Sales force management, BNET Editorial, telemarketing, sales force, marketing effort, marketing, sales, Telesales, phone, monitoring, customer service, analysis, benefit, strategy, tool; Articles 2007-09-28
PeopleSoft Enterprise telemarketing: To succeed in a competitive marketplace, you must strengthen the relationships with your existing customers and reach out to new sales prospects. You can no longer afford telemarketing campaigns that do not deliver improved customer loyalty, qualified leads, and a measurable return on investment. Results must be carefully measured to...; Tags: Advertising & Promotion, Oracle Corp., telemarketing, sales strategy, sales, ROI, marketing; White papers 2006-10-10
Improving Lead Conversion Rates: When trying to grow a business, finding potential new customers—known as leads—is just the beginning. Before they can benefit you in any way, those leads must be turned into sales. This process can be approached systematically. First, you must ensure that the leads are suitable in the first place, which...; Tags: telemarketing, sales, leads, contact management system; Articles 2007-05-08
Consumer Privacy and an Effective CRM Strategy: The digital networked economy brings a new paradigm of information flow and interactivity to business and consumers. Yet people are opting out of unsolicited telemarketing call lists, and they are growing more wary of the possibilities of privacy infringement. What's wrong? In some ways, business and other data-handling institutions have...; Tags: PRODUCTIVITY, Advertising & Promotion, Customer relationship management (CRM), BT Group Plc., CRM, telemarketing, technique, sales; White papers 2005-12-12
Introduction of a Do Not Call Register Possible Australian Model: Discussion Paper: The Office welcomes the opportunity to make a submission on the Introduction of a Do Not Call Register: Possible Australian Model Discussion Paper (the Discussion Paper) which it is understood was prepared by Department of Communications, Information Technology and the Arts (DCITA) in response to concerns expressed by the general...; Tags: Advertising & Promotion, Do-Not-Call, telemarketing, Microsoft Office, strategy, phone; White papers 2005-12-01
Perdigao Uses mySAP Customer Relationship Management to Redefine Channels and Get Closer to Customers: One of the largest food companies in Latin America, Brazil-based Perdigao realized it needed to enhance its distribution network to increase market share and competitive advantage. The company turned to the mySAP Customer Relationship Management (mySAP CRM) solution to support its call-center strategy and new telesales and telemarketing department designed...; Tags: Customer relationship management (CRM), Enterprise software, Food & Beverage, Advertising & Promotion, SAP AG, mySAP CRM, mySAP, Telesales, telemarketing, competitive advantage, food, CRM, strategy, sales; Case studies 2005-12-01
The Outsourcing History of India: The ITES or BPO industry is a young and nascent sector in India and has been in existence for a little more than five years. Despite its recent arrival on the Indian scene, the industry has grown phenomenally and has now become a very important part of the export-oriented IT...; Tags: Marketing research, EzineArticles.com, Indian company, Telesales, India, telemarketing, BPO, biotechnology, billing, marketing, outsource, Human Resources, hiring, tax, outsourcing, accounting, database, information technology, industry, sales, Web; White papers 2005-08-23
Text Message Advertising: Response Rates and Branding Effects: The development of internet-based mobile electronic commerce (mcommerce) has been slow, but commercial applications for text messages have developed rapidly. This paper explores the role of SMS or text message advertising. Although SMS advertising is strictly a form of telemarketing, it shares features with e-mail marketing and mcommerce. An analysis...; Tags: Text messaging/SMS/MMS, Telephony, Cellular phones, Advertising & Promotion, SMS, telemarketing, branding, email marketing, advertisement, brand, analysis, marketing, mobile, e-mail, Internet; White papers 2005-02-16